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Entry of new international brands, such as Victoria's Secret and Decathlon, should increase competition Argentina's apparel and footwear sales experienced a 9% decline in retail volume sales in 2025, due to the country's challenging economic situation, characterised by high inflation and recession. Despite this, certain categories, such as sportswear, were expected to record growth, driven by consumer preferences for comfortable and informal clothing. The entry of new international brands, such as Victoria's Secret and Decathlon, is anticipated to increase competition and drive growth in apparel and footwear over the next five years, with retail sales forecast to increase at a current value CAGR of 15% to ARS39 trillion by 2030. To succeed, brands should focus on promotional activities, digital marketing and adapting to changing consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Argentina?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Argentina
EXECUTIVE SUMMARY
Chart 1 Key Trends 2025
Chart 2 Analyst Insight
Economic downturn impacts sales of non-essential fashion items
Apparel dominates volume sales, but footwear leads in value terms
Discount campaigns drive sales amid market polarisation
All categories hit by the difficult economic backdrop
Chart 3 The Economic Situation Negatively Affects All Apparel and Footwear Categories
Reduced import tariffs help open up the market to more international brands and products
Chart 4 Imported Products Dominate the Apparel and Footwear Categories
Trend towards more casual clothing continues to be seen post-pandemic
Chart 5 More Casual Apparel and Footwear Being Seen Across All the Categories
New international brands enter local market
Apparel remains the largest category in volume terms
Promotions and digital marketing drive future growth
adidas Argentina SA maintains its lead amid economic challenges
No significant mergers, acquisitions or new launches
Limited presence of luxury brands
Apparel and footwear specialists drive sales through omnichannel retailing
E-commerce continues emerging as a key channel with discounts and promotions
Trends shaping the retail environment through promotions and digital marketing
Tariffs drive innovation in product design and functionality
Casual wear dominates apparel and footwear collections
Increased competition driving growth and innovation
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Argentina 2025
Chart 8 Key Insights on Consumers in Argentina 2025
Chart 9 Consumer Landscape in Argentina 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Argentina
KEY DATA FINDINGS
Rising disposable income and aggressive promotional strategies driving childrenswear growth
Chart 10 Key Trends 2025
Chart 11 Analyst Insight
Leading brands driving sales with aggressive promotions
Disposable income trends influence spending on childrenswear
Tariffs and supply chain changes boost imported products
Chart 12 Greater Relevance of Imported Products in Childrenswear
Tariffs and supply chain changes boost imported products
Chart 13 Childrenswear is the Least-Affected Category in the Economic Context
Promotions and imports drive sales growth in childrenswear
Girls’ apparel the leading childrenswear category
Key trends shaping childrenswear’s future
Franchise model helps leading brands maintain their top positions
Chart 14 The Franchise Model is Key to Expansion for the Most Important Brands Across Country
Emerging brands and changing market dynamics
Apparel specialist retailers lead childrenswear sales
Retail e-commerce gains traction with promotions and discounts
No new retail concepts or collaborations emerge
Leading brands leverage promotions and imports to drive sales
Import penetration and franchise model to shape future trends
Franchise model supports leading brands' dominance
Apparel Accessories in Argentina
KEY DATA FINDINGS
Volumes decline in apparel accessories due to economic challenges and a warmer winter
Chart 15 Key Trends 2025
Chart 16 Analyst Insight
Scarves lead sales in volume terms, driven by demand
Brands expanding their portfolios, driving atomisation in accessories
Chart 17 High Brand Atomisation in Apparel Accessories
Brands adapting to climate change and economic uncertainty
Scarves to remain dominant, men's accessories will be driving growth
E-commerce to continue supporting category growth
Fragmented competitive landscape for apparel accessories
Opportunities arise from market changes
Apparel and footwear specialists drive sales through omnichannel retailing
E-commerce gains prominence as a key distribution channel
No emerging retail brands or concepts expected in 2026
Brands expand product portfolios to drive sales
Warmer winter negatively impacts sales of certain accessories
Chart 18 Less Cold Winter Negatively Affects Some Apparel Accessories Categories
Chart 19 Less Money Available to Spend on Non-Essential Categories
E-commerce gains relevance as key distribution channel
Menswear in Argentina
KEY DATA FINDINGS
Volume sales impacted by consumers becoming more price-sensitive and opting for lower-cost products and promotions
Chart 20 Key Trends 2025
Chart 21 Analyst Insight
Promotions and discounts minimise sales decline
Men’s outerwear continues to dominate, despite economic challenges
Market polarisation shapes menswear sales strategies
Chart 22 Strong Promotions and Discounts to Minimise Sales Decline
Trend towards more informal clothing
Chart 23 Strong Informality in Clothing Affects Some Categories More Than Others
More sophisticated menswear
Chart 24 Menswear Becoming More Sophisticated and Seeing More Designs
New international brands enter as import restrictions are removed
Men's outerwear remains dominant despite economic challenges
Innovative designs and sustainability drive menswear sales strategies
Leading brands maintain their positions through diverse offerings
Innovative collaborations drive sales and brand relevance
Apparel and footwear specialists drive menswear sales
La Restinga sets new standards with exclusive in-store experience
Retail e-commerce gains traction in menswear
Informal designs and challenger brands driving menswear innovation
Challenger brands capitalise on innovation and social media
Womenswear in Argentina
KEY DATA FINDINGS
Womenswear records positive current value growth despite the difficult economic backdrop
Chart 25 Key Trends 2025
