Growing consumer interest is transforming the health and wellness industry
India’s vast and relatively young population is placing an ever-increasing focus on health and wellness, which is driving innovative developments within the food and beverage industry. Vegetarianism is well established in this market, and yet the focus on natural foods is gaining traction, with consumers questioning labels and seeking cleaner products with nutritional benefits. Legislation is evolving to protect consumers and prevent misleading health and wellness claims.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Wellness industry in India with research from Euromonitor International's team of analysts.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food and beverages categories.
If you're in the Health and Wellness industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity; or to offer resilience amidst market uncertainty.
The Health and Wellness in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Wellness in India?
- What are the key health and wellness concerns driving sales in Health and Wellness?
- Is Health and Wellness a dynamic niche or mainstream concern in India?
- Which are the leading brands in Health and Wellness in India?
- How are products distributed in Health and Wellness in India?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
Health and Wellness in India
Growing consumer interest is transforming the health and wellness industry
Health claims rise in response to concerns
Labelling regulations have wide-ranging impact
Health and wellness to remain in the spotlight
HW Hot Drinks in India
KEY DATA FINDINGS
Other hot drinks come under pressure
Traditional ‘health drinks’ face challenges
Natural is one of the largest claims in tea
Vegetarian is among the largest claims within hot drinks
Premiumisation trend reflects development of health and wellness claims
Brands of other hot drinks introduce low sugar claims
Vegetarian hot drinks to post strong growth
HW Soft Drinks in India
KEY DATA FINDINGS
Variety of health claims are evident in soft drinks
Legislative changes to juice labelling impacts claims
Good source of minerals gains traction in energy and sports drinks
Better for you claims gain traction in soft drinks
Rising obesity and health concerns are prompting closer scrutiny of ingredients
Natural trend is set to gain traction in carbonates
Players aim to make functional/fortified sports drinks more widely accessible
HW Snacks in India
KEY DATA FINDINGS
Heathier snacks are resonating with consumers
Transparency is of greater importance to consumers
High fibre claims gain traction in sweet biscuits
Gluten free is also a leading claim
Local players will target needs of health-conscious consumers
High fibre is high on list of required nutrients
Promising outlook for gluten free snacks
HW Dairy Products and Alternatives in India
KEY DATA FINDINGS
Strong developments in health and wellness claims
Health-focused consumers pay closer scrutiny to labels
Low fat is one of the biggest claims
High protein claims enjoy strong growth
Bright outlook for dairy products and alternatives
Low fat claims have room for further growth
Dairy producers to expand range of high protein products
HW Cooking Ingredients and Meals in India
KEY DATA FINDINGS
Stronger focus on health and wellness claims to build consumer trust
Health claims become more vital to the category
Vegetarian is one of the largest claims in cooking ingredients and meals
Natural claims rise to gain consumer trust
Strong focus on health claims to rebuild consumer trust
Vegetarian expected to perform well as veganism also rises in the country
Natural claim to remain prominent
HW Staple Foods in India
KEY DATA FINDINGS
High fibre claims lead in staple foods
New food labelling standards
Players embrace millets to support high fibre claims
Vegetarian claims are also widespread
Rising demand for healthier staple foods
Vegetarian claims will remain widespread
High fibre shows modest outlook
COUNTRY REPORTS DISCLAIMER
Health and Wellness
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Health and Wellness research and analysis database.
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