This report examines new product development (NPD) activity within the Beauty, Health and Home categories in France’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

In 2024, the total packaging volumes for alcoholic beverages in France declined by 1%, driven by a combination of rising costs, the introduction of new sustainability regulations and evolving consumer preferences. As glass, metal and closures became more expensive, this was forcing producers to reassess their packaging strategies. To maintain competitive pricing, many opted to streamline their product offerings by reducing the number of SKUs, transitioning to lighter-weight bottles or exploring

France’s economy grew by 1.2% in 2024, matching the Western Europe average, driven by consumption. Growth is forecast to slow to 1.0% annually over 2024-2029, held back by weak investment and exports. Rising US protectionism clouds the trade outlook, while a 5.8% deficit, growing debt and political instability after the 2025 government collapse highlight fiscal and structural challenges to long-term stability.

Sales of eye care have seen steady growth in current value terms in 2025. The combination of increased screen time, an ageing population, and deteriorating air quality is increasing the demand for eye care products. Consumers are becoming more concerned about their eye health, while older individuals are more susceptible to developing eye conditions, thereby benefiting eye care products. Moreover, contamination and pollution are exacerbating air quality issues, further boosting demand for eye ca

Sales of sports nutrition in France have continued to see strong and steady growth in current value terms in 2025 continued growth, driven by increased participation in sport and physical activity, wellness trends, and post-Olympic momentum. Government and local initiatives promoting sport and fitness have also helped boost consumer engagement and brand visibility, while there has also been an increase in the number of gyms and fitness centres. This trend has had a positive impact on sports nutr

Sales of NRT smoking cessation aids have seen strong growth in current value terms in 2025. This growth has been supported by public health policies and rising demand for healthier alternatives. Another key factor has been the ban on closed-system e-vapour products which came into force in France in February 2025. The ban on disposable single-use closed system products was due to concerns around the appeal these products have with teenagers due to their use of bright colours and flavours. booste

Sales of analgesic have seen stronger growth in 2025 compared to 2024, in current value terms. This is linked in part to a more severe cold and flu season in winter 2024/2025, with consumers’ still being impacted by weaker immune systems in the post-pandemic period. France saw the circulation of three flu viruses as well as a new strain of COVID-19, which put a strain on the public health system as well as driving demand for analgesics as consumers looked for relief from the symptoms.

Digestive remedies has seen strong growth in current value terms in 2025. French consumers are under increasing stress, brought about by global political events and a somewhat gloomy economic context, as well as the impact of busy work schedules. These factors are pushing up stress levels and this alongside unhealthy eating habits is supporting a rise in cases of heartburn and indigestion. This in turn is driving demand for products such as antacids, which has been the most dynamic category with

France’s consumer health market has seen steady growth in current value terms in 2025, driven by strong performances in OTC, sports nutrition, vitamins and dietary supplements, and weight management and wellbeing. This reflects the resilience of the consumer health market despite lingering economic headwinds and inflationary pressures.

Sales of cough, cold and allergy (hay fever) remedies have seen only moderate growth in current value terms in 2025. This slow growth is mainly due to the withdrawal of pseudoephedrine-based combination products, following safety concerns. Pseudoephedrine has been linked to serious health risks, prompting its removal from OTC availability. As a result, sales of combination products – cough, cold and allergy (hay fever) remedies have plummeted in 2025, with sales now being a fraction of what they

Herbal/traditional products has seen strong growth in current value terms in 2025, driven by cultural preferences for natural healing and an increasing focus on preventive health. Consumers are increasingly favouring plant-based herbal/traditional remedies for immune support, digestion, and sleep, viewing them as safer alternatives to synthetic drugs. The clean living trend has also boosted demand for well-tolerated, lifestyle-compatible products, especially herbal/traditional digestive remedies

Wound care has seen modest growth in current value terms in 2025, helped by improved weather conditions that have led to an increase in outdoor activity which in turn has increased the incidence of minor injuries. Other factors such as France’s ageing population have also fuelled growth, with older consumers more likely to experience minor injuries. Despite this, consumers have remained price sensitive, favouring basic wound care products over premium, high-tech options. This has placed a limit

Dermatologicals has seen steady growth in current value terms in 2025. Price increases, especially in less essential areas of dermatologicals, has driven value growth, although inflation has also artificially boosted sales. Access issues in dermatology and cost-of-living concerns have, however, led consumers to push less essential skin treatments down their list of priorities, which has dampened volume sales. Sales of dermatologicals have been hindered to an extent by the ongoing crisis in derma