Chart 26 Analyst Insight
Premium brands thrive amidst economic challenges
Market polarisation driving value sales growth
Premium brands maintain strong presence
Social media platforms becoming key sales tools
Chart 27 Instagram Playing a Key Role in Both Designer Clothing and Everyday Apparel
Premium brands lead growth with diversified offerings
Chart 28 The Most Expensive Brands in a Better Situation than the Cheapest Ones
Circular fashion gains traction as economic pressures persist
New international brands and diversification drive future growth
Local brands lose ground to international players
Chart 29 More Imported Products and Less Domestic Production in All Womenswear Categories
Emerging players and innovative events to shape future
Apparel and footwear specialists drive sales through offline channels
Retail e-commerce gains traction with competitive pricing and fast delivery
New international brands and concepts to shape future sales
Social media drives innovation in womenswear with online offerings
Independent designers and showrooms thrive on social media
Business impact of online innovation in womenswear is significant
Jeans in Argentina
KEY DATA FINDINGS
Economic uncertainty sees volume sales declining in jeans
Chart 30 Key Trends 2025
Chart 31 Analyst Insight
Premium brands thrive amidst economic uncertainty
Economy jeans dominate volume sales
Market polarisation drives value sales
Chart 32 All Categories See Falling volumes but the Most Economical Ones are Least Affected
Affluent consumers drive growth in premium and super-premium jeans
Economy jeans the largest category despite slow growth
Sustainability and premiumisation drive future growth
Sur Pacifico SA leads, just ahead of Levi Strauss and Zara
Blum brand innovates with customisable jeans
Apparel and footwear specialists drive offline sales
Retail e-commerce gains traction with competitive pricing
Sustainability and premiumisation shape retail environment
Chart 33 Jeans is the Most Sought-After Category for Second-Hand Clothes Buyers
Sophistication and customisation driving premium jeans sales
Chart 34 All the Price Segments are Seeing More Sophisticated Options
Innovative product launches attract consumers
Premiumisation and sustainability shape future growth
Hosiery in Argentina
KEY DATA FINDINGS
Hosiery volumes negatively impacted by reduced consumer spending on non-essential goods
Chart 35 Key Trends 2025
Chart 36 Analyst Insight
Economic downturn hits hosiery sales hard in 2025
Non-sheer hosiery dominates sales as consumers prioritise basics
Import opening policy reshapes local hosiery production and sales
Chart 37 Replacement of Locally Manufactured Products with Imports
Hosiery suffering in the difficult economic environment
Chart 38 Hosiery's Decline in a Difficult Economic Context
Negative impact of casual wear trend on sheer hosiery
Chart 39 More Casual Clothing Affects Sheer Hosiery
Non-sheer hosiery to remain largest hosiery type
Modernisation and affordable imports to shape the future of hosiery
Business impact of trends on hosiery industry
Nike and national brands lead Argentina’s hosiery market
No significant mergers or new product launches expected
Apparel and footwear specialists drive hosiery sales
E-commerce gains prominence in hosiery sales
Counterfeit products and modernisation shaping hosiery trends
Brands modernise non-sheer hosiery with new designs
Import opening policy reshapes local production and sales
E-commerce gains prominence in hosiery sales
Footwear in Argentina
KEY DATA FINDINGS
Aggressive promotional strategies help drive strong current value growth
Chart 40 Key Trends 2025
Chart 41 Analyst Insight
Aggressive promotions drive sales amidst economic downturn
Largest category: women's footwear
Market polarisation driving value sales growth
Casual footwear trend continues to develop post-pandemic
Chart 42 Trend Towards the Use of More Informal Footwear
Aggressive promotions and imports shape future sales
Women's footwear will continue to lead, children's footwear will be most dynamic
Price competition and sports footwear will drive future growth
adidas and puma lead with aggressive strategies
No significant mergers or acquisitions, limited new launches
Rising number of imports reduces local production of sports footwear
Chart 43 Lower Local Production of Sports Footwear and More Imported Products
Players look to aggressive promotions to maintain volume sales
Chart 44 Price War and Aggressive Promotions in a Context of Lower Consumption
Apparel and footwear specialists drives offline sales with strong presence
Retail e-commerce gains traction with competitive pricing and promotions
Multi-brand chains and brand-owned stores lead channel growth
Tariffs and supply chain changes drive product innovation
Casualisation drives demand for comfortable footwear
Increased imports and promotions shape future sales
Sportswear in Argentina
KEY DATA FINDINGS
International brands and increasing health consciousness boosting sportswear sales
Chart 45 Key Trends 2025
Chart 46 Analyst Insight
Celebrities boost sportswear sales with fashion appeal
Sports and non-sports footwear drives sportswear sales
Market polarisation affects value sales growth
More informal dressing habits boost sportswear products
Chart 47 Sportswear Benefiting from Greater Use of More Informal Clothes
Loosening of import restrictions driving the current development of the domestic sportswear market
Chart 48 Products Available in Other Countries Increasingly Entering the Argentinian Market
New international brands and rising health consciousness to drive growth
Sports and non-sports footwear remains dominant, driven by fashion appeal
Market polarisation and e-commerce growth shaping the industry’s future
adidas and Puma strengthen their positions through marketing and diversification
New entrants and product launches to shape future competitive dynamics
Well-known singers used to market sportswear brands
Chart 49 Well-Known Argentinian Singers Linked to Sportswear Brands
Dabra Group and its brands drive sales through apparel and footwear specialists
E-commerce the fastest-growing distribution channel
Market polarisation and e-commerce growth shaping the industry future
Major brands drive innovation with imported products
Online channel an increasingly important distribution platform
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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