Select Country Report
Rising incomes and circular fashion drive market resilience
The apparel and footwear market in Singapore demonstrated resilience in 2025, achieving retail value sales of SGD4.8 billion with 5% growth driven by rising disposable incomes and technological innovation. Sportswear was the best-performing category, recording 9% growth to reach SGD1.5 billion. The market is characterised by pronounced polarisation, with premium and value segments outpacing mid-tier offerings as consumers gravitate toward either affordable basics or authenticated pre-loved luxury garments through platforms such as Zalora. Circular fashion has taken centre stage, with resale and rental models reshaping consumer behaviour as cost-conscious and eco-aware shoppers extend product lifecycles, while brands integrate recycled fibers and transparent sourcing practices. The market is forecast to grow at a CAGR of 5% over the forecast period, reaching SGD6 billion by 2030.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Singapore?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Singapore
Rising incomes and circular fashion drive market resilience
Chart 1 Key Trends 2025
Rising incomes and AI innovation fuel market resilience
E-commerce and sustainability innovations fuel footwear growth
Circular fashion takes centre stage, driven by resale, rental, and sustainable practices
Chart 2 Zalora Expands Pre-Loved Fashion in 2025 With Second-hand Luxury Section
Sustainability becomes a core consumer expectation
Technology reshapes the market with AI and virtual try-ons
Polarisation seen as premium and value segments outpace the mid-market, driven by resale, luxury, and e-commerce trends
Uniqlo maintains leadership through affordability and versatile product offerings
Chart 3 Uniqlo Touchpoint Store at Velocity Offers Online-to-Offline Shopping Experience
Rock Daisy launches natural fibre workwear for professionals
Chart 4 Analyst Insight
Pop-ups and limited editions strengthen emerging brands competitive landscape
Specialty stores supported by immersive in-store experiences and omnichannel strategies
E-commerce growth driven by convenience, social media, and exclusive offerings
Zalora and Thryft capture eco-conscious consumers through authenticated resale
Chart 5 Zalora’s AI Chatbot Transforms Singapore E-Commerce with Personalised Support
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Singapore 2025
Chart 8 Key Insights on Consumers in Singapore 2025
Chart 9 Consumer Landscape in Singapore 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Singapore
KEY DATA FINDINGS
High household income fuels demand for premium children’s clothing
Chart 10 Key Trends 2025
Parents prioritise premium quality, driving resilient market growth
Occasion wear drives value growth in girls’ apparel
Resale platforms gain traction among eco-conscious consumers
Chart 11 Singapore’s Weekend Kids Expands Rental Offerings for Special Occasion Wear
Digital channels boost engagement for sustainable childrenswear brands
Chart 12 Analyst Insight
Top players sustain lead through consistent investment and product innovation
Homegrown labels gain traction through culturally relevant designs
Chart 13 Elly Store Positions Local Challenger Against Global Family Outfit Brands
Offline retailers dominate sales through strong mall presence
Parents adopt hybrid shopping models blending resale and rental
Chart 14 Nimbu Leads Singapore Circular Childrenswear Market With 2025 Return & Earn Programme
Emerging retail concepts blend experience with sustainable shopping
Apparel Accessories in Singapore
KEY DATA FINDINGS
Young consumers and tourism rebound fuel accessories growth
Chart 15 Key Trends 2025
Tourism recovery and rising disposable incomes drive steady growth
Rising incomes fuel premiumisation in functional belt design
Sustainability and material innovations redefine Singapore’s apparel accessories market
Chart 16 Kokoon Silks Promotes Waist-Tied and Asymmetrical Scarf Styles in Singapore
Belts retain leadership amid moderate growth and premiumisation trends
Local designs thrive with eco-friendly natural fibres
Tourism-led premium retail and e-commerce momentum drive accessories growth
Chart 17 Burberry Launches Basecamp Outpost at Changi Airport
Hermès strengthens leadership as brand concentration rises in Singapore’s accessories market
Studio Qiling emerges as a sustainability-led challenger amid stable competitive activity
Chart 18 Analyst Insight
E-commerce and resale platforms reshape apparel accessories distribution in Singapore
Experiential retail concepts like DORS revolutionising digital innovation
Menswear in Singapore
KEY DATA FINDINGS
Affordability and sustainability strategies strengthen brand competitiveness
Chart 19 Key Trends 2025
Market polarisation drives growth at market extremes
Quality and functionality drive growth in men’s outwear
AI tools seek to reduce returns and drive menswear loyalty
Chart 20 Skechers Launches “Luna” AI Retail Assistant at Punggol Store, Singapore
Affordability and versatility drive mass-market expansion
AI personalisation and virtual try-ons boost sales
Chart 21 Analyst Insight
Sustainability and innovations support menswear brands competitive advantage
Uniqlo’s touchpoint stores capture digitally-savvy menswear shoppers
Emerging brands and innovation drive market dynamics
Physical stores dominate menswear sales with omnichannel strategies on the rise
Specialist menswear stores lead with immersive, experience-led retail
Chart 22 Loro Piana Elevates Luxury Menswear in Singapore with Exclusive Resort Pop-Up
E-commerce reshaping menswear retail with personalisation, speed, and convenience
