The large cooking appliances market in France recorded subdued sales performance in 2025, mainly due to the prolonged weakness of the real estate market and the increasing durability of products, which continued to lengthen replacement cycles. As fewer households moved home or undertook major renovation projects, demand for new large cooking appliances remained constrained for much of the year.

The personal care appliances market in France showed solid resilience in 2025, supported by sustained consumer interest in at-home beauty solutions and ongoing technological innovation. Growth was driven by the ability of brands to translate professional-grade performance into accessible, user-friendly products, particularly in hair care appliances and emerging electro-beauty segments. Social media and influencer marketing played a central role in shaping purchasing decisions, helping brands sho

The vacuum cleaners market in France recorded broadly stable volume performance in 2025, supported by continued innovation, premiumisation, and strong digital engagement. While overall demand remained restrained by mature ownership levels and cautious consumer spending, value growth was driven by the rising appeal of technologically advanced and multifunctional products. Robotic vacuum cleaners and wet-and-dry models continued to attract interest through enhanced automation, improved suction per

The consumer appliances market in France faced continued pressure in 2025 due to a sluggish housing market and weak renovation activity, which constrained demand for major appliances. In contrast, small appliances remained resilient, supported by ongoing product innovation and consumers' growing desire for convenience and multifunctionality. Despite the challenging economic environment, the market is forecast to grow at a volume CAGR of 2% over the forecast period, driven by gradually rising hou

The food preparation appliances market in France faced notable challenges in 2025, with retail volume declining as economic uncertainty and limited product innovation weighed on consumer demand. Many households postponed discretionary purchases, particularly in higher-priced segments such as cooking robots, which lost much of their pandemic-driven appeal. As a result, brands relied more heavily on promotions and discounts to stimulate sales and manage excess inventory.

The home laundry appliances market in France recorded a small decline in retail volume sales in 2025, as the sluggish property market and continued financial pressure encouraged households to delay replacement. While demand remained essential, purchasing was shaped by caution, longer usage cycles, and greater sensitivity to price promotions. At the same time, the category continued to shift towards value-led propositions, supported by a stronger role for private label ranges and entry-level offe

The refrigeration appliances market in France experienced a gradual recovery in 2025, supported by the stabilisation of the housing market after a difficult 2024. Although economic pressures continued to weigh on household budgets, demand remained relatively resilient, particularly for higher-value products. The market benefited from a strong premiumisation trend, with consumers increasingly seeking appliances that combine advanced features, energy efficiency, and integrated kitchen design.

The dishwashers category in France saw a decline in retail volume sales in 2025, pressured by a sluggish real estate market and financial constraints on households. Despite this, a recovery is expected over the forecast period as housing activity improves and demand for premium features rises. Private label products gained significant ground, accounting for a substantial share of total revenue and volume. Built-in dishwashers remained the dominant format, supported by innovation in smart technol

The microwaves market in France recorded subdued performance in 2025, reflecting its mature status and the impact of ongoing economic uncertainty on household spending. With penetration already reaching 92% of households, sales are largely dependent on replacement purchases, which remained limited as consumers continued to prioritise essential spending and delay discretionary upgrades.

The small cooking appliances market in France recorded solid growth in 2025, driven primarily by the continued expansion of air fryers, which benefited from their association with healthier cooking, versatility, and energy efficiency. While growth in this segment remained strong, it showed early signs of moderation as penetration increased and competition intensified. At the same time, coffee machines maintained their position as the largest subcategory, supported by ongoing innovation in automa

The air conditioners market in France recorded strong growth in 2025, driven by intense heatwaves and a rising focus on eco-friendly climate control. Retail volume increased by 6%, with split air conditioners remaining dominant and portable models showing particularly strong momentum.

The heat pumps market in France recorded a decline in sales in 2025, driven by economic pressures, policy adjustments, and weak housing and renovation activity. Air source heat pumps remained the largest subcategory despite experiencing a contraction. However, medium- to long-term prospects remain positive, supported by government subsidies, decarbonisation targets, and improving renovation activity.

