Luxury goods in France recorded moderate retail current growth in 2025, building on the positive momentum observed in 2024. However, the Paris Olympic Games, despite LVMH's significant partnership, had a limited impact on demand for luxury goods. Much of the tourism spend during the event translated into sales in other categories, such as mass food and drink, and fan merchandise, rather than personal luxury goods. This diversion of consumer spending hindered the stronger growth prospects that we

In 2025, fine wines/champagne and spirits in France experienced a nuanced performance, reflecting a blend of enduring and emerging trends. Despite the broader structural decline in wine consumption, particularly affecting still red wine, fine wines and luxury spirits showed resilience, with further retail volume growth. However, a stronger performance was restrained by inflationary pressures and economic uncertainty, leading consumers to become more selective in their purchases. On the other han

In 2025, retail value sales of designer apparel and footwear (ready-to-wear) in France recorded moderate growth of 1%, continuing the positive trends observed in previous years but at a more measured pace. This performance was supported by a stable consumer base, which benefited from the gradual return of international tourists, particularly from Asia, and the consistent demand from domestic affluent consumers. A notable trend in 2025 was the increasing success of pop-up stores, such as Ami Pari

In 2025, experiential luxury in France continued its positive trajectory, underpinned by a robust luxury goods industry valued at EUR51 billion and a strong rebound in international tourism, especially after the Paris 2024 Olympic Games. Experiential luxury, notably high-end hospitality and fine dining (supporting the more dynamic performance of luxury foodservice during the year with 35% current value growth) continued to outperform tangible luxury goods, with affluent consumers seeking persona

In 2025, premium and luxury cars in France experienced nuanced shifts influenced predominantly by evolving sustainability imperatives and the acceleration of advanced technology integration. The sustained growth of premium and luxury car sales was notably underpinned by the expanding adoption of electric and hybrid options, with luxury electric SUVs playing a pivotal role in shaping market dynamics. This reflected a growing consumer preference for sustainable mobility solutions, with the categor

This report examines new product development (NPD) activity within the food and beverage categories in France’s e-commerce in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates – offering insights into what captures or misses consumer interest.

In 2024, single person households in France accounted for 38.5% of all households, driven by younger adults prioritising education and financial stability, and an ageing population. Over 2024-2029, the number of households is forecast to grow by 2.4%, with single person households predicted to increase to 39.6%, reflecting a trend towards smaller household units. Furthermore, urbanisation is set to continue, with Montpellier projected to be the fastest growing city, and the income gap between ur

A crisis has gripped French politics and state finances continue to be under pressure, but anti-corruption efforts have been stepped up. The economy is set to underperform peers and exports are facing a challenging environment, but inflation is under control. Prejudice against minorities persists and discretionary spending power trails peers, but the consumer market remains attractive. Leadership in AI has been reinforced, but France’s cybersecurity credentials are being severely tested.

Total confectionery packaging retail volumes saw marginal growth in France in 2024, reaching 7.0 billion units. Volumes continued to rise, driven by evolving consumer preferences for healthier, innovative sweets, such as sugar-reduced and plant-based options. The trend towards premiumisation also fuelled the demand for attractive, sustainable packaging for artisanal products and products for gifting. The increasing popularity of on-the-go lifestyles also boosted portion-controlled and resealable

In 2024, total dairy packaging retail volumes in France experienced minimal growth, reaching 24 billion units. This minor increase despite maturity was driven by a steady rise in dairy production and shifting consumer preferences towards convenient, longer-lasting packaged products. Several factors contributed to this trend, including growing domestic demand for dairy products, the expansion of export markets, advancements in packaging technology that enhance product shelf life, and heightened a

In 2024, total retail volumes of baby food packaging in France decreased by 2% to 556 million units, primarily driven by a decline in baby food sales, and therefore the associated packaging. This downturn was largely attributed to France's falling birth rate, resulting in reduced demand for baby food. Despite a growing interest in organic and premium baby food, this trend did not offset the overall contraction caused by demographic shifts. Furthermore, the changing parental preference for home-m

Total processed fruit and vegetables packaging retail volumes in France experienced a slight increase in 2024, reaching 3.3 billion units, primarily driven by rising demand for frozen processed fruit and vegetables packaging. Frozen processed potatoes and vegetables packaging saw notable actual volume gains, although frozen fruit packaging recorded a stronger increase from a low base. Meanwhile, shelf stable fruit and vegetables packaging exhibited a mixed trend. Despite minor declines for shelf

