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Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
Apparel and footwear in Poland demonstrated resilience in 2025, with a 3% growth in retail volumes and 6% growth in current value terms, driven by easing inflation and steady economic conditions. Growth is expected to continue in the forecast period, driven by consumer demand for comfort, originality, and sustainability. The industry is characterised by a mix of global players and domestic brands, with LPP SA maintaining its lead and value players like Pepco Poland Sp zoo gaining traction. To succeed, brands are focusing on affordability, sustainability, and cultural relevance, leveraging technological innovation and adapting to evolving consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Poland?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Poland
Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
Chart 1 Key Trends 2025
Economic factors contribute to growth, with sportswear seeing dynamism
Resale and rental trend gains traction among young consumers
Chart 2 VRG Partners with VIVE Profit on Circular Fashion
Tariffs and supply chain pressures reshape the landscape
Chart 3 Pepco and CCC Cut Unprofitable Areas to Protect Margins from Supply Chain Pressures
Consumers will drive growth in apparel and footwear through “smart mixing”
Chart 4 Analyst Insight
Largest category to remain apparel, but desire for comfort to drive growth for sportswear
Technology and sustainability to shape future growth
LPP and Pepco drive share growth through innovative strategies
Polarisation and brand adaption in apparel and footwear in Poland
Chart 5 Reserved Partners with a Niche Café Brand to Host Back-to-Office Pop-Up
Strategic moves and emerging opportunities
Offline retail channels lead with innovative retail concepts
Retail e-commerce grows steadily, with an increasing online share
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Poland 2025
Chart 8 Key Insights on Consumers in Poland 2025
Chart 9 Consumer Landscape in Poland 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Poland
KEY DATA FINDINGS
Income growth and premiumisation drive a surge in retail sales
Chart 10 Key Trends 2025
Families prioritise both affordable and premium childrenswear in Poland, driving polarisation
Chart 11 Happymess Blends Premium Childrenswear with Family Lifestyle Storytelling
Premium baby and toddler wear contributes to the growth of childrenswear
Sustainability drives innovation in product design and materials
Chart 12 Roe&Joe Blends Sustainability with Care in Childrenswear
Parents will prioritise premium or affordable childrenswear, including eco-friendly options
Baby and toddler wear set to see the highest growth, driven by quality and safety concerns
Chart 13 Analyst Insight
Online channels and premium brands to shape future sales
Pepco and LPP lead as mid-market players struggle
Resale platforms impact sales in the primary market
Chart 14 Bahasalaha Curates Complete Childrenswear Outfits on Instagram
Offline retail remains dominant even as retail e-commerce grows
Apparel Accessories in Poland
KEY DATA FINDINGS
Apparel accessories grows, as consumers look for fashion-led items
Chart 15 Key Trends 2025
Non-seasonal staples drive sales
Weather conditions shape consumer preferences and sales
Chart 16 Brands Offer Basic Caps and Light Scarves as Non-Seasonal Staples
Local brands drive innovation with distinctive designs of apparel accessories for travel
Chart 17 Paris Hendzel Elevates Hats into Personal Statement Pieces for Travellers
Local brands to drive growth through design-led products and versatility
Non-seasonal staples and personalisation to drive future growth
Chart 18 Analyst Insight
E-commerce and sustainability will shape sales
Small Polish labels challenge incumbents with distinctive designs
Orage Studio collaborates with Paris Hendzel to produce a limited-edition line of hats
Chart 19 Orage Studio with Premium Hat Collection Available at Moliera2
Emerging brands and e-commerce to drive future opportunities
Discounters and variety chains drive offline retail dominance
Menswear in Poland
KEY DATA FINDINGS
Fashion-forward men fuel boom in menswear in Poland
Chart 20 Key Trends 2025
Changing male consumer attitudes and rising disposable incomes drive growth
VRG's pricing strategy aims to protect its margins from rising costs in Asia
Chart 21 VRG Adapts Pricing Strategy to Protect Margins from Supply Chain Changes
Men's outerwear dominates sales of menswear
Mid-market stability meets premium surge and accelerating polarisation
Chart 22 NEWBORN K Brings Lifestyle-Driven Menswear Concept Store to Warsaw
Younger men set to drive growth in menswear through desire for fashion
Men's outerwear will remain dominant, while men's underwear set to grow the fastest
Lifestyle relevance and e-commerce will shape the future of menswear
LPP, adidas, Zara, and H&M maintain their leading positions despite challengers
Chart 23 Analyst Insight
Challengers drive innovation with lifestyle-focused products