Challenger brands disrupt incumbents with sustainable customisation options
Womenswear in Singapore
KEY DATA FINDINGS
Sustainability and digital innovation drive market expansion
Chart 23 Key Trends 2025
Consumers demand variety, innovation and sustainable options
AI fitting technology reduces returns and boosts eco-friendly habits
Chart 24 Clothly AI Try-On Enhancing User Experience and Reducing Returns
Expansion of circular fashion platforms supports demand for resale items
Chart 25 Refash Collaborates with Leading Brands to Encourage Conscious Fashion
Ethical preferences reshape brand strategies and transparent sourcing models
Tech innovation boosts women’s swimwear volume and shopping experience
Strategic innovation helps leading brands maintain their share
Chart 26 Chanel Maintains Lead with Premium Offerings for Brand-loyal Consumers
Emerging local brands cater to evolving consumer fashion tastes
Chart 27 Analyst Insight
Strategic partnerships with major brands validate circular retail channels
Concept stores redefine retail through curated immersive shopping experiences
Engaging campaigns and flexibility drive online retail expansion
The Curve Cult champions inclusive sizing and sustainable materials
Jeans in Singapore
KEY DATA FINDINGS
Economy and premium segments capture polarised denim shoppers
Chart 28 Key Trends 2025
Jeans growth stabilises as sustainability and resale reshape consumer demand
Economy jeans lead denim demand, as value seeking and conscious consumption converge
Resale platforms and rental models reshape jeans purchasing behaviour
Chart 29 Thryft Supports Sustainable Consumption with Second-Hand Jeans
Sustainability and technology integration underpin the next phase of growth
Premium craftmanship and exclusivity drive premium denim value growth
Economy jeans remain the backbone of denim demand in volume
Local challengers capture through personalised made-to-measure denim alternatives
Chart 30 HST Bespoke Introduces Custom-Made Denim in Singapore
Sustainable and artisanal denim launches signal shift toward purpose-driven innovation
Chart 31 Analyst Insight
Tactile experiences and personalisation sustain offline retail preferences
Exclusive online offers and influencer campaigns accelerate e-commerce jeans growth
Hosiery in Singapore
KEY DATA FINDINGS
Sustainability and e-commerce fuelling growth
Chart 32 Key Trends 2025
Expressive design and digital access drive dynamic growth in Singapore’s hosiery market
Performance features and affordability sustain non-sheer hosiery demand
Chart 33 Kawata Launches Sport Toe Socks to Expand Wellness-focussed Offerings
Market polarisation drives innovation and culturally inspired hosiery designs
Chart 34 Urbanized.Co Launches Anti-Slip Grip Socks Tailored for Asian Fit & Active Lifestyles
E-Commerce expansion and functional demand to drive category growth
Gen Z consumers to drive demand for trend-forward and expressive designs
Leading brands maintain dominance through innovation and omnichannel presence
Product innovation and cultural collaborations replace consolidation as growth drivers
Chart 35 Talking Toes and Old Chang Kee Boost Their Visibility Through Nostalgic Collection
E-commerce leads sales as social commerce and convenience reshape purchasing
Specialist retailers drive offline hosiery sales through trust and in-store experience
Footwear in Singapore
KEY DATA FINDINGS
Market polarisation and discount events boost entry-level footwear sales
Chart 36 Key Trends 2025
Market polarisation boost budget and premium footwear segments
Chart 37 H&M Warehouse Sale Discounts Boosted Entry-level Footwear Sales in 2025
Women’s footwear leads through technology and tourism recovery
Challenger brands capture share through pop-ups and social engagement
Price-conscious consumers fuel budget and mid-range footwear growth
Polarisation and personalisation reshape footwear retail strategies
Circular models and ethical sourcing reshape apparel strategies
Challenger brands gain traction through innovative strategies
Chart 38 Sangacio Pop-up at The Coconut Club to Showcase Handcrafted Japanese Sneakers
Strategic acquisitions and innovations reshape competitive landscape
Immersive experiences and digital innovation reinforce physical retail appeal
Chart 39 Skechers Singapore Launches “Luna” AI Assistant for Personalised Shopping
On’s flagship concept blends retail with community engagement
E-commerce plays crucial role in footwear sales
Sportswear in Singapore
KEY DATA FINDINGS
Strong sportswear market growth driven by rising health awareness
Chart 40 Key Trends 2025
Stable household spending supports robust sportswear market growth
AI led tools drive engagement in Singapore retail stores
Chart 41 Skechers Singapore Launches “Luna” AI Assistant for Personalised Shopping
Inclusivity expands options for underserved consumer segments
Chart 42 GlOWco Expands Sportswear Line with Modest Performance Apparel
Health awareness drives steady growth in sportswear consumption
Popularity of running as a fitness activity boosts demand for high-performance sports shoes
Global giants maintain lead via extensive networks and brand recognition
Local players entering market with minimalist designs that appeals to range of consumers
Chart 43 Analyst Insight
Strength of offline sales reflects mall-centric shopping culture
E-commerce growth driven by convenience and competitive pricing
Lululemon concept store blends commerce with lifestyle services
Chart 44 Lululemon Concept Store Blends Retail with Lifestyle Services
ZODA enters market with smart apparel featuring personalised workouts
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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