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Apparel and footwear remains a robust industry
In 2025, apparel and footwear in Hong Kong, China experienced a 2% decline in retail current value sales to reach HKD52,385 million. This downturn was underpinned by economic factors and shifts in consumer behaviour. However, the industry is considered essential, with robust interest and demand. Moreover, as economic conditions and inbound tourism flows improve, the market is expected to grow by a 2% retail current value CAGR over the forecast period to reach HKD58,475 million by 2030. Experiential retail strategies and an increasing demand for comfortable and versatile clothing and specialised, technical performance footwear are among sales and growth drivers. However, the industry is characterised by deepening polarisation, with consumers split between value-driven and premium-facing purchases. Crucially, experiential retail has become non-negotiable in the industry, with brands leveraging physical flagships for immersive experiences, while e-commerce captures habitual and discount-driven buyers.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Hong Kong, China?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Hong Kong, China
Apparel and footwear remains a robust industry
Chart 1 Key Trends 2025
Chart 2 Analyst Insight
Sportswear benefits from tourist spending and growing participation in sports and outdoor activities
Polarisation runs through the industry
Major players lean into the key experiential retail trend
Chart 3 Nike Launches Experiential Flagship Nike Style on Canton Road in 2025
Chart 4 Uniqlo Introduces New Store Concept
Experiential retail and lifestyle concepts set to drive engagement and sales
Tourism is a category shaper and growth tool
Sustainability is a baseline expectation
The top players continue to invest in their businesses
The competitive landscape is characterised by fragmentation, polarisation and dynamism
Retail offline dominates apparel and footwear sales through the personal touch, trust and experiential outlets
Retail e-commerce is driven by convenience and digital engagement
Regional brands capitalise on polarisation and fragmentation to offer affordable, design-conscious products
Chart 5 Chinese Brand Urban Revivo Enters Harbour City in 2025
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Hong Kong, China 2025
Chart 8 Key Insights on Consumers in Hong Kong, China 2025
Chart 9 Consumer Landscape in Hong Kong, China 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Hong Kong, China
KEY DATA FINDINGS
Childrenswear remains a priority for parents despite macroeconomic pressures
Chart 10 Key Trends 2025
Chart 11 Analyst Insight
Luxury and value segments drive the category
Adult fashion influences childrenswear
Market polarisation intensifies with new luxury entrant
Chart 12 Singaporean Luxury Childrenswear Brand KIDS21 Opens New Store in K11 MUSEA in 2025
Parents prioritise convenience and sustainability in childrenswear
Rise of second-hand childrenswear stores
Gender-neutral fashion gains traction
Balabala's aggressive expansion disrupts the competitive landscape
Chart 13 Balabala Launches "One-day Store Assistant" Event in 2025
Opportunities emerge for businesses in a fragmented arena
Hybrid retail model gains traction among parents
E-commerce shows dynamism through convenience and niche products
Sustainable materials become critical competitive differentiator
Chart 14 Local Player mimi mono Activates T-shirt Design Contest in 2025
Innovative products drive business growth in a polarised category
Apparel Accessories in Hong Kong, China
KEY DATA FINDINGS
Apparel accessories remain attractive due to strong tourist consumption
Chart 15 Key Trends 2025
Chart 16 Analyst Insight
Tourist spending drives growth despite market polarisation
Scarves, hats/caps and belts enjoy wide consumer popularity
Strategic collaborations drive brand visibility and sales
Chart 17 Sport b. Collaborates with NEW ERA in 2025
Chart 18 HUMAN MADE Collaborates with Shake Shack in 2025
International brands and niche labels to drive market fragmentation
Scarves to continue to drive the market
Strategic collaborations and experiential pop-ups to continue to gain prominence
Luxury and mass-market players drive fragmentation
No significant mergers or acquisitions in the short term
Retail offline leads distribution but an omnichannel presence grows in importance in tourist areas
Experiential formats gain prominence among local shoppers and tourists
Retail e-commerce penetration continues to grow
Strategic collaborations drive innovation and sales growth
Travel and tourism fuels the demand for luxury accessories
Chart 19 South Korean Brand Emis Opens Store in Causeway Bay in 2025
Market polarisation and competition drive innovation
Menswear in Hong Kong, China
KEY DATA FINDINGS
Menswear creates retail value sales opportunities amidst market polarisation
Chart 20 Key Trends 2025
Chart 21 Analyst Insight
Tourism contributes significantly to high-end demand
Men's underwear benefits from rising interest in comfort and practicality
Market polarisation defines consumer spending patterns and leads to lifestyle initiatives
Chart 22 Uniqlo Launches Uniqlo Coffee in Taikoo Place in 2025
Outdoor brands lead growth with multifunctional outerwear
Menswear embraces sustainability and inclusivity
Polarisation and lifestyle trends to remain key shapers of menswear
Niche local brands gain traction amid market polarisation
Local brands leverage pop-up strategies to counter global giants
Chart 23 Local Menswear Brand Determinant Pop-up in 2025
Physical stores and e-commerce drive sales with an omnichannel approach
