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Economic factors drive growth in 2025, while sustainability shapes sales
Apparel and footwear in the Czech Republic experienced growth in 2025, driven by stabilising inflation and increasing consumer spending on non-essential items. In 2025, the industry saw positive retail current value growth across all channels, with footwear and sportswear recording the most dynamic growth. Apparel and footwear is characterised by a highly fragmented competitive landscape, with global players, domestic brands, and online players competing for share. Sustainability and inclusivity are key trends shaping sales, although competition is seen for the primary market as consumers increasingly turn to pre-owned products. Growth is expected to continue in the forecast period, and to succeed, brands will have to adapt to the shift towards e-commerce, focus on sustainability and affordability, and cater to the diverse needs of price-sensitive and high-end consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Czech Republic?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in the Czech Republic
Economic factors drive growth in 2025, while sustainability shapes sales
Chart 1 Key Trends 2025
Positive retail results and growing market polarisation
Chart 2 Strong Promotional Events Drive Retail Value Sales
Apparel dominates sales, driven by consumer preference and the wider range of products
Sustainability and resale trends shape consumer behaviour
Chart 3 Sustainability Trend Offers Opportunities and Challenges
Resale and rental trend limits growth of primary sales
Chart 4 Resale and Rental Limits the Growth of Apparel and Footwear
Apparel will remain dominant, but sportswear expected to gain traction
AI to revolutionise apparel and footwear, offering enhanced experiences and efficiency
Regulatory changes, affordability and sustainability to shape the future
LPP and Pepco maintain their lead despite new entrants
New entrants underscore the resilience and appeal of apparel and footwear
Emerging trends and opportunities in a changing landscape
Chart 5 Analyst Insight
Bricks-and-mortar stores remain irreplaceable for many Czech consumers
Retail e-commerce drives growth, with a rising share of online sales
Partnerships to impact the distribution landscape in apparel and footwear
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in the Czech Republic 2025
Chart 8 Key Insights on Consumers in the Czech Republic 2025
Chart 9 Consumer Landscape in the Czech Republic 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in the Czech Republic
KEY DATA FINDINGS
Childrenswear shows resilience, driven by income growth, despite competition from resale
Chart 10 Key Trends 2025
Practicality and price drive growth for childrenswear despite challenges
Chart 11 Lower Birth Rate Limits Growth for Childrenswear
Resale and rental platforms gain popularity among price-conscious consumers
Chart 12 Growth in Popularity of Second-Hand and Resale Platforms in the Czech Republic
Sustainability awareness grows, but price remains a key factor
Chart 13 Sustainable Childrenswear Maintains Traction, but Consumers Are Driven by Price
Most parents will prioritise practicality and affordability in children's clothing
Girls’ apparel expected to continue to lead childrenswear
Private label to drive innovation with fashion and sustainable practices
Pepco, Tesco and LPP lead childrenswear with affordable and practical options
Opportunities will arise from sustainability and private label innovation
Chart 14 Analyst Insight
Pepco and retail e-commerce drive sales of childrenswear with affordability
Apparel Accessories in the Czech Republic
KEY DATA FINDINGS
Apparel accessories sees growth in 2025, driven by affordable fashion online platforms
Chart 15 Key Trends 2025
Rising incomes drive growth, especially for scarves, although price sensitivity remains
Market polarisation drives value growth
Chart 16 Chinese Fashion Platforms Put Pressure on the Average Unit Price
Luxury resellers gain popularity among fashion-conscious consumers
Chart 17 Luxury and Premium Brand Resellers Are Gaining Popularity
Sustainable brands drive innovation with eco-friendly products
Chart 18 Slow Fashion Generates More Interest but Remains a Niche within Apparel Accessories
Fast fashion platforms and economic factors to reshape the dynamics
Scarves set to drive growth due to fashion and warmth
Affordability likely to shape business strategies
Chart 19 Analyst Insight
Fragmentation in apparel accessories along with the rise of ultra-fast fashion players
Apparel and footwear specialists leads offline sales, but retail e-commerce sees growth
An omnichannel presence will become even more important moving forward
Menswear in the Czech Republic
KEY DATA FINDINGS
Menswear sees steady growth, fuelled by shifting consumer desires and sustainable brands
Chart 20 Key Trends 2025
Stable value growth and low volume growth, with purchases extending beyond essentials
Chart 21 Shift from Necessities to Desires is Supported by AI-Powered Tools
Men's outerwear dominates sales, but consumer preferences change
Sustainability is increasingly important in the purchasing decision
Chart 22 Sustainable and Timeless Pieces Win Across Generations
Market polarisation leads to growth in the economy and premium segments
Chart 23 Promotional Events and Deals Appeal to Czech Consumers
Sustainable brands and e-commerce to drive growth in menswear
Men's outerwear expected to remain the largest category and see continued growth
Athleisure apparel to drive growth as men look for comfort and functionality
