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Regulation, functionality and moderation reshape Ireland’s health and wellness landscape
Health and wellness packaged food and beverage categories in Ireland continued to record resilient growth in 2024, supported by strong consumer engagement with healthier lifestyles and reinforced by a regulatory environment that increasingly shapes product formulation, innovation and marketing. Rising awareness of obesity, diabetes and diet-related health concerns has accelerated demand for products perceived as better for long-term wellbeing, while HFSS legislation has played a defining role in steering manufacturers towards lower sugar, lower fat and compliant formulations. Across food and drinks, health and wellness positioning has shifted from niche to mainstream, with consumers seeking products that balance enjoyment, convenience and tangible health benefits without sacrificing taste.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Ireland with research from Euromonitor International's team of analysts.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food and beverages categories.
If you're in the Health and Wellness industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity; or to offer resilience amidst market uncertainty.
The Health and Wellness in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Wellness in Ireland?
- What are the key health and wellness concerns driving sales in Health and Wellness?
- Is Health and Wellness a dynamic niche or mainstream concern in Ireland?
- Which are the leading brands in Health and Wellness in Ireland?
- How are products distributed in Health and Wellness in Ireland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
Health and Wellness in Ireland
Regulation, functionality and moderation reshape Ireland’s health and wellness landscape
Functionality, reformulation and regulatory compliance drive market performance
Plant-based, vegetarian and cleaner-label eating gain further ground
Targeted health benefits, transparency and sustainable reformulation shape future growth
HW Hot Drinks in Ireland
KEY DATA FINDINGS
Vegetarian and compliant hot drinks gain momentum under HFSS rules
HFSS legislation reshapes innovation and reformulation strategies
Natural positioning reinforces trust and authenticity in hot drinks
Decaffeination supports balance between energy and wellbeing
Regulation, functionality and sustainability guide future category evolution
Natural hot drinks benefit from premiumisation and flavour exploration
Decaffeinated options gain traction as moderation becomes mainstream
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
HW Soft Drinks in Ireland
KEY DATA FINDINGS
Functionality and vitamin fortification redefine value in soft drinks
Functional drinks gain momentum as consumers seek targeted health benefits
Natural positioning strengthens perceptions of authenticity and wellbeing
No-sugar formulations accelerate under health awareness and price pressures
Functionality, regulation and transparency shape future innovation
Natural remains relevant, but functionality takes precedence
No-sugar drinks outperform as reformulation and innovation continue
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
HW Snacks in Ireland
KEY DATA FINDINGS
Vegetarian positioning remains widespread, but performance softens amid price pressure and shifting priorities
Health-driven snacking accelerates, but taste and satiety remain decisive
Vegan snacks expand through reformulation and naturally plant-based formats
Gluten free gains traction beyond medical need, driven by premium crisps and permissive snacking
Protein density and cleaner labels shape the future of healthier snacking
Vegan snacks broaden into indulgence and confectionery-led categories
Gluten free benefits from broader lifestyle adoption rather than medical necessity
Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
HW Dairy Products and Alternatives in Ireland
KEY DATA FINDINGS
Functional nutrition gains traction while traditional low fat positioning shows signs of strain
Digestive health and immunity drive innovation beyond traditional dairy nutrition
Low fat dairy faces growing scepticism amid a shift toward perceived naturalness
High protein replaces mineral fortification as a primary functional growth driver
Gut health and microbiome science shape the future of dairy innovation
Low fat dairy expected to remain stable but structurally challenged
High protein positioned for sustained growth as a core nutritional pillar
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
HW Cooking Ingredients and Meals in Ireland
KEY DATA FINDINGS
Health-led convenience and premiumisation reshape everyday cooking
Plant-based eating expands beyond niche diets into mainstream cooking
Vegetarian claims benefit from cleaner labels and broader consumer trust
Functional and fortified cooking staples gain traction
Health-focused convenience becomes central to everyday meal solutions
Vegetarian cooking ingredients and meals set for sustained growth
Functional and better-for-you ingredients drive future innovation
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
HW Staple Foods in Ireland
KEY DATA FINDINGS
Vegetarian positioning remains widespread, while fibre and gluten-free claims gain greater relevance
Gluten-free staple foods broaden their appeal beyond medical necessity
Vegetarian claims persist as reassurance amid renewed scrutiny of ingredients
High fibre gains momentum through wholegrains, convenience and digestive health
Cleaner labels and reduced processing shape future staple food innovation
Vegetarian staple foods return to growth but face ongoing structural challenges
High fibre positioned at the centre of holistic wellbeing strategies
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
Health and Wellness
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitions
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This report originates from Passport, our Health and Wellness research and analysis database.
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