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Improving economic scenario supports growth in apparel and footwear
The apparel and footwear market in Brazil demonstrated resilience in 2025, driven by controlled inflation, improving consumer confidence, and increasing disposable income. The market is characterised by polarisation, with value-focused and premium segments outperforming mid-priced brands. Technological innovation, particularly AI-powered tools, has enhanced customer experience and operational efficiency. Sustainability has become a strategic imperative, with brands adopting eco-conscious practices and materials. As the market continues to evolve, brands that leverage omnichannel strategies, technological innovation, and sustainable practices are likely to succeed.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Brazil?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Brazil
Improving economic scenario supports growth in apparel and footwear
Chart 1 Key Trends 2025
Chart 2 Analyst Insight
Domestic indicators support discretionary spending
Riachuelo expands multi-category fashion to capture demand
Chart 3 Riachuelo Expands Multi-Category Fashion Offering to Capture Polarised Demand
Renner boosts its sales through an AI-powered omnichannel strategy
Chart 4 Renner Drives Sales Through AI-powered Omnichannel Strategy
Renner and Centauro lead omnichannel expansion
Sustainability and technology set to drive future growth
Polarisation and omnichannel strategies to shape industry
Leading brands maintain share through omnichannel strategies
Market evolution driven by mergers and technological innovation
Retail offline remains dominant despite the growth in e-commerce
E-commerce drives growth with AI-powered personalisation and resale platforms
Omnichannel strategies and technological innovation shaping the retail environment
Sustainability shaping product design and material choices
Chart 5 Osklen Introduces ASAP Concept and Eco-Conscious Collections
Innovative product design drives business growth
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Brazil 2025
Chart 8 Key Insights on Consumers in Brazil 2025
Chart 9 Consumer Landscape in Brazil 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Brazil
KEY DATA FINDINGS
Value growth in childrenswear supported by premiumisation and sustainability
Chart 10 Key Trends 2025
Chart 11 Analyst Insight
Stable economic indicators support cautious consumer spending
Riachuelo adapts to market polarisation
Chart 12 Riachuelo Expands Childrenswear Offering Amid Rising Demand for Affordable Fashion
Circular economy gains traction among urban families
Chart 13 Cresci e Perdi Expands Circular Childrenswear Concept to Over 600 Franchise Units
Premiumisation and sustainability set to drive growth
Girls' apparel will remain the largest category
Business impact of the main trends
Renner, Riachuelo and C&A lead childrenswear thanks to a strong brand presence
No significant mergers or new product launches
Offline retail leads through apparel specialists and department stores
E-commerce gains traction with omnichannel strategies
Circular economy reshapes channel mix in urban centres
Sustainability initiatives redefine product offerings
Chart 14 Brandili Launches “Mundo Sustentável” to Embed 360 Degree Sustainability
Innovative brands capitalise on sustainability and premiumisation
Circular economy gains traction among urban families
Apparel Accessories in Brazil
KEY DATA FINDINGS
Aggressive pricing and fast fashion inform market demand in 2025
Chart 15 Key Trends 2025
Chart 16 Analyst Insight
Market polarisation puts pressure on mid-tier brands
Chart 17 Brazil’s Apparel Accessories Market Sees Polarisation
Mixed performances seen across apparel accessories in 2025
Shein and Temu reshape the market with tech-driven strategies
Chart 18 Asian Platforms Disrupt the Market with Algorithm-Driven Curation and Low Prices
Fast fashion and tech-driven strategies to drive sales
Shifting fashion trends likely to inform demand across apparel accessories
Sustainability and omnichannel strategies to shape the future
Chart 19 Aerolook Trend Boosts Demand for Apparel Accessories During Peak Travel Periods
Asian e-commerce platforms gain share through tech-driven strategies
No significant mergers or new product launches reported
E-commerce becomes essential for digital discovery and impulse purchases
Non-grocery retailers lead offline sales with specialist stores
No new retail brands or concepts emerge in 2026
Tech-driven strategies drive innovation and sales growth
Shein and Temu lead innovation with algorithm-driven strategies
Menswear in Brazil
KEY DATA FINDINGS
Improving economy provides a boost to sales of menswear
Chart 20 Key Trends 2025
Chart 21 Analyst Insight
Premium brands thrive amid market polarisation
Men's outerwear drives sales with a focus on functional and stylish apparel
Reserva's football collaborations captivate male consumers
Chart 22 Reserva Connects Premium Menswear with Popular Culture Through Football
Rising disposable income growth set to fuel demand for versatile menswear
Men's outerwear set to maintain dominance with functional appeal
Sustainability and inclusivity redefine masculinity in menswear
Leading companies strengthen their presence through strategic moves
Strategic moves and product launches create new opportunities
Apparel specialists lead menswear distribution backed by an omnichannel presence
Digital channels drive growth with a focus on personalisation and convenience
Chart 23 Aramis Reinvents Menswear with AI-Powered Design and Smart Retail Strategy
No new retail concepts or collaborations expected for 2026
Sustainable practices drive innovation in menswear designs
Osklen and Reserva lead the way in sustainable menswear
Chart 24 Osklen Elevates Sustainable Menswear with ASAP Concept
Womenswear in Brazil
KEY DATA FINDINGS