Sleep aids has seen strong growth in current value terms in 2025 reflecting rising concerns around mental health and wellbeing in France. Many French consumers report moderate to extreme concerns about sleep problems, with studies indicating that these issues have a significant adverse impact on their health. Furthermore, mental health issues, including anxiety and depression, exacerbate these sleep concerns. The majority of the population experiences problems sleeping at some point in their liv

Sales of weight management and wellbeing have seen moderate growth in current value terms in 2025. This moderate growth reflects the growing consumer scepticism toward traditional weight loss products like meal replacement. Economic challenges have also led to more cautious spending behaviour, with consumers favouring multifunctional products that offer better value. Functional foods and wellness apps have also gained traction, offering convenient, daily-use alternatives that have reduced relian

Sales of paediatric consumer health have seen moderate growth in current value terms in 2025. However, performances have varied across the different categories. Paediatric cough, cold and allergy (hay fever) remedies has been the most dynamic category, with sales benefiting from a tough cold and flu season in winter 2024/2025, with France being hit by several flu strains as well as a new strain of COVID-19. The category has also benefited from the desire from parents to ensure their children rec

Sales of vitamins have seen moderate growth in 2025 in current value terms. Multivitamins is the largest and most dynamic category in 2025 with these products offering cost-effective, multi-benefit solutions that have found particular appeal at a time when many people are facing economic uncertainty. Vitamin C has been the most dynamic category in single vitamins in 2025, driven by innovative formats like liposomal formulations, gummies, and plant-based sources. Manufacturers are also focusing o

Dietary supplements has seen strong and steady growth in current value terms in 2025, supported by an increased focus on health and wellness and a shift toward cost-effective, multi-benefit products. Locally produced dietary supplements have gained popularity, supported by pharmacist recommendations and their perceived quality and transparency. Meanwhile, many brands have focused on targeted health outcomes and have introduced convenient formats like gummies, drops, and gels to improve user comp

In 2024, the total packaging unit volumes for beauty and personal care products in France declined by 1%, largely due to shifting consumer habits and regulatory pressures. Consumers became more selective in their purchases in an inflationary environment and amidst economic uncertainty, leading to reduced demand for beauty and personal care products in this year. Although beauty remained a valued category, French consumers became more strategic in their purchases, often comparing prices and delay

In 2024, total home care packaging volumes in France fell by 2% to 2.1 billion units. The home care packaging landscape was being shaped in 2024 by targeted innovations and evolving brand strategies in response to regulatory and environmental concerns. The enforcement of stricter environmental policies, including France’s anti-waste and circular economy regulations, encouraged manufacturers to reduce material usage and reconfigure packaging designs. This spurred a gradual shift away from traditi

In 2024, France ranked 10th in Western Europe for average gross income, with a moderate level influenced by economic policies and social structures. Over 2024-2029, per capita disposable income is forecast to grow by 5.1% in real terms, slower than the regional average, despite government initiatives to support household finances. Moreover, income inequality remains a challenge, with the top 10% of households earning significantly more than the bottom 10%, and the middle class expected to contra

In 2025, retail value sales of travel in France outperformed those of 2024. The Olympic and Paralympic Games had a mixed impact due to concerns over overcrowding, which led many inbound tourists to opt for other regions within France or to travel abroad instead, but a rebound to stronger growth was seen in 2025, attributed to the trickle-down effects of the event. The start of 2025 showed promise, with increased arrivals and bookings for the summer of that year.

In 2025, the retail value sales of airlines in France rose by 10%, while the number of passengers increased by 8%. Although this performance may initially appear positive, many trade sources and players in airlines expressed dissatisfaction. This sentiment was a continuation from 2024, which was already considered a disappointing year, albeit seeing robust growth. The main trade association of French airports noted that the country's failure to reach pre-pandemic levels in terms of passenger num

In 2025, retail value sales of lodging in France rose by 7%, representing a higher growth rate following a relatively disappointing performance in 2024, when value sales rose by 5%, mainly due to strong price increases as a result of the Olympic Games. Although hotels experienced more modest growth of just over 1% in 2024, the category demonstrated a promising start to 2025. Favourable snow and sunshine conditions contributed to an occupancy rate of 83% in the winter sports season. Furthermore,