Health and wellness in France in 2024 was characterised by a clear shift away from idealised, premium-led health concepts towards more pragmatic and affordable choices. While consumer interest in healthier eating and drinking remained structurally strong, inflation and pressure on purchasing power reshaped how health and wellness was expressed across categories. Rather than abandoning health-oriented products altogether, French consumers increasingly prioritised claims perceived as essential, cr

Health and wellness hot drinks continued to grow in value terms in France in 2024, although this masked a decline in retail volume sales. High inflation pushed up unit prices, particularly for premium products such as organic coffee and tea, leading many households to reduce consumption or trade down to standard alternatives. As health and wellness hot drinks typically command above-average prices, they were disproportionately affected by tightening household budgets. While demand for natural an

Health and wellness soft drinks in France faced a challenging operating environment in 2024, shaped by unfavourable weather conditions and continued pressure on household budgets. Poor weather during the first half of the year, particularly across the northern two thirds of the country, limited consumption occasions for soft drinks, including health and wellness variants. At the same time, inflation and rising production costs constrained volume growth, reinforcing affordability as a key factor

Health and wellness trends continued to shape snacks consumption in France in 2024, even as price sensitivity remained high. Consumers increasingly favoured snacks positioned around clean labels, minimal ingredients and perceived naturalness, while showing less willingness to pay a premium for organic certification. Functional positioning also gained further traction, particularly products offering added protein or vitamins, as snacks were increasingly expected to deliver a perceived health bene

Health and wellness dairy products and alternatives remained part of everyday diets in France in 2024, but consumer expectations continued to evolve. Flexitarianism supported ongoing interest in plant-based dairy, with many consumers increasingly mixing animal and plant-based options rather than switching entirely. At the same time, clean label preferences strengthened, including heightened awareness of added sugar and the perceived processing of some plant-based products. Against this backdrop,

Health and wellness trends in cooking ingredients and meals in France were strongly shaped by the resurgence of home cooking in 2024. Consumers increasingly cooked at home both to manage budgets and to make healthier choices, including recreating restaurant and takeaway-inspired dishes using retail ingredients. This supported demand for cooking ingredients, especially sauces, dips and condiments, while also reinforcing preference for cleaner labels, transparent sourcing and “Made in France” cues

Health and wellness trends continued to influence staple foods in France in 2024, with consumers increasingly seeking products perceived as simple, trustworthy and responsibly made. Demand strengthened for staples positioned around clean labels, minimal ingredients and “Made in France” credentials, while manufacturers continued to reformulate recipes to achieve stronger Nutri-Score ratings. At the same time, flexitarian behaviour supported growth in plant-based proteins and meat alternatives, al

Carbonates in France experienced a third consecutive year of off-trade volume decline in 2025, largely driven by regular cola options. This downturn was intensified by a new, harsher “soda tax” that significantly impacted high sugar variants, despite manufacturers' ongoing sugar reduction efforts. Consumers, facing rising prices, shifted towards smaller pack formats. Conversely, tonic water/mixers/other mixers demonstrated robust growth, propelled by the enduring popularity of cocktails and the

RTD tea in France experienced a significant resurgence in 2025, driven by warmer weather, a shift from juice and carbonates due to its healthier perception, and product innovation. Reduced sugar variants were particularly dynamic, appealing to health-conscious consumers. This upturn followed a challenging 2024, marked by poor weather, reduced purchasing power, and Lipton's delisting due to price disputes. While Lipton faced setbacks, Fuze Tea gained ground, and new health and wellness brands, in

While RTD coffee in France recorded value growth in 2025, as its overall appeal has waned due to high unit prices, rising costs, and intense competition from hot coffee and energy drinks. Remote work also reduced on-the-go consumption. Its on-trade presence remained negligible, overshadowed by France's strong café culture. Future off-trade volume sales are expected to decline, with high prices, particularly for cold brew, hindering broader appeal amidst economic pressures. Attracting new competi

Concentrates in France experienced a marginal volume decline in 2025, yet value sales increased, largely due to inflation impacting perceived affordability. Powder concentrates emerged as a more dynamic performer, fuelled by active lifestyles and innovations in electrolyte products and convenient formats like waterdrop Microdrink.