Increase in employed female population benefits sales of womenswear
Chart 25 Key Trends 2025
Chart 26 Analyst Insight
Domestic players capitalise on regulatory shifts
Chart 27 C&A Surpasses Market Expectations in Womenswear Amid “Blusinhas Tax” Shift
Resale platforms drive circular fashion
Chart 28 Enjoei Expands Circular Fashion with Physical Stores
Outerwear leads sales with a focus on versatility and practicality
AI-driven personalisation and sustainability set to reshape the market
Resale and rental set to be a growing feature of the market
Technology and sustainability creating new business opportunities
Consolidation creates new fashion powerhouse
Chart 29 Renner Boosts Womenswear Sales with AI Omnichannel Strategy and RFID Integration
New opportunities arise from resale and rental services
Apparel and footwear specialists lead sales of womenswear
Digital channels drive growth in womenswear
No new retail brands or concepts emerge
Domestic players capitalise on market polarisation
AI-driven personalisation reshapes competitive landscape
Jeans in Brazil
KEY DATA FINDINGS
Sales of jeans benefit from premiumisation and a focus on sustainability
Chart 30 Key Trends 2025
Chart 31 Analyst Insight
Macroeconomic factors drive growth in jeans
Riachuelo's vertically integrated model drives denim sales
Chart 32 Riachuelo Leverages Scale and In-House Production to Expand Denim Line
AI and tech innovation enhances denim fit and sales
Chart 33 Santista Têxtil and MySize Launch AI-Powered Sizing Platform
Premium brands capitalise on sustainability and celebrity endorsements
Market polarisation set to remain a feature of the market
Technological innovation drives business growth and sustainability
Riachuelo leads the market through strategic innovations
Strategic opportunities emerge for businesses in the market
Omnichannel strategies drive sales growth in jeans
Retail e-commerce emerges as fastest growing distribution channel
Sustainability and technology set to shape future of jeans retail
Sustainable innovations drive premiumisation and growth
Chart 34 Damyller Expands Sustainable Jeans Line in 2025
Hosiery in Brazil
KEY DATA FINDINGS
Economic stability fuels demand for hosiery in 2025
Chart 35 Key Trends 2025
Chart 36 Analyst Insight
Lupo and Invictus drive growth through innovation and affordability
Non-sheer hosiery dominates sales thanks to its affordability and essential nature
Ai and tech-driven innovation boosts sales through personalisation
Chart 37 Lupo Drives Growth with Affordable Multipacks and AI Campaigns
Sales set to benefit from economic growth and more women in the workforce
Non-sheer hosiery set to benefit from its essential nature and affordability
Technological innovation and sustainability drive growth and consumer loyalty
Lupo and Hope maintain lead through innovation and affordability
Emerging players and private label gain share in mass segment
Omnichannel strategies prove fruitful but offline sales dominate
E-commerce gains traction with AI-driven personalisation
No emerging retail brands or concepts in 2026
Sustainability drives innovation with eco-friendly hosiery
Chart 38 Puket Expands “Meias do Bem” into a Year-Round Circular Hosiery Initiative
Innovation in materials and technology enhances hosiery
Chart 39 Invictus Launches Tech Sock with Compression, Quick-Dry, and Anti-Odour Tech
Business impact of innovation in hosiery products
Footwear in Brazil
KEY DATA FINDINGS
Sales rise thanks to economic stability and a growing focus on comfort and sustainability
Chart 40 Key Trends 2025
Chart 41 Analyst Insight
Premium brands thrive amidst market polarisation
Women's footwear dominates sales
Market polarisation drives value growth
Chart 42 Farm Expands into Footwear with Premium Lifestyle Positioning in Brazil
Sustainable initiatives and digitalisation set to drive future growth
Women's footwear set to maintain its dominance with a focus on comfort and style
Mergers and technological innovations shaping the future of footwear
Leading footwear brands maintain their stronghold in Brazil
Azzas 2154 emerges as a major player through merger
E-commerce emerges as a leading retail channel with strong growth in 2025
Retail e-commerce drives growth with a focus on convenience and flexibility
Omnichannel strategies key to maintaining brand loyalty
Comfort and sustainability drive innovation in footwear design
Chart 43 Brazilian Footwear Industry Reinforces its Focus on Tackling Climate Change
Chart 44 Herit Launches Limited-Edition Luxury Sneakers Focused on Comfort and Craftsmanship
Luxury brands capitalise on comfort and sustainability trends
Sportswear in Brazil
KEY DATA FINDINGS
Sales benefit from the growing focus on health and fitness and functional apparel
Chart 45 Key Trends 2025
Chart 46 Analyst Insight
Decathlon drives sales through wellness strategies
Chart 47 Decathlon Expands Functional and Affordable Sportswear Offering Amid Wellness Boom
Track & Field taps into growing trend towards running and yoga
Chart 48 Track & Field Expands Premium Sportswear Offering with Wellness-Driven Strategy
Market polarisation drives growth in premium and value segments
Investment in sustainability and technology will be key to growth as the economy picks up
Sports footwear will remain the largest category
Running set to drive growth and inform innovation
Nike and adidas maintain lead through innovation and omnichannel strategies
Emerging players and innovation drive market dynamics
Chart 49 SOL Sports Launches AI-Powered Customization Platform for Sportswear in Brazil
Omnichannel strategies drive sales in sportswear
Retail e-commerce gains ground thanks to its convenience and broad offer
Emerging trends and players in sportswear retail
Sol Sports leans into AI and tech innovation to offer sportswear customisation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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