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Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated
Apparel and footwear in the US experienced modest growth in 2025, with a marginal retail volume increase, and 1% retail current value growth. This subdued performance was driven by a combination of factors, including ongoing tariff changes and shifting consumer preferences. The rise of the resale and rental trends, driven by consumers seeking affordability and sustainability, also hampered growth in primary sales. Apparel and footwear is characterised by a high level of fragmentation, with a mix of global players, domestic brands, and online platforms competing for share. Stronger retail volume and current value growth rates are expected in the forecast period. Brands that can offer affordable, high-quality products and adopt sustainable practices are well-positioned to succeed.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in USA?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in the US
Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated
Chart 1 Key Trends 2025
Growth continues, although this is minimal due to economic and tariff challenges
Resale and rental trend reshapes consumer behaviour
Chart 2 ThredUp Launches First-Ever Digital Vintage Pop-Up to Expand Sustainable Fashion
Tariff volatility prompts response from manufacturers
Chart 3 adidas and Puma Race Ahead in Running Shoes Amid Tariff Uncertainty
AI set to drive innovation and higher growth in apparel and footwear in the US
Resale and rental trend expected to reshape US consumer behaviour
Sustainability and social media will impact future growth
Chart 4 Analyst Insight
Top brands maintain their lead due to brand recognition, adaptation, and distribution
Market polarisation sees luxury resilience alongside the quest for value
Chart 5 Uniqlo Accelerates US Expansion with Affordable, Functional Fashion
Mergers and acquisitions reshape the competitive landscape
Offline retail remains dominant, with consumers valuing tactile experiences
E-commerce maintains a significant presence with AI-driven growth
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in the US 2025
Chart 8 Key Insights on Consumers in the US 2025
Chart 9 Consumer Landscape in the US 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in the US
KEY DATA FINDINGS
Resilience despite economic uncertainties, with parents looking for affordability
Chart 10 Key Trends 2025
Economic uncertainty and tariffs constrain the value growth rate
Resale and rental gains traction, hampering growth in primary sales
Chart 11 Babylist Tackles Rising Costs with “Open to Second-hand” Option
Market polarisation drives trading down for many, and new product launches
Chart 12 Walmart Launches Weekend Academy to Target Tween Fashion Market
Baby and toddler wear will have to contend with the falling birth rate
Sustainability, affordability, and collaborations will play important roles in decision-making
Inclusivity and adaptability expected to become essential in childrenswear
Chart 13 Analyst Insight
Mass-market players lead childrenswear with strategic pricing
Chart 14 Abercrombie Kids Expands its US Reach Through Key Wholesale Partnerships
Emerging brands adapt to US consumer preferences with localisation
Offline retail maintains its lead, with hypermarkets and supermarkets offering value
Retail e-commerce remains important, with omnichannel retailing becoming essential
Apparel Accessories in the US
KEY DATA FINDINGS
Apparel accessories declines in 2025 amid tariffs, but hats/caps defies this trend
Chart 15 Key Trends 2025
Tariffs and supply chain uncertainty dampen sales growth
Shein localises operations to mitigate tariff risks
Chart 16 Shein’s Localisation Strategy Amid Tariff Pressures
LVMH strengthens its local presence amid market shifts
Chart 17 LVMH Strengthens Local Presence to Navigate US Market Shifts
Outdoor enthusiasts will drive demand for functional accessories
Greater influence from social media expected in the forecast period
Chart 18 Analyst Insight
Luxury brands to use circular fashion models
Fragmentation accelerated by tariffs
Players aim to offer luxury-quality goods at accessible prices to meet changing needs
Chart 19 Quince Doubles Down on Value with $200M Funding Boost
Offline retail dominates apparel accessories as consumers look and try before they buy
Retail e-commerce has gained share in apparel accessories in the US
Menswear in the US
KEY DATA FINDINGS
Economic uncertainty and rising living costs lead to cautious consumption
Chart 20 Key Trends 2025
Growth is limited due to consumer caution in an uncertain economic environment
Brands have to navigate the volatility caused by tariffs
Chart 21 Ralph Lauren Navigates Tariffs with Agile Global Supply Chain
Market polarisation reshapes the menswear landscape
Chart 22 Hollister Reinforces Its Role as Abercrombie’s Budget-Friendly Brand
Men's outerwear set to remain dominant, with consumers looking for value-driven products
Use of AI in design, marketing, and shopping experiences to shape future sales
Clothing as a form of self-expression, and the rise of inclusive branding
Chart 23 Analyst Insight
Walmart and Nike maintain their lead, but the competition rises
Primark's ambitious US expansion capitalises on shifting consumer habits
Chart 24 Primark Pushes Ahead with US Expansion Despite Tariff Uncertainty
Strategic mergers and expansions, with further opportunities for growth
Offline retail maintains its dominance as consumers value experiences and engagement
Retail e-commerce is also a vital channel, with omnichannel retail likely to become essential
Womenswear in the US
KEY DATA FINDINGS
Womenswear brands eye affordability and sustainability to overcome 2025 challenges