Processed meat and seafood packaging retail volumes remained stable in 2024, totalling 6.7 billion units. Several factors prevented growth: for instance, growing health concerns and the shift in consumer preference towards fresh, minimally processed, and plant-based protein alternatives diminished demand for processed meat, which affected the associated packaging volumes. Increased awareness of environmental and animal welfare issues also prompted consumers to limit their consumption of processe

Total sweet spreads packaging retail volumes reached 575 million units in 2024, representing a 1% increase, driven by growing consumer demand for convenient and flavoursome breakfast and snack options. Volume growth was also seen due to the rising popularity of artisanal, organic, and low-sugar spreads, which cater to health-conscious consumers. Premium and organic sweet spreads expanded their shares, reflecting the broader trend towards healthier and more natural products. Glass jars remained t

In 2024, total retail volumes of plant-based dairy packaging in France rose by 1% to 542 million units. This growth was driven not only by increasing consumer demand for plant-based milk, cheese, and yoghurt, but also by several specific factors. Consumers' growing environmental awareness was a key contributor, as it drove a preference for sustainable and recyclable packaging, often associated with plant-based products. The expanding availability of innovative packaging formats, such as aseptic

In 2024, total sauces, dips, and condiments packaging retail volumes in France experienced a 1% increase, reaching 2.1 billion units. This growth can be attributed to the rising trend of at-home dining and the increasing demand for diverse, global flavours. Busy lifestyles and a preference for easy preparation meals fuelled the need for quick and flavourful meal additions. Furthermore, the proliferation of smaller households drove demand for smaller, single-serve, and resealable packaging format

In 2024, total meals and soups packaging retail volumes in France experienced a marginal increase, reaching 3.0 billion units. Growth was driven by rising consumer demand for ready-to-eat meals, convenience foods, and packaged soups, reflecting increasingly busy consumer lifestyles and a preference for at-home consumption. The expansion of online grocery retail and direct-to-consumer delivery services further amplified the need for effective, hygienic, and protective packaging solutions. Moreove

Although only about a third of consumers feel they can make a difference, many more try to have a positive impact on the environment by undertaking actions such as reducing water and energy consumption and food waste. Naturalists are the biggest sustainable consumer type and around half of consumers trust in labels showing products are locally sourced, free range and natural. Natural claims have a strong presence across several industries. Investing in the no GMO claim is an opportunity for mult

Retail value sales of baby food in France declined by 0.2% in 2025, reaching EUR1.3 billion. This decrease can be attributed to the continued decline in the birth rate in France, which fell to its lowest level on record. Economic uncertainty, the high cost of raising children, and the trend of delaying starting a family until later in life, often after achieving higher education and career stability, prevented growth for baby food. Promotion of baby food is also limited, particularly for milk fo

In 2025, retail value sales of other dairy products in France increased by 2% to EUR3.9 billion. However, retail volumes remained largely unchanged, indicating that growth was primarily driven by price increases rather than higher demand. Chilled dairy desserts, which continued to be the largest category, saw a decline in retail volume sales due to competition from healthier alternatives such as yoghurt, which offers high protein content at a lower price point. Indulgent chilled dairy desserts a

In 2025, retail value sales of drinking milk products in France increased by 2% to EUR2.6 billion. However, this category experienced ongoing negative retail volume growth, mainly due to the fall in sales of milk. This was due to a shift towards breakfast on-the-go as many workers returned to office settings, reducing demand for milk to be consumed with breakfast cereals at home. Additionally, the rising popularity of plant-based milk alternatives continued to erode the traditional market for co

In 2025, retail value sales of cheese in France increased by 3% in current terms, reaching EUR11.4 billion. This growth was driven by the enduring popularity of cheese among French consumers, spurring both volume and value increases. However, the rates of value growth in both 2024 and 2025 decelerated compared to 2023, when inflation-triggered price hikes were more pronounced. Cheese consumption is also changing within France as consumers are looking for new ways to eat cheese, with varieties th

In 2025, retail value sales of yoghurt and sour milk products in France increased by 3% to EUR2.9 billion, with concurrent growth in retail volume sales. This can be attributed to an increased consumer focus on the health benefits of these products, particularly during and after the Paris Olympics in 2024. This shift in consumer behaviour reversed the decline observed in 2023, which was mainly due to price hikes, that deterred some buyers.

In 2025, retail value sales of butter and spreads in France grew by 2% to EUR2.3 billion, despite a decline in volume terms. Value growth was mainly driven by increased demand for butter, while margarine and spreads saw little improvement and cooking fats saw decline. Cooking fats is a category dominated by private label products, with few branded options. Margarine and spreads experienced a significant drop in value in 2024 due to falling prices and reduced consumer demand, as many consumers re