Despite high fragmentation, LPP and H&M maintain their leading positions
Private label lines are notable in menswear
Chart 24 Analyst Insight
Opportunities through sustainability and e-commerce
Traditional retail channels maintain dominance despite e-commerce growth
Womenswear in the Czech Republic
KEY DATA FINDINGS
Modest growth as sustainable and premium products see growth despite competition
Chart 25 Key Trends 2025
Stable growth for womenswear, but resale and rental prevent a faster increase
Chart 26 Resale and Rental Prevents Faster Growth for Womenswear
Retailers adapt to consumer needs across price points as polarisation is seen
Chart 27 Retailers and Brands Adapt to Consumer Needs Across Different Price Points
Women's outerwear drives sales of womenswear in the Czech Republic
Rising demand expected for womenswear despite competition from resale and rental
Women's outerwear anticipated to remain dominant, with activewear leading growth
Trendyol and local e-shops to shape the future of womenswear by personalising shopping
LPP and H&M lead womenswear with strong brand portfolios
Chart 28 Analyst Insight
Sustainable choices from Snuggs help drive the menstrual underwear boom
Chart 29 Snuggs Menstrual Underwear Expands and Increases Awareness
New entrants and e-commerce growth present opportunities for companies in womenswear
Retail e-commerce strengthens its position alongside traditional offline retail
Jeans in the Czech Republic
KEY DATA FINDINGS
Jeans maintains value growth due to sustainability and customisation, despite challenges
Chart 30 Key Trends 2025
Sustainable production practices gain traction even among budget-friendly brands
Chart 31 Production is Shifting Towards More Sustainable Practices
Market polarisation squeezes standard jeans brands
Chart 32 Promotional Events Remain Hugely Popular
Resale platforms limit growth opportunities for the primary market
Chart 33 Growing Popularity of Second-Hand Platforms Limits the Growth Of Jeans
Sustainable production practices and customisation to drive future growth
Economy jeans will continue to account for the highest sales
Second-hand trend to pose a challenge to new jeans, while customisation will be important
Chart 34 Analyst Insight
LPP and H&M maintain their lead through a range of price points and sustainable offerings
New product launches drive innovation, with opportunities for further growth
Omnichannel retailing drives sales of jeans through multiple channels
Hosiery in the Czech Republic
KEY DATA FINDINGS
Rising demand for affordable but good quality products, especially via e-commerce
Chart 35 Key Trends 2025
Consumers prioritise affordability and quality in hosiery
Market polarisation shapes sales of hosiery in the Czech Republic
Chart 36 Affordability and a High Level of Cotton Are Important in Hosiery
Innovative materials ensure comfort in sports socks
Chart 37 Sports Socks Sees Materials Innovation and Drives Growth
Sustainability trend impacts non-sheer hosiery
Chart 38 Natural Fibres Are Becoming More Common in Non-Sheer Hosiery
Non-sheer hosiery to maintains dominance and sees stable growth
Growing demand for specialised and performance-oriented products
Chart 39 Analyst Insight
Budget brands and private label dominate sales of hosiery
Lack of significant mergers and acquisitions and new product launches
D2C and online retail gain traction among local brands
Footwear in the Czech Republic
KEY DATA FINDINGS
Sneaker mania and sustainable innovation propel solid growth for footwear
Chart 40 Key Trends 2025
Rising incomes and demand for sports and retro footwear drive growth
The athleisure trend and sneaker mania in the Czech Republic
Chart 41 Footshop at the Forefront of the Athleisure and Sneakers Trend
Sustainable footwear gains traction among eco-conscious consumers
Chart 42 Brands Increasingly Launch Sustainable Footwear Lines
AI-powered tools transform footwear production with customisation
Chart 43 Penetration of AI-Powered Tools in Footwear Production
Growth expected to be driven by rising disposable incomes, athleisure, and e-commerce
Women's footwear will maintain the highest sales, but other categories to see greater traction
Sustainability and customisation anticipated to drive innovation and consumer engagement
Chart 44 Analyst Insight
Deichmann and adidas lead with a strong presence and adaptation
Emerging companies and mergers likely to have an impact in the future
Offline retail remains dominant despite growth for retail e-commerce
Sportswear in the Czech Republic
KEY DATA FINDINGS
Solid growth for sportswear as consumers look for comfort and style in daily wear apparel
Chart 45 Key Trends 2025
Sportswear sees solid growth due to increasing health awareness
Sustainability and niche offerings are reshaping sportswear
Chart 46 Brands Expand Eco-Friendly Sportswear Lines
AI and advanced materials propel technological innovation in sportswear
Chart 47 Innovation in Materials Drives Demand for Premium and Eco-Friendly Products
Growth will be driven by consumers’ desire for comfort and healthy living
Second-hand market and technological innovation set to shape future performance
Top players maintain their lead through innovation and expansion
Private label sees growth from a low base
Chart 48 Increasing Number of Local Private Label Lines
Mergers and new product launches set to reshape the competitive dynamics
Sports goods stores leads sales of sportswear, but omnichannel retailing increases
Direct-to-consumer brands thrive online by offering personalised experiences
Chart 49 Analyst Insight
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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