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Health and wellness shifts towards pragmatism, affordability and everyday relevance
Health and wellness in France in 2024 was characterised by a clear shift away from idealised, premium-led health concepts towards more pragmatic and affordable choices. While consumer interest in healthier eating and drinking remained structurally strong, inflation and pressure on purchasing power reshaped how health and wellness was expressed across categories. Rather than abandoning health-oriented products altogether, French consumers increasingly prioritised claims perceived as essential, credible and compatible with everyday consumption, such as reduced sugar, clean labels, gluten free and functional benefits. By contrast, premium-led positioning, particularly organic, lost momentum in several categories as consumers questioned its added value relative to price.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Wellness industry in France with research from Euromonitor International's team of analysts.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food and beverages categories.
If you're in the Health and Wellness industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity; or to offer resilience amidst market uncertainty.
The Health and Wellness in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Wellness in France?
- What are the key health and wellness concerns driving sales in Health and Wellness?
- Is Health and Wellness a dynamic niche or mainstream concern in France?
- Which are the leading brands in Health and Wellness in France?
- How are products distributed in Health and Wellness in France?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
Health and Wellness in France
Health and wellness shifts towards pragmatism, affordability and everyday relevance
Sugar reduction, reformulation and clean labels dominate health and wellness performance
Affordability pressures reshape premium health claims and consumption patterns
Health and wellness growth will be driven by mainstream integration and functional relevance
HW Hot Drinks in France
KEY DATA FINDINGS
Inflation reshapes demand for health and wellness hot drinks
Price sensitivity weighs on premium health and wellness hot drinks
Organic hot drinks continue to struggle after the post-pandemic correction
Natural tea remains resilient as consumption habits evolve
Affordability constraints shape the outlook for health and wellness hot drinks
Organic hot drinks are expected to recover selectively over the forecast period
Natural positioning benefits from demand for lower caffeine and relaxation
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
HW Soft Drinks in France
KEY DATA FINDINGS
Weather volatility and affordability pressures shape health and wellness soft drinks
Climate sensitivity and sugar reduction define health and wellness soft drinks
Natural soft drinks face structural distrust despite long-standing appeal
Good source of minerals shifts towards functional soft drinks
Innovation and reduced sugar underpin future health and wellness growth
Natural soft drinks face prolonged pressure from trust and environmental concerns
Good source of minerals expands through functional and hybrid innovation
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
HW Snacks in France
KEY DATA FINDINGS
Health and wellness positioning strengthens amid shifting consumer priorities
Clean labels and functionality drive health and wellness snack innovation
Gluten free expands beyond specialist products into mainstream snacking
Natural positioning gains ground as consumers move away from organic premiums
Clean labels and functional benefits shape the future of health and wellness snacks
Gluten free growth continues, driven by reformulation rather than new formats
Natural positioning expands as a value alternative to organic snacks
Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
HW Dairy Products and Alternatives in France
KEY DATA FINDINGS
Flexitarian habits and clean label expectations reshape dairy health and wellness
Flexitarian routines support plant-based growth, but processing concerns rise
Organic dairy loses momentum as prices rise, with private label gaining ground
High protein gains mainstream appeal beyond sports nutrition
Clean labels, functionality and alternative milks drive future health and wellness demand
Organic recovery depends on affordability and the resilience of smaller producers
High protein expands into more dairy formats, with private label likely to intensify competition
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
HW Cooking Ingredients and Meals in France
KEY DATA FINDINGS
Home cooking and cleaner labels support health and wellness choices
Home cooking, label transparency and “better for you” reformulation shape the category
Gluten free continues to broaden from specialist needs to mainstream usage
Reduced sugar and reduced salt gain traction in sauces, condiments and sweet spreads
Clean labels, “Made in France” cues and adventurous flavours drive future innovation
Gluten free is expected to grow steadily as lifestyle adoption continues
Reduced sugar/no sugar is expected to expand through reformulation and “healthier indulgence”
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
HW Staple Foods in France
KEY DATA FINDINGS
Local sourcing, healthier reformulation and flexitarian habits support staple foods demand
Clean labels and “Made in France” credentials gain importance across staples
Organic staples remain resilient in selected categories as bulk formats expand
Vegan and flexitarian staples grow, but processing scrutiny and naming rules create friction
Functional everyday staples and permissible indulgence will shape future innovation
Organic staples are likely to recover gradually, led by private label and local credentials
Vegan staples will expand, with a shift towards cleaner labels and further consolidation
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
Health and Wellness
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitions
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This report originates from Passport, our Health and Wellness research and analysis database.
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