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Israel's apparel and footwear market grows as consumers shop locally and online
Apparel and footwear in Israel remained resilient in 2025, with retail value sales rising by 4% and volume increasing by 2%, supported by a shift towards local shopping amid travel disruptions and the security situation. Growth also reflected relatively stable income conditions, with an average gross income of ILS230,359, although consumer sentiment remained cautious, with a consumer confidence index of -1.4. Brands strengthened their local presence and fulfilment capabilities, as illustrated by Adidas Israel's strong performance in 2025, particularly in men's and children's footwear.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Israel?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Israel?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Israel
Israel's apparel and footwear market grows as consumers shop locally and online
Chart 1 Key Trends 2025
Chart 2 Analyst Insight
Local shopping boosts sales amid global uncertainties
Apparel remains largest component of overall sales
Adidas capitalises on local logistics advantage
Chart 3 Domestic Travel Spurs Apparel and Footwear Sales as Fewer Israelis Shop Abroad
Zara to lead premiumisation trend with luxury collaborations
Local brands and retailers will adapt to changing consumer needs
Sustainability and technology to drive innovation in retail
Adidas maintains lead in Israel's apparel and footwear market
Local brands and retailers adapt to changing consumer needs
Offline retail leads with strong physical store presence
E-commerce grows rapidly with omnichannel retail strategies
Omnichannel retailing drives customer engagement and loyalty
Tariffs and supply chain disruption favour locally agile players
Market polarisation drives demand for diverse product offerings
Chart 4 Real GDP Growth and Inflation 2020-2030
Chart 5 PEST Analysis in Israel 2025
Chart 6 Key Insights on Consumers in Israel 2025
Chart 7 Consumer Landscape in Israel 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Israel
KEY DATA FINDINGS
Domestic shopping and cost pressures shape childrenswear demand
Chart 8 Key Trends 2025
Chart 9 Analyst Insight
Local retailers benefit from decline in outbound tourism
Baby and toddler wear drives sales with essential purchases
Economic pressure drives polarised spending on childrenswear
Chart 10 Logistics Challenges Limit Product Variety
Parents to prioritise affordability and durability in childrenswear purchases
Baby and toddler wear to remain largest subcategory in childrenswear
Main trends that will shape childrenswear future and business impact
Leading brands consolidate position with stable market share
No significant mergers or new product launches expected
Offline retail dominates childrenswear sales with strong brand presence
Online retail shows steady growth among tech-savvy parents
Apparel Accessories in Israel
KEY DATA FINDINGS
Supply disruption and cautious travel shape demand for accessories
Chart 11 Key Trends 2025
Chart 12 Analyst Insight
Consumers prioritise quality and self-expression despite economic uncertainty
Tariffs and supply chain issues drive sales adjustments
Tourism uncertainty limits impulse spending on accessories
Chart 13 Market Polarisation Impacts Shares
Practical and versatile products gain traction among israeli consumers
Climate change and economic uncertainty drive product innovation
Dual-channel strategies to dominate retail landscape
Local brands lead with robust distribution and pricing
No significant mergers or new product launches
Specialist clothing and accessory chains lead retail sales
E-commerce growth slows due to logistical challenges
Dual-channel strategies to dominate retail landscape
Menswear in Israel
KEY DATA FINDINGS
Market polarisation deepens as local shopping replaces overseas spend
Chart 14 Key Trends 2025
Chart 15 Analyst Insight
Local retailers capitalise on travel disruptions and economic pressures
Premium and budget-friendly options drive sales
Tariffs and supply chain disruptions impact retail value
Local retailers set to thrive as consumers prioritise affordability and comfort
Comfort and affordability to drive demand for performance-oriented menswear
Tariffs and supply chain disruptions likely to impact retail value and volume growth
Castro and Adidas lead with strong brand presence
Chart 16 Leader Castro Benefits From Ongoing Innovation
Local retailers thrive amid economic pressures
Offline retail retains dominance through strong brand presence
E-commerce grows modestly, driven by convenience and discounts
No new retail brands or concepts anticipated to emerge in 2026
Womenswear in Israel
KEY DATA FINDINGS
Market polarisation and sustainability reshape womenswear demand
Chart 17 Key Trends 2025
Chart 18 Analyst Insight
Rising costs and geopolitical instability impact sales
Women's outerwear dominates sales, swimwear shows dynamic growth
Tariffs and supply chain issues moderate value sales growth
Affordability and versatility shape future womenswear demand
Outerwear to remain core, while swimwear will capture discretionary spend
Sustainability and technology to increasingly influence brand positioning
Leading players retain advantage through local relevance
Chart 19 Fox Wizel Benefits From Brand Familiarity and Attractive Pricing
Limited structural change expected
Physical retail remains central to womenswear purchasing
E-commerce plays a complementary role
Stable retail landscape ahead
Jeans in Israel
KEY DATA FINDINGS
Market polarisation and local sourcing reshape jeans demand
Chart 20 Key Trends 2025
Chart 21 Analyst Insight
Local retailers benefit from reduced international travel
Standard jeans dominate sales amid market polarisation
Tariffs and supply chain disruptions limit assortment renewal
Chart 22 Affordable Alternatives Fuel the Shift in Consumer Preference
Chart 23 Shoppers Turned to Local Alternatives Despite Prices Going Upward
Affordability and perceived value to shape future demand
Standard jeans to retain broad appeal amid polarised spending
Sustainability and local sourcing to influence brand choice
Leading players maintain positions in stable market
Limited structural change expected
Physical retail remains central to jeans purchasing
E-commerce supports, but does not replace, store-based sales
Retail landscape remains stable
Hosiery in Israel
KEY DATA FINDINGS
Value-led demand strengthens as travel disruption weighs on sheer hosiery
Chart 24 Key Trends 2025
Chart 25 Analyst Insight
Local production and value offerings drive sales
Non-sheer hosiery dominates sales due to everyday demand
Tariffs and supply chain challenges reshape competitive landscape
Chart 26 Delta Balances Value and Performance in Hosiery Offering
Local brands and non-sheer hosiery drive sales growth
Non-sheer hosiery maintains dominance, sheer hosiery grows steadily
Value for money and local brands shape future trends
Delta Galil maintains lead through value and availability
Local production and value offerings drive market stability
Offline retail dominance continues with specialist stores
Retail e-commerce remains resilient despite offline dominance
No new retail brands or concepts emerged in 2026
Footwear in Israel
KEY DATA FINDINGS
Premium and technical footwear sustain value growth despite economic pressure
Chart 27 Key Trends 2025
Chart 28 Analyst Insight
Premium brands reinforce value sales through local availability
Reduced outbound travel redirects spending to domestic footwear
Adidas expands offline reach to defend share
Chart 29 Adidas Israel Expands Offline Reach and Campaigns to Overcome Supply Issues
Premiumisation and technical demand to underpin forecast growth
Sustainability and local shopping to gain strategic importance
VAT-free retail presents pricing opportunity
Adidas consolidates leadership through availability and performance credibility
Offline retail remains dominant as consumers prioritise fit and immediacy
Experiential retail and omnichannel integration shape future strategy
Market polarisation and supply constraints shape product strategy
Performance, comfort and durability drive future demand
Sportswear in Israel
KEY DATA FINDINGS
Community-driven performancewear sustains growth despite disruption
Chart 30 Key Trends 2025
Chart 31 Analyst Insight
Chart 32 Global Sportswear Brands Struggle With Tariffs and Logistics Disruptions
Chart 33 Growth of both affordable and niche sportswear highlights market polarisation
Consumers to drive growth through performance, identity and versatility
Sports and non-sports apparel to remain the core growth engine
Tariffs and digitalisation will shape future market dynamics
Global brands lead while smaller players expand selectively
Stable structure creates space for targeted growth
Offline retail remains central as omnichannel behaviour deepens
Adidas Israel strengthens engagement through experiential retail
E-commerce expands reach without replacing stores
Local operations and community relevance shape product strategy
Value segmentation intensifies alongside local preference
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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