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Health-driven reformulation and functional positioning support resilient growth
Health and wellness in the United Arab Emirates continued to develop in 2024, supported by gradually strengthening consumer engagement with healthier lifestyles and more claim-led purchasing behaviour. High obesity levels and growing awareness of diet-related health risks continued to shape demand, encouraging consumers to look for “better for you” options across both food and beverages, even when taste and convenience remained primary drivers. This supported strong momentum for reduced sugar propositions, clean label cues and products positioned around added benefits such as vitamins, minerals, protein and energy. At the same time, the market remained shaped by a wide expatriate population and exposure to global wellness trends, reinforcing demand for naturalness, functional nutrition and specialised dietary choices. Across categories, brands increasingly used packaging claims to guide trial and justify purchases, while innovation and reformulation continued to expand health and wellness options in mainstream channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Wellness industry in United Arab Emirates with research from Euromonitor International's team of analysts.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food and beverages categories.
If you're in the Health and Wellness industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity; or to offer resilience amidst market uncertainty.
The Health and Wellness in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Wellness in United Arab Emirates?
- What are the key health and wellness concerns driving sales in Health and Wellness?
- Is Health and Wellness a dynamic niche or mainstream concern in United Arab Emirates?
- Which are the leading brands in Health and Wellness in United Arab Emirates?
- How are products distributed in Health and Wellness in United Arab Emirates?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
Health and Wellness in the United Arab Emirates
Health-driven reformulation and functional positioning support resilient growth
Sugar avoidance accelerates amid obesity concerns and policy pressure
Clean label and functional nutrition gain scale as consumers seek “everyday wellness” upgrades
Naturalness, added-value functionality and specialised diets to drive future demand
HW Hot Drinks in the United Arab Emirates
KEY DATA FINDINGS
Health-conscious choices support natural and reduced sugar hot drinks
Sugar avoidance and convenience shape mainstream health choices
Natural remains the most influential claim, led by herbal tea
Vegetarian remains niche, concentrated in instant mixes
Natural and functional tea benefits set to drive future health-led demand
Natural positioning will remain central, supporting both established and emerging brands
Vegetarian is expected to remain stable rather than accelerate
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
HW Soft Drinks in the United Arab Emirates
KEY DATA FINDINGS
Functionality and reduced sugar drive health and wellness demand
Claims-led decision-making strengthens as consumers seek healthier indulgence
Natural benefits from strong associations with healthier living
Good source of vitamins performs strongly as functional hydration grows
Health awareness will deepen, supporting growth for natural and functional propositions
Natural is expected to become an increasingly standard expectation
Vitamins are expected to shift from “highlighted” to “added” functionality
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
HW Snacks in the United Arab Emirates
KEY DATA FINDINGS
Clean label indulgence and portion control reshape health-focused snacking
Permissible indulgence grows as consumers seek healthier snack formats
Natural maintains strong momentum as brands expand “better ingredients” propositions
No sugar demand expands as mindful indulgence strengthens
Health-led snacking will expand through clean label, protein and better savoury options
Natural expected to benefit from snack bar growth and sustainability-linked choices
No sugar expected to remain strong as hygiene habits and flavour innovation support gum
Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
HW Dairy Products and Alternatives in the United Arab Emirates
KEY DATA FINDINGS
Functional and fortified dairy supports value growth despite maturity
Protein and gut health claims gain momentum across modern retail
Local production gains visibility, supporting premium quality cues
Good source of minerals remains a core claim, led by fortified milk
Local supply expansion and functional nutrition to drive category development
Good source of minerals expected to rise steadily through continued functionalisation
Good source of vitamins expected to strengthen as fortified propositions expand
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
HW Cooking Ingredients and Meals in the United Arab Emirates
KEY DATA FINDINGS
Natural positioning gains ground as health and sustainability expectations rise
Reformulation, functionality and plant-based meal options shape the category
Natural strengthens through quality assurance and trust-building initiatives
Vegetarian benefits from dietary diversity and healthier convenience
Clean label, functional benefits and ethical sourcing will shape future growth
Natural expected to stay dominant, supported by reduced sugar and “better ingredients” choices
Vegetarian expected to expand through modern ready meals and plant-based staples
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
HW Staple Foods in the United Arab Emirates
KEY DATA FINDINGS
Fortified and specialised staples gain traction amid evolving wellness priorities
Functional nutrition and “healthier everyday choices” shape staple demand
Gluten free expands beyond niche shoppers as availability improves
Organic demand strengthens as health and sustainability converge
Food security, functional staples and specialised diets to support future growth
Gluten free expected to expand through innovation and wider mass-market reach
Organic expected to remain premium but grow steadily as availability improves
Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS DISCLAIMER
Health and Wellness
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitions
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This report originates from Passport, our Health and Wellness research and analysis database.
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