Apparel and footwear in Japan demonstrated resilience in 2025, with 3% retail current value growth, reaching JPY8,489 billion, driven by inbound tourism and experience-driven retail. Tech innovation is reshaping apparel and footwear. With the extreme summer heat brands are launching advanced materials and product innovations that emphasise breathability, UV protection, and moisture control. Growth is set to continue, with a forecast retail current value CAGR of 2% over the next five years, reach

Apparel and footwear in South Korea is characterised by a shift towards adaptability, with consumers increasingly valuing versatile pieces that blend style, comfort, and functionality. In 2025, retail volume sales grew by 1%, compared to 3% current value growth. The category is expected to continue growing over the next five years, driven by consumers' increasing demand for versatile and sustainable products. Brands that can offer versatility, responsiveness, and sustainability are best position

Apparel and footwear in Poland demonstrated resilience in 2025, with a 3% growth in retail volumes and 6% growth in current value terms, driven by easing inflation and steady economic conditions. Growth is expected to continue in the forecast period, driven by consumer demand for comfort, originality, and sustainability. The industry is characterised by a mix of global players and domestic brands, with LPP SA maintaining its lead and value players like Pepco Poland Sp zoo gaining traction. To su

Apparel and footwear in the Czech Republic experienced growth in 2025, driven by stabilising inflation and increasing consumer spending on non-essential items. In 2025, the industry saw positive retail current value growth across all channels, with footwear and sportswear recording the most dynamic growth. Apparel and footwear is characterised by a highly fragmented competitive landscape, with global players, domestic brands, and online players competing for share. Sustainability and inclusivity

In a volatile environment shaped by geopolitical tensions, climate change and economic uncertainty, consumers are ever more discerning in their spending, and the apparel and footwear industry is poised for slow growth to 2030.To stay ahead and build resilience, fashion players need to innovate to serve consumers’ growing appetite for wellness, understand the new value equation and the shift towards experientialism and prioritise technological and sustainable investments that deliver clear econom

Apparel and footwear in India demonstrated resilience in 2025, with retail value sales growing by 8%, driven by polarisation and rising disposable incomes. The premium segment performed well due to affluent urban consumers seeking quality and branded products, although demand at the lower-end of the market remained significant. Other key trends included the rise of D2C brands, increasing demand for sustainability, and the growing importance of e-commerce. Apparel and footwear will remain attract

This report bring together results from Euromonitor’s Voice of the Industry Survey, fielded in March and October 2025, which tracks sales performance and expectation, innovation initiatives, digital trends and technology investment. It highlights insights from industry professionals to understand short- and long-term business priorities and growth strategies.

Apparel and footwear in China exhibited a slow growth trajectory in 2025, driven by consumer demand for comfort and self-satisfaction, with particularly strong growth for sportswear. Consumer spending was supported by the rising median household disposable income, and sales were driven by steady economic conditions and the growing enthusiasm for exercise and sports. Although Anta (China) Co Ltd extended its leading position in 2025, the competitive landscape remained fragmented. The rise of reta

Apparel and footwear in the UK experienced a challenging 2025 due to macroeconomic pressures, yet recorded 2% value growth. The market is characterised by polarisation, with consumers increasingly concentrated at the value and premium ends of the spectrum. Low growth rates are expected over the forecast period. To succeed, brands must adapt to changing consumer expectations, leveraging technological integration and sustainability. The rise of resale platforms and omnichannel strategies will be c

Apparel and footwear in Australia experienced modest value growth and limited volume recovery in 2025, driven by market polarisation and influenced by economic factors such as inflation and consumer confidence. Despite economic pressures, the market remains attractive due to growing disposable incomes, and a shift towards sustainable and technologically advanced practices. Many local consumers are either trading down to affordable options or investing in premium brands, while there is also a gro

Geopolitical risks have become a structural challenge for FMCG businesses, driving the need for resilient supply chains, diversified sourcing and adaptive strategies. This report examines three key categories of geopolitical risks: Trade tensions, military and political tensions, and tightening national regulations. In response, it outlines strategic approaches including supply chain relocation, expansion into new consumer markets and the refinement of China-specific strategies.

The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are weighing heavily on consumer behaviour given sustained cost-of-living pressures. Opportunities lie in emerging markets, health and wellness trends, and e-commerce. Key growth industries include soft drinks and beauty and personal care.

Escalating geopolitical uncertainty, Trump policies, shifting consumer demands and technological disruptions are all having a significant impact on the fashion market globally. From diversifying their sourcing and retail markets to investing in AI tools and experience-led models, or banking on sustainability for longer-term value creation, this report looks at the various strategies fashion players are adopting, to build growth and resilience.

Tariffs, geopolitical tensions and climate risks are fuelling market volatility and challenging business operation, profit margins and growth potential. Economic outlook is uncertain, with unstable prices and fractured trade. Managing risks and building resilience are now imperative, while agile pricing actions and innovation are key to unlocking new opportunities. Targeting high-growing emerging markets can boost volume and diversify supply chains.

Uncertainty about new US tariffs is impacting the global fashion industry. The US market faces higher prices, supply shortages, while Chinese companies seek new export markets, redesigning global trade. Brands in the US and beyond will explore sourcing diversification strategies to mitigate future risks. This report examines trade dependencies and the effects of tariffs on the fashion industry, from pricing to sourcing strategies, in order to build resilience in future.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Overall regional growth slowed in the apparel and footwear market in Middle East and Africa in 2024, with a number of countries experiencing economic difficulties, putting pressure on consumer spending. Saudi Arabia continued to perform strongly, benefiting from significant investments under its Vision 2030 programme. This economic shift is fostering a rise in consumer spending power, particularly among the Kingdom’s youth, who are at the forefront of shaping the fashion landscape.

The sales losses recorded in 2020 due to the pandemic were followed by a period of growth for many markets. However, economic difficulties in some countries have also been negatively impacting performances in recent years, most notably in Argentina in 2024. As inflation worries ease, countries in Latin America are expected to be recording positive growth in real value terms in the coming years, even if price sensitivity continues to be seen among some consumer segments.

The review period has been a difficult one for apparel and footwear in Western Europe, with the pandemic negatively impacting sales in 2020, in particular, and high inflation and rising prices in the later years, putting pressure on consumer spending power in a market in which not all products are regarded as essential items. Stagnation is expected regionally in the coming years, with most countries not returning to their pre-pandemic sales levels by the end of the forecast period.

As investment and attention shifts towards GenAI, companies of all types must evaluate potential opportunities associated with this technology. Given its ability to go a step further than AI to create something new, it is viewed as being incredibly powerful. This report explores opportunities and challenges across common use cases such as marketing, product development, the customer journey, customer service and the supply chain.

Despite inflationary pressures and shifting consumer priorities in key markets around the world, Inditex SA reports growth and cements its position as one of the top three industry players in apparel and footwear thanks to its investment in product innovation and omnichannel strategies. As uncertainty remains over the world economy, the company’s diversified portfolio, expansion in high-potential markets