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The market responds positively to growing demand for healthier food and beverages
Demand for food and beverages with health and wellness claims continued to grow in Taiwan in 2024. This was fuelled by factors such as the pandemic, food safety scares, and increasing access to health and wellness information online. This has helped to fuel demand for products with natural, fortified/functional, and better for you claims. Alongside rising health concerns, consumers are also becoming more conscious of the wider impact of their purchasing decisions, which has benefited sales of products with vegan, vegetarian and plant-based claims. Players and retailers have responded to these trends with a growing variety of health and wellness food and beverages.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Taiwan with research from Euromonitor International's team of analysts.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food and beverages categories.
If you're in the Health and Wellness industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity; or to offer resilience amidst market uncertainty.
The Health and Wellness in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Wellness in Taiwan?
- What are the key health and wellness concerns driving sales in Health and Wellness?
- Is Health and Wellness a dynamic niche or mainstream concern in Taiwan?
- Which are the leading brands in Health and Wellness in Taiwan?
- How are products distributed in Health and Wellness in Taiwan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
Health and Wellness in Taiwan
The market responds positively to growing demand for healthier food and beverages
Rising health concerns push consumers towards more responsible purchasing decisions
Free from claims capture the interest of a growing audience
Natural and functional claims set to play a central role in the health and wellness market
HW Hot Drinks in Taiwan
KEY DATA FINDINGS
Local consumers becoming more selective when it comes to their hot drinks
Consumers showing a willingness to invest in healthier hot drinks
Players lean into natural claims to attract health conscious locals
Increasing health awareness encourages consumers to reduce their caffeine intake
Economic pressures unlikely to deter investment in healthier hot drinks
Natural claims set to play a central role in the future of hot drinks in Taiwan
An ageing population and a growing focus on wellness should promote no caffeine claims
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
HW Soft Drinks in Taiwan
KEY DATA FINDINGS
Local consumers looking for healthier ways to rehydrate
Taiwan’s soft drinks market shifting towards heathier options
Leading players steer towards no sugar offerings as health concerns grow
Natural claims resonate with locals
Soft drinks brands set to continue investing in more diverse and healthier offerings
No sugar claims set to remain central to the health and wellness movement
Natural claims set to play a key role in innovation
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
HW Snacks in Taiwan
KEY DATA FINDINGS
Consumers seeking healthy indulgence from their snacks
Consumers making healthier snacks choices
No sugar claims increasing in popularity
More consumers looking to follow plant-based diets in Taiwan
Health and wellness claims set to play a key role in new product development
No sugar claims will remain central to the healthy living movement
Vegan snacks set for strong growth thanks to a healthy and sustainable positioning
Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
HW Dairy Products and Alternatives in Taiwan
KEY DATA FINDINGS
Increasing health awareness and an ageing population key to growth
High protein and plant-based claims thriving in Taiwan
Low fat claims tapping into the growing focus on healthy eating
Taiwan’s ageing population boosts demand for mineral enriched products
Health and wellness claims still full of potential
Low fat claims set to play a central role in the health and wellness movement
Growing awareness of the role of minerals in healthy ageing set to inform demand
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
HW Cooking Ingredients and Meals in Taiwan
KEY DATA FINDINGS
Locals becoming more informed about the importance of healthy eating habits
Health and safety concerns inform demand within cooking ingredients and meals
Consumers embrace the benefits of a vegetarian diet
High protein diets attract a growing audience of health and fitness enthusiasts
Focus set to fall on natural, local, sustainable and healthier ingredients
Vegetarian cooking ingredients and meals set for further expansion
High protein diets set to remain a key trend in the health and wellness market
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
HW Staple Foods in Taiwan
KEY DATA FINDINGS
Increased health awareness informing new product development within staple foods
Consumers looking for healthy, convenient and tasty meals
The target audience for gluten free staple foods continues to expand
Rising concerns around weight management pushing demand for low sugar products
Ongoing investment expected in creating healthier and more sustainable staple foods
Gluten free staple foods set to benefit from investment in innovation
Sugar reduction set to be a core focus of health conscious consumers
Table 44 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 45 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 46 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 47 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 48 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 49 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 50 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
Health and Wellness
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitions
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This report originates from Passport, our Health and Wellness research and analysis database.
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