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Natural, functional, and low sugar products drive health led innovation in Israel in 2024
In 2024, many consumers focused on health and wellness, driving innovation across food and drink categories focused on natural, minimally processed, and easily recognisable ingredients. Manufacturers responded by reformulating products to eliminate artificial additives, and by launching high-protein, high-fibre, and plant-based alternatives. Functional nutrition and sugar reduction emerged as key trends, with fortified, probiotic, and low- or no-sugar products gaining traction across categories, supporting digestive health, immunity, and metabolic wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Israel with research from Euromonitor International's team of analysts.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food and beverages categories.
If you're in the Health and Wellness industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity; or to offer resilience amidst market uncertainty.
The Health and Wellness in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Wellness in Israel?
- What are the key health and wellness concerns driving sales in Health and Wellness?
- Is Health and Wellness a dynamic niche or mainstream concern in Israel?
- Which are the leading brands in Health and Wellness in Israel?
- How are products distributed in Health and Wellness in Israel?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
Health and Wellness in Israel
Natural, functional, and low sugar products drive health led innovation in Israel in 2024
Consumer demand for natural, minimally processed ingredients shapes product innovation
Functional nutrition and sugar reduction drives health-focused consumer choices
High protein, plant-based, and functional claims are set to shape innovation across the forecast period
HW Hot Drinks in Israel
KEY DATA FINDINGS
Health-conscious consumers drive growth in organic, herbal, and no caffeine hot drinks
Rising health awareness drives demand for low sugar, functional, and herbal hot drinks in Israel
The organic claim is supported by rising demand for natural, minimally processed goods
No caffeine claims are driven by consumers seeking to manage sleep quality and reduce anxiety
Health-conscious consumers are set to drive growth in herbal, organic, and low sugar hot drinks
Sales of organic hot drinks will be driven by demand for natural, premium goods
Sales of no caffeine products are expected to grow as health and wellness concerns influence consumer choices
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
HW Soft Drinks in Israel
KEY DATA FINDINGS
Rising health consciousness drives sales of no sugar and functional soft drinks in 2024
Rising demand for low sugar, no sugar and functional options drives growth in soft drinks
Mandatory red labelling and health awareness accelerate the shift to no sugar soft drinks
Health-focused reformulations fuel the evolution of energy boosting drinks
Health-led reformulation and functional benefits are set to support growth across soft drinks
Low sugar priorities among consumers will continue to drive demand for no sugar soft drinks
Energy boosting drinks are set to incorporate low sugar formulations as health priorities rise
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
HW Snacks in Israel
KEY DATA FINDINGS
High protein, good source of vitamins, and natural trends influence innovation in snacks
Protein snacks gain momentum as health-conscious consumers prioritise satiety, functionality and on-the-go nutrition
Consumers seek convenient, everyday ways to boost vitamin intake without changing habits
Consumers increasingly favour no sugar options amid health and wellness concerns
Health and wellness is set to shape future growth and innovation in snacks
Consumers are expected to prioritise convenient vitamin intake to support everyday health and wellbeing
No sugar claims will continue to gain ground however indulgence remains a challenge
Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
HW Dairy Products and Alternatives in Israel
KEY DATA FINDINGS
High protein, low fat, probiotic and plant-based claims drive sales in 2024
Rising demand for natural ingredients and the growth of flexitarian diets drive innovation in 2024
Low fat appeals to consumers looking to manage their health, however, competition from full fat remains
Probiotic claims drive growth and sales as consumers prioritise digestive health
High protein, plant-based dairy and health concerns shape future product development
Rising demand for low fat dairy and alternatives will be driven by health-conscious consumers
Probiotic and lactose free claims are set to benefit from rising interest in gut health
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
HW Cooking Ingredients and Meals in Israel
KEY DATA FINDINGS
Natural claims, gluten free products and flexitarian diets drive sales and support innovation
Innovation focuses on health reformulation and simple, recognisable ingredients
Players reformulate products as demand for natural positioning strengthens in 2024
Gluten-free claims gain prominence as consumers prioritise digestive health
Innovation is set to focus on clean labels, regulatory pressure and shifting consumption habits
Brands are set to reformulate products as the natural claim supports sales
Gluten free products are set for growth as health-conscious consumers drive demand
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
HW Staple Foods in Israel
KEY DATA FINDINGS
Health-driven innovation supports growth for high protein, high fibre, natural and plant-based staples
Health and wellness demands drive innovation in high protein and reduced sugar products
The natural claim is driven by rising interest in minimally processed goods
Consumers prioritise digestive health through high fibre choices
Health and wellness priorities are set to accelerate demand for high protein, natural choices
Consumers increasingly choose natural claims for transparency, familiarity and perceived health benefits
Consumers are set to choose high fibre rice and pasta for digestive health and satiety
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
Health and Wellness
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitions
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This report originates from Passport, our Health and Wellness research and analysis database.
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