Food and beverage industry places strong emphasis on health and wellness
As a well-educated and health-conscious population, Czechs are keen to eat well and rely on manufacturers to provide them with healthy products that align with their needs. Consumers are drawn to foods labelled as bio, helping them to navigate towards produces offering higher quality and natural positioning.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Czech Republic with research from Euromonitor International's team of analysts.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food and beverages categories.
If you're in the Health and Wellness industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity; or to offer resilience amidst market uncertainty.
The Health and Wellness in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Wellness in Czech Republic?
- What are the key health and wellness concerns driving sales in Health and Wellness?
- Is Health and Wellness a dynamic niche or mainstream concern in Czech Republic?
- Which are the leading brands in Health and Wellness in Czech Republic?
- How are products distributed in Health and Wellness in Czech Republic?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
Health and Wellness in the Czech Republic
Food and beverage industry places strong emphasis on health and wellness
Czechs are drawn to natural and bio claims
“Low sugar“ and “high protein” gain appeal as “low fat” begins to lose traction
Health claims face a promising outlook
HW Hot Drinks in the Czech Republic
KEY DATA FINDINGS
Consumers shift towards healthier hot beverages
Consumers seek value-added hot beverages
Strong demand for no caffeine coffee
Natural and bio claims are significant in hot drinks
Fair trade and functional claims to evolve in upcoming years
Plant-based hot beverages offers promise
Natural claims to support premiumisation trend
HW Soft Drinks in the Czech Republic
KEY DATA FINDINGS
Broad use of health and wellness claims in soft drinks
Low sugar and natural claims fuel product development
Good source of minerals is key health claim
Natural is equally prominent in bottled water
Strong optimism for 100% juice
Solid performance in bottled water
Low sugar trend to evolve ahead of possible legislation
HW Snacks in the Czech Republic
KEY DATA FINDINGS
Rising demand for healthier snacks
Healthy snacking is fuelled by diverse options
Gluten free snacks gain wider appeal
Low fat claims remain widespread in snacks
Promising outlook for healthier snacks
Low fat to remain a popular claim
Strong growth potential for gluten free snacks
HW Dairy Products and Alternatives in the Czech Republic
KEY DATA FINDINGS
Strong dependency on health and wellness claims
Health and wellness claims broaden in the category
Low fat claims are still widely used in this category
Lactose free claims are gaining traction
Protein trend has strong growth potential
Lactose free trend will be tempered by rise of plant-based alternatives
Low fat claims likely to lose traction
HW Cooking Ingredients and Meals in the Czech Republic
KEY DATA FINDINGS
Czechs increasingly seek healthier lines
Dynamic growth in sales of low sugar variants
Vegetarian products perceived to be healthy and sustainable
Limited processing attracts consumers to natural claims
Locally sourced products sought out for higher quality
Vegetarian claims face the challenge of rising veganism
Demand for natural and bio claims likely to rise
HW Staple Foods in the Czech Republic
KEY DATA FINDINGS
Health claims are led by high fibre staple foods
Czechs are drawn to less processed and bio claims
High fibre claims stand out in baked goods
Gluten free trend strengthens in staple foods
Low sugar variants to be rolled out in staple foods
Bright outlook for gluten free products
Health claims will become more important considerations
COUNTRY REPORTS DISCLAIMER
Health and Wellness
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Health and Wellness research and analysis database.
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