Select Country Report
Tourists helping to drive growth in the Turkish apparel and footwear market
The apparel and footwear market in Turkey recorded significant current value growth in 2025, boosted by the resurgence of tourism and increasing consumer expenditure. Total sales reached TRY805 billion, with apparel remaining a much bigger category than footwear. The market is expected to continue growing, driven by local production, sustainability and diverse consumer preferences. To succeed, brands should focus on omnichannel strategies, comfort and functionality in product design, as well as sustainability practices.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Turkey?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Turkey
Tourists helping to drive growth in the Turkish apparel and footwear market
Chart 1 Key Trends 2025
Chart 2 Analyst Insight
Luxury hospitality drives sales through immersive experiences
Apparel dominates sales with steady demand
Tourism and consumer confidence drive market growth
Chart 3 Vakko Seamlessly Merges Luxury Hospitality with Curated Fashion Experiences
Local brands and sustainability drive future growth
Diverse and inclusive fashion lines gain traction
Sustainability and technology shape the industry’s future
Local giants maintain lead through omnichannel expansion
No significant mergers or new product launches
Mavi tapping into sustainability
Chart 4 Mavi was Ranked Eighth Globally on TIME’s “World’s Best Companies – Sustainable Growth” List
Offline retail dominates sales through strong presence of domestic players
Retail e-commerce drives growth with convenience and technology
Discount chains gain traction with private label products
Brands emphasise comfort and functionality in product design
Chart 5 Rising Demand for Functional and Stylish Hybrid Apparel
Local and international brands drive innovation through strategic launches
Omnichannel strategies enhance shopping experience and drive sales
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Turkey 2025
Chart 8 Key Insights on Consumers in Turkey 2025
Chart 9 Consumer Landscape in Turkey 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Turkey
KEY DATA FINDINGS
Childrenswear seeing market polarisation in spending towards both luxury and affordable options
Chart 10 Key Trends 2025
Chart 11 Analyst Insight
Luxury and affordable options drive sales growth
Chart 12 Graceybaby – a New Local Premium Childrenswear Brand
Girls’ apparel the leading category
Chart 13 Major Platforms Like Trendyol and Hepsiburada Have Teen-Specific Fashion Sections
Teen-focused trends drive dynamic growth
Luxury and affordable options to drive future sales
Girls’ apparel will remain the largest category, seeing steady growth
Sustainability and e-commerce will shape the future of childrenswear
LC Waikiki and other brands drive competition with strong offerings
Emerging trends and opportunities in childrenswear
Offline retail dominates childrenswear sales, albeit with an increasing omnichannel presence
Retail e-commerce gains traction with convenience and promotions
No new retail brands or concepts emerged in 2025
Sustainable and inclusive designs drive childrenswear innovation
Innovative brands capture rising demand for eco-friendly childrenswear
Chart 14 Ozmoz Reborn – Pioneering Sustainable and Inclusive Children’s Fashion in Turkey
Adaptation to sustainability trends drives business success
Apparel Accessories in Turkey
KEY DATA FINDINGS
Cultural and religious practices continue to drive sales of scarves in Turkey
Chart 15 Key Trends 2025
Chart 16 Analyst Insight
LC Waikiki drives growth with expanded accessory lines
Scarves lead sales