Chart 25 Key Trends 2025
Tariffs and supply chain disruptions slow growth
Resale platforms drive growth for second-hand womenswear, challenging primary sales
Chart 26 ThredUp and The RealReal Report Record Resale Growth in 2025
H&M maintains competitive pricing amid tariff uncertainty
Chart 27 H&M Seeks to Attract US Shoppers as Fast Fashion Rivals Raise Prices Amid Tariffs
AI innovation expected to contribute to growth in womenswear in the future
Women's outerwear will continue to account for the highest sales
Womenswear anticipated to be impacted by eco-consciousness and social media
Chart 28 Analyst Insight
High fragmentation, with budget-friendly brands gaining traction
Market polarisation drives value focus, propelling growth for brands like Mango
Chart 29 Mango Strengthens US Presence with Strategic Store Expansion in 2025
SKIMS capitalises on body positivity, comfort, and direct-to-consumer engagement
Authentic Brands Group expands its US fashion portfolio through acquisitions
Offline retail leads and grows, but department stores faces challenges
Retail e-commerce remains crucial, with omnichannel retailing the way forward
Jeans in the US
KEY DATA FINDINGS
Jeans navigates challenges in 2025, but is set for future growth
Chart 30 Key Trends 2025
A difficult year for jeans due to economic uncertainty, with economy jeans performing best
Kontoor Brands diversifies with strategic acquisition due to tariffs and challenges in jeans
Chart 31 Kontoor Brands Expands Beyond Denim with Helly Hansen Acquisition
Sustainability and inclusivity remain key priorities for brands
Chart 32 Gap’s “Better in Denim” Campaign Wins Generation Z with Y2K Nostalgia and Global Girl Group
Brands set to drive growth through regaining relevance and addressing different needs
The continued increasing importance of sustainability and inclusivity
Chart 33 Analyst Insight
AI-driven innovation to shape the future of jeans
Levi's maintains its lead through strategic moves
Chart 34 Levi’s Tackles Tariffs with Strategic Pricing and Supply Chain Shifts
Mergers and acquisitions reshape the competitive landscape
Offline retail remains dominant despite e-commerce growth
Omnichannel retail is becoming essential to meet evolving expectations
Hosiery in the US
KEY DATA FINDINGS
Hosiery faces headwinds, but non-sheer hosiery sees solid growth
Chart 35 Key Trends 2025
Non-sheer hosiery sees value growth despite economic headwinds
Gildan's acquisition reshapes hosiery supply chains amid tariffs
Chart 36 Gildan’s Acquisition of HanesBrands Set to Reshape Apparel Supply Chains Amid Tariffs
Sustainability drives innovation in hosiery
Chart 37 Walmart Launches Circular Socks to Tackle Textile Waste
Higher growth as incomes rise and the casualisation trend continues
Fashion and social media to drive demand for hosiery as a statement
Chart 38 Analyst Insight
Sustainability will play an ever-more important role
Hosiery has a highly fragmented competitive landscape
Brands emerge to challenge incumbent players
Chart 39 Splendid Expands Into Non-Sheer Hosiery with Majesty Brands Partnership
Offline retail maintains its lead as products are purchased on impulse in stores
Growth potential for e-commerce as third-party sellers on digital platforms gain popularity
Footwear in the US
KEY DATA FINDINGS
Tariff uncertainties and supply chain issues contribute to decline, but the forecast is brighter
Chart 40 Key Trends 2025
Tariffs and supply chain uncertainty impact growth
Chart 41 Footwear Giants Push Back on Tariffs as Nike and adidas Warn of Rising Prices
Women's footwear dominates, but men's footwear shows more resilience
Zellerfeld drives innovation with 3D-printed customisation
Chart 42 Zellerfeld Sparks a Footwear Revolution with 3D-Printed Innovation
Footwear poised for recovery, driven by athleisure trend and rising disposable incomes
Athleisure trend will be crucial, while more players will focus on sustainability and inclusivity
Technological innovation will be important in a competitive landscape
Chart 43 Analyst Insight
Leading brands maintain strength by adapting to consumer preferences
Emerging brands disrupt the competitive landscape in footwear, challenging incumbents
Chart 44 Salomon Expands US Retail Footprint with New Chicago Store in Bucktown
Skechers acquisition by 3G capital reshapes the competitive landscape
Offline retail maintains its lead, with sports goods stores performing well
Retail e-commerce maintains a significant presence despite a slight share decline
Sportswear in the US
KEY DATA FINDINGS
Athleisure fuels sportswear expansion amidst evolving consumer demand
Chart 45 Key Trends 2025
Athleisure trend drives growth despite challenges
Tariffs and supply chain challenges shape sportswear
Chart 46 adidas Responds to Tariff Pressure with Strategic Pricing and Supply Chain Adjustment
Nike and SKIMS collaboration redefines sportswear
Chart 47 Nike and SKIMS Collaboration Aims for Cultural Relevance Amid Strategic Challenges
Brands expected to drive growth through styles that are suitable for various activities
Women's sportswear emerges as a key growth opportunity
Sustainability, technology, and diverse sports expected to redefine sportswear
Chart 48 Analyst Insight
Nike maintains its lead, but smaller brands challenge its share
Chart 49 Vuori’s Strategic Rise in Athleisure in the US
Dick’s Sporting Goods and Foot Locker merger set to reshape the retail landscape
Offline retail maintains its dominance due to experiences and openings
Retail e-commerce maintains a high share, with omnichannel retail set to be more important
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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