Off-trade sales of soft drinks in France experienced significant value growth in 2025, with some volume increases, largely driven by warmer temperatures and heatwaves. This boosted thirst-quenching categories like sports drinks and energy drinks, which saw strong volume growth. However, local consumers remained cautious due to an unstable economy and low GDP growth. Despite decelerating inflation, unit prices rose from high ingredient costs. Carbonates and juice struggled with negative sugar sen

Bottled water in France experienced significant off-trade volume growth in 2025, largely driven by favourable weather, rebounding from a challenging 2024 marked by volume decline, plastic concerns, and tap water competition. Still bottled water remained dominant due to low prices, while functional and sparkling flavoured varieties showed dynamic growth through innovation and “nolo” trends. The future outlook is challenging, with anticipated overall decline due to waning purchasing power, increas

Juice in France continued its steep decline in off-trade volume sales during 2025, driven by health concerns over sugar and calories, waning breakfast consumption, and mounting criticism of plastic packaging. With juice perceived as less healthy than carbonates, consumer demand shifted towards more affordable and lighter alternatives. Nectars and juice drinks outperformed traditional 100% juice, benefiting from lower prices and warmer weather. Private label remained strong, while Orangina Suntor

Sports drinks in France experienced robust double-digit growth in 2025, significantly propelled by the impact of the Paris 2024 Olympic Games and a surge in national sports participation. Coca-Cola's Powerade led this expansion, strategically investing and launching innovations like Powerade Ice Storm Zero to meet growing demand for reduced sugar options. The competitive landscape intensified with Prime's entry, disrupting the market by appealing to a broader consumer base beyond traditional ath

Energy drinks in France experienced strong off-trade volume growth in 2025, becoming a significant soft drinks driver. This was fuelled by consumers seeking performance, with a notable expansion into the 30-39 age group. Reduced sugar options saw the most dynamic growth, influenced by a new soda tax, despite price increases.

France’s growth in 2024 was supported by steady household and public spending, offsetting weak investment and exports. France advanced to 62nd in the Global Economic Freedom Ranking, driven by strong property rights and financial freedom. However, bureaucratic complexity continues to limit efficiency, and the pension reform delay may reduce labour supply. Meanwhile, rising trade freedom is set to boost competitiveness, while France is investing heavily to lead in AI innovation.

Baked goods is seeing growth driven by bread, with packaged bread benefiting from the growing demand for convenience amongst busy French consumers. Meanwhile, the high price of chocolate has undermined demand in pastries, particularly in the key area of pain au chocolat, with many consumers turning to more affordably indulgent options, such as brioche.

A positive year for sauces, dips and condiments with volume sales benefiting from a more stable inflationary environment. Growth continues to be fuelled by the staple nature of many products as well as ongoing investment in new product development and innovation. Younger consumers are showing a strong appetite for more exotic flavours, while there is also a general shift towards healthier choices.

Hot drinks in France continued to record positive retail value sales, while volumes fell in 2025 due to price pressures. Coffee remained the largest category, driven by a strong café culture and engrained consumption, although French dissatisfaction with price hikes persisted. Fresh coffee beans was the most dynamic performer, supported by sustainability trends and local roaster popularity. Tea also posted solid value growth, with green and fruit/herbal tea benefiting from a health and wellness

In 2025, coffee in France sustained solid value growth but faced declining retail volumes due to market saturation, rising prices, and foodservice recovery as tourism normalised. Despite high household penetration and strong consumption, higher costs and internal competition weakened momentum, with standard fresh ground coffee hit hardest. Fresh coffee beans emerged as the standout performer, driven by quality perceptions, local roaster popularity, and the rise of automatic machines. Instant cof

In 2025, tea in France achieved solid retail value growth, while volumes remained stable. Unlike coffee, tea’s relatively steady pricing supported consumer loyalty and attracted new buyers, reversing the sluggish trend seen before mid-2024. Foodservice demand grew marginally but was constrained by tea’s limited role in café culture. Green tea and fruit/herbal tea were the most dynamic performers, benefiting from health and wellness trends and adverse weather that boosted demand for comforting dr

In 2025, retail value sales of other hot drinks in France grew modestly, driven mainly by rising prices of chocolate-based flavoured powder drinks, the largest category. However, soaring sugar and cocoa costs led to declining retail volumes. Chicory-based drinks, such as Nestlé’s Ricoré, posted volume growth, appealing to older consumers nostalgic for traditional blends and younger adults seeking healthier, locally produced alternatives. Marketed as “wellbeing hot drinks”, these plant-based opti

Demand for breakfast cereals is being strongly influenced by the health and wellness trend, with many consumers becoming concerned about the health impact of ultra-processed food and high levels of sugar consumption. Therefore, the products seeing the strongest performances are those with a more natural image and those perceived to offer positive health benefits. This is driving the expansion of categories such as muesli and granola, and hot cereals.