Health and Wellness in Argentina

December 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Argentina with research from Euromonitor International's team of analysts.

 Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

 Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food and beverages categories.

 If you're in the Health and Wellness industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity; or to offer resilience amidst market uncertainty.

The Health and Wellness in Argentina report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Health and Wellness in Argentina?
  • What are the key health and wellness concerns driving sales in Health and Wellness?
  • Is Health and Wellness a dynamic niche or mainstream concern in Argentina?
  • Which are the leading brands in Health and Wellness in Argentina?
  • How are products distributed in Health and Wellness in Argentina?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Health and Wellness in Argentina

Labelling laws and economic pressures shape health and wellness trends in 2024
Argentina’s front-of-pack labelling law drives product reformulation and innovation
Natural, gluten-free, fortified and functional products drive sales in Argentina
Health and wellness claims are expected to grow through ongoing product reformulation and innovation

HW Hot Drinks in Argentina

KEY DATA FINDINGS

Health labelling and reformulation continues despite economic pressures in Argentina
Economic challenges shape consumer choices amid rising health awareness in Argentina
The good source of vitamins claim supports the rise of organic and functional yerba mate
Growing awareness and regulation drive expansion of gluten free hot drinks in Argentina
Organic, lactose-free, and vegetarian hot drinks are set to drive growth in Argentina
Good source of vitamins will continue to drive sales as awareness of nutrition and labelling grows
Gluten-free hot drinks is set to gain momentum as demand grows beyond niche consumers
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

HW Soft Drinks in Argentina

KEY DATA FINDINGS

The demand for health and wellness claims is driven by labelling laws and rising awareness
The labelling law accelerates demand for low sugar, low salt and fortified soft drinks in Argentina
No sugar and low-calorie innovations drive growth in soft drinks in Argentina
Low sugar reformulations respond to consumer demands for healthier options
Fortified and functional soft drinks are set to benefit from rising health-conscious trends
Rising demand for no sugar soft drinks is expected to be driven by the labelling law and health awareness
Low sugar claims are set to strengthen in carbonates amid rising competition from sports and energy drinks
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029

HW Snacks in Argentina

KEY DATA FINDINGS

New regulations and shifting health priorities accelerate reformulation and innovation
Labelling laws have a minimal impact on indulgent snacks, but packaging adaptations affect availability
The celiac disease law drives expansion of gluten free claims in snacks in Argentina
Efforts to reduce salt intake gain momentum in Argentina amid persistent health risks
Evolving consumer habits and regulations are set to drive innovation in snacks in Argentina
Expansion beyond a niche audience and increasing availability is set support sales of gluten free snacks
Growing visibility of the no salt claim is set to drive wider adoption across snacks
Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

HW Dairy Products and Alternatives in Argentina

KEY DATA FINDINGS

Sales shaped by price concerns and labelling legislation
Health-driven innovation and economic pressures influence health and wellness dairy products and alternatives
Good source of vitamins emerges as the leading health claim in dairy products and alternatives in 2024
Low fat dairy is challenged as consumers perceive full-fat to be a stronger source of vitamins and minerals
Free-from lactose and plant-based products are expected to drive growth as player expand their portfolios
Good source of vitamins is expected to record moderate growth as focus shifts to emerging health and wellness claims
Low fat dairy products are expected to rebound as health trends and purchasing power improve
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

HW Cooking Ingredients and Meals in Argentina

KEY DATA FINDINGS

Health and wellness product innovation is driven by growing consumer awareness and labelling legislation
Health-focused innovation persists in Argentina despite inflationary pressures and weakened purchasing power
Gluten-free innovation accelerates as availability expands and consumer awareness rises in Argentina
Natural positioned cooking ingredients and meals gain momentum as clean-label preferences strengthen
Economic recovery and rising plant-based demand is set to drive growth in health and wellness cooking ingredients and meals
Growing health concerns and retailer investments are set to accelerate demand for gluten-free claims
Natural claims are set for growth amid rising focus on health and wellness trends and economic recovery
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029

HW Staple Foods in Argentina

KEY DATA FINDINGS

Regulatory changes and shifting consumer priorities drive reformulation across staple foods
Food labelling law and economic pressures reshape health and wellness options in staple foods
Rising demand and expanded offerings support growth for gluten free staples
The natural claim faces challenges amid import constraints to Argentina
The labelling law is set to drive ongoing reformulation, especially in processed fruits and vegetables
Health-focused reformulation and the expansions of the gluten free claim
The natural claim will being to recover as economic conditions improve
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029

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Health and Wellness

Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. Please note that data is not available at this level or other aggregated claim levels.

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This report originates from Passport, our Health and Wellness research and analysis database.

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