Chart 24 Polish Brand KUST Brings Minimalism and Fashion to Polish Menswear
Opportunities arise for businesses amidst market shifts
Offline retail maintains dominance despite e-commerce growth
Womenswear in Poland
KEY DATA FINDINGS
Womenswear sees robust growth amidst polarisation and increasing incomes
Chart 25 Key Trends 2025
Rising incomes and the search for value, not just low prices, drive growth
Market polarisation as consumers are cautious, but willing to spend on occasion
Chart 26 Pepco Shifts Strategy Towards Trendy Womenswear
Resale platforms fuel dynamic growth in the second-hand market
Chart 27 H&M-Owned Brand Sellpy Launches Resale in Poland
Womenswear embraces European nearshoring amidst rising costs and supply disruptions
Chart 28 Protests in Bangladesh Hit Clothing Giants
Technology and sustainability to drive growth and differentiation
Women's outerwear expected to remain the largest category and see steady growth
Sustainability and e-commerce to drive growth and opportunities, but there will be challenges
LPP and Pepco drive growth through affordable fashion
Emerging local brands gain ground with premium offerings
Chart 29 Analyst Insight
Offline retail remains dominant despite e-commerce growth
New retail concepts and local designers drive innovation
Jeans in Poland
KEY DATA FINDINGS
Jeans thrives on durability, comfort, and sustainability, driving solid growth
Chart 30 Key Trends 2025
Consumers prioritise comfort and quality in jeans
Standard jeans leads, but premium jeans sees a stronger increase
The rise of second-hand heritage brands impacts primary sales
Chart 31 Venus as a Jeans Builds a Resale Niche Around Vintage Denim
Incumbents will offer quality basics to counter fast fashion challengers
Comfort and personalisation expected to drive demand for hybrid styles
Stable supply chains will support sustainable denim production
Leaders maintain their positions through a focus on quality and comfort
Incumbent brands drive innovation with a focus on quality and comfort
Chart 32 Reserved Highlights Different Fits For Children’s Denim In 2025
Offline retailers lead the distribution of jeans, but online sales rise
Chart 33 Analyst Insight
Supplier innovation improves comfort and seasonality in jeans
Chart 34 Levi’s Launches Linen+ Denim Collection for Summer 2025 in Poland
Hosiery in Poland
KEY DATA FINDINGS
Hosiery shows strong growth, driven by affordable and functional innovations
Chart 35 Key Trends 2025
Consumers prioritise affordability and functional innovations
Gatta and Gabriella launch innovative products
Chart 36 Gatta Partners with Wedel to Launch Chocolate-Scented Hosiery
Growth will be driven by affordable and functional innovations
Functional innovations and sustainability to shape future product development
Chart 37 Analyst Insight
LPP and Pepco maintain their lead due to wide product range
Innovative product launches to shape the competition
Offline channels dominate, appealing with both affordable hosiery and high-end boutiques
Chart 38 Calzedonia Reinforces Premium Positioning with Refreshed Loft-Style Boutique in 2024
Retail e-commerce gains traction for premium and bulk purchases
Footwear in Poland
KEY DATA FINDINGS
Polarisation evident as consumers flock to both discount and premium brands
Chart 39 Key Trends 2025
Market polarisation drives sales of footwear in Poland
Chart 40 Lidl Attracts Shoppers with Discounted Branded Kappa Sneakers
Women's footwear remains the largest category
Resale market thrives on affordability and cultural relevance, competing with primary sales
Chart 41 Klasyk Store Names Itself "Your Best Shoe Dealer"
Consumers expected to continue to drive polarisation in footwear
Women's footwear will continue to dominate, but children's footwear to show strong growth
Technology expected to reshape footwear
Chart 42 Analyst Insight
Strategic acquisition by CCC consolidates its lead
Chart 43 CCC Moves to Acquire MKRI in 2025
Challenger brands see success
Offline retail remains dominant despite continued growth fore retail e-commerce
Sportswear in Poland
KEY DATA FINDINGS
Sales of sportswear surge in 2025, driven by the health trend, rising incomes, and innovation
Chart 44 Key Trends 2025
Despite dynamism, supply chain pressures weigh on the profitability of sportswear
Chart 45 4F Flags Bangladesh Supply Risks
Sports apparel drives sales of sportswear, although sports footwear also sees dynamism
Sustainability and inclusivity initiatives drive circular consumption
Chart 46 4F’s Ongoing 4F Change Programme Encourages Circular Sportswear Consumption
Local brands and rising incomes expected to drive evolution
Sports apparel anticipated to remain dominant
Key trends shaping the future of sportswear
Chart 47 Analyst Insight
Global incumbents and local champions compete
Opportunities for new players
Chart 48 Vogue Polska Launches Sport & Wellness Vertical
Nike Rise concept store drives offline retail dominance
Retail e-commerce continues to see rising sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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