Childrenswear sales in France declined in both value and volume in 2025, with retail value sales of EUR2.9 billion and a retail volume of 132 million units, driven by a lower birth rate and decreased household spending. The market is expected to remain challenging due to declining birth rates and economic pressures, with a forecast decline in retail sales at a CAGR of 0.3% to EUR2.8 billion by 2030. Despite these challenges, certain trends are emerging as key drivers for potential success, inclu

The hosiery market in France experienced a decline in retail volume sales in 2025, driven by market polarisation and climatic conditions. Sales continued to be supported by a shift towards premium and sustainable products, while market polarisation drove consumers to favour either premium, sustainable hosiery or affordable options.

The footwear market in France experienced a minor drop in retail volume in 2025 but saw a slight rise in value sales, driven by higher energy and material costs. Women's footwear maintained its value sales lead, driven by sustained demand for women's sandals and flip-flops, while men's footwear saw dynamic growth due to innovations. The average gross income in France has been steadily increasing, with a value of EUR51,064 in 2025, indicating a growing consumer spending power. This increase in di

The jeans market in France experienced a decline in retail volume in 2025, primarily due to budget constraints and the durable nature of jeans. Despite this, certain subcategories and trends demonstrated resilience, with economy jeans remaining the largest subcategory, driven by consumers’ focus on value and low prices. In 2025, the market was characterised by polarisation, with consumers seeking either very affordable or high-end products. Consequently, while economy jeans is the largest subcat

The apparel and footwear market in France underperformed in 2025, impacted by market polarisation and a shift in consumer preferences towards affordability and sustainability. The total retail value for apparel and footwear was EUR37.2 billion, with apparel remaining the largest subcategory. The market is expected to experience ongoing polarisation, with consumers trading up to premium or sustainable products or opting for cheaper, non-essential items. Sustainability and technology will continue

Sportswear saw robust growth in 2025, largely driven by the legacy of the Paris Olympics and the ongoing popularity of athleisure and streetwear, especially among younger urbanites. The integration of athletic wear into everyday fashion has been accelerated by brands like HOKA and On Running, which have transformed performance footwear into style statements. adidas continues to make advanced running technology more accessible, while Decathlon has expanded its running-focused retail presence.

Womenswear experienced a 1% decline in retail volume in 2025, continuing a trend observed over the previous two years. Despite this, value sales remained stable in current terms, driven by premium items and luxury brands. Market polarisation will continue, with luxury and high-end brands benefiting from affluent inbound tourists and sustainability, while online offerings gain ground among price-conscious consumers. To succeed, brands should leverage technological innovations, incorporate sustain

Apparel accessories in France experienced a mixed performance in 2025, with a value growth rate of 1% and a total value of EUR1.0 billion, driven by the performance of hats/caps and gloves. This growth was supported by factors such as tourism, weather conditions, and sports events. Growth for apparel accessories is driven by sustainability, innovation, and the increasing demand for eco-friendly and high-quality products. Brands can succeed in the polarised environment by strategically targeted a

Menswear in France demonstrated resilience in 2025, with a retail value of EUR9.7 billion and a growth rate of 1%, indicating a cautious optimism among consumers. The market's attractiveness is underscored by its potential for growth, driven by increased male interest in fashion, digital innovation, and a focus on sustainability. Sales are expected to continue growing, with retail sales forecast to reach EUR10 billion by 2030, at a CAGR of 1% from 2025 to 2030. Brands that adopt sustainable prac

The jewellery market in France maintained a positive value performance in 2025, despite softer volume trends, as higher-value purchases supported overall growth. Competition remained fragmented but dominated by established players, with brand strength and positioning shaping dynamics. Personalisation and digital engagement reinforced consumer connection, while sustainability gained importance in brand strategies. Distribution stayed stable, with offline retail dominant and omnichannel execution

The writing instruments market in France in 2025 reflects a stabilising but uneven landscape, with value growth concentrated in higher-priced and functionally differentiated products. While overall volumes remain constrained, demand for premium offerings has proved more resilient, supported by gifting-related purchases. Innovation focuses on extending product utility and longevity rather than driving higher consumption, contributing to modest forecast growth over the medium term without signific

The bags and luggage market in France showed resilience in 2025, with growth supported by tourism recovery, steady consumer demand, and the continued dominance of established players. Market dynamics were shaped by sustainability, technology-led innovation, and rising expectations around convenience and value, influencing product development, competition, and retail channels. Looking ahead, moderate growth is expected, with adaptability across products and distribution underpinning competitivene