to the fore
Lululemon educates male consumers on products
Chart 24 Lululemon Educates on Product Functionality 2025
Womenswear in Hong Kong, China
KEY DATA FINDINGS
Macroeconomic pressures and divergences in spending patterns constrain the retail value sales performance
Chart 25 Key Trends 2025
Chart 26 Analyst Insight
Market polarisation shapes demand trends
Women's outerwear dominates womenswear
Chart 27 Japan's 2nd Street Opens First Store in Hong Kong, China in 2025
Lululemon’s new resale initiative fits with key sustainability and affordability trends
Chart 28 Lululemon Launches Like New Initiative in Hong Kong, China in 2025
Brand owners to foster loyalty through community building and sustainability
Women's outerwear to remain the largest category with steady growth in demand
Sustainable fashion to drive growth and innovation
New entrants intensify competition with diverse offerings
Chart 29 Chinese Label Urban Revivo’s First Store in Harbour City in 2025
Digital-native brands innovate with tactile experiences
Omnichannel retailing redefines womenswear shopping experience
Retail e-commerce grows through the custom of value-seeking consumers
Experiential retail fosters channel strategies
Jeans in Hong Kong, China
KEY DATA FINDINGS
There is a market for both economy and high-end jeans
Chart 30 Key Trends 2025
Chart 31 Analyst Insight
Market polarisation and sustainability are key trends in jeans
Economy jeans dominate although there is a shift to higher-end items
Premium jeans see retail value growth despite volume decline
Consumers prioritise affordability
Super premium jeans to drive absolute retail value sales growth
Sustainability focus to win over consumers
Uniqlo uses strategic collaborations to gain an edge in a highly fragmented landscape
Chart 32 Uniqlo x JW Anderson Collaboration in 2025
Experiential retail to enhance brand engagement amidst slow tourism recovery
Chart 33 Levi's x Sacai Tailor Shop Experience in Landmark in 2025
Chart 34 Fabrica X Sustainability Summer Workshops in 2025
Physical stores remain crucial for jeans sales
Experiential retail drives growth in premium jeans
Retail e-commerce plays a supporting role
Hosiery in Hong Kong, China
KEY DATA FINDINGS
Hosiery nets demand as fashion and basic necessity items
Chart 35 Key Trends 2025
Chart 36 Analyst Insight
Hosiery sees a shift towards premium design and functional products
Non-sheer hosiery dominates retail volume and value sales as daily need items
Market polarisation creates retail value sales opportunities
Chart 37 Japanese Player Fukuske Launches First Overseas Pop-up in Hong Kong, China in 2025
Growing interest in sports and fitness to boost non-sheer hosiery
E-commerce to develop and grow in hosiery
Sustainability and design innovation to drive growth opportunities
Uniqlo and sportswear brands to lead hosiery sales through functionality
Niche players to gain momentum, but giants are set to maintain market grip
Retail offline tops hosiery sales through impulse buying, tourists and convenience
E-commerce grows as a complementary channel for hosiery
Niche players innovate to capture local consumers and tourists
Chart 38 Local Specialist Pair Pair Full Launches Local Designs
3Coins and Fukuske drive innovation with unique offerings
Chart 39 3COINS Enters Hong Kong, China in 2025 Offering Water-resistant Socks
Footwear in Hong Kong, China
KEY DATA FINDINGS
Changes in strategy to offset obstacles to tourist consumption
Chart 40 Key Trends 2025
Chart 41 Analyst Insight
Hyper-polarisation and tourist consumption impact footwear sales
Women's footwear leads the way but men’s footwear reduces the gap
Experiential retail and charmification pique consumers’ interest
Chart 42 Salomon City Run Gains Popularity with Locals
Chart 43 Rockfish Weatherwear Opens First Store in K11 MUSEA
Key 2025 trends to prove robust in the forecast period
Sports footwear to drive growth through specialisation and personalisation
Charmification to continue to spur innovation
Chart 44 Catalog Launches Gothic Collection in Catmisation Lab
Nike leads through strong brand equity and flexible strategies
New entrants increase the fragmentation of the competitive landscape
Physical stores remain crucial for precise fitting and comfort assessment
Omnichannel approach is becoming increasingly necessary
Sportswear in Hong Kong, China
KEY DATA FINDINGS
Sportswear shows resilience in appealing to local and tourist consumption trends
Chart 45 Key Trends 2025
Chart 46 Analyst Insight
Tourist spending and local demand drive a polarised market
Sports apparel registers the fastest growth amidst market polarisation
Nike style concept store fuels experiential retail trend
Chart 47 Nike Style Opens in Canton Road in 2025
Experiential retail to develop and grow through immersive store experiences
Lifestyle positioning to spur new product development
Community-based marketing to foster brand loyalty among younger consumers
Nike and adidas lead while local brands gain traction and market polarisation exerts an influence on the landscape
Chart 48 Uniqlo Top Athlete x Sport Utility Wear Campaign in 2025
Local brands and new entrants drive market dynamics
Chart 49 Local Brand Diversifies: Too Chill for Yoga Rebrands as Chilloha in 2025
Retail offline remains dominant but hybrid and omnichannel retailing gains importance
E-commerce poses competition to physical retail through efficiency, convenience and value-driven demand
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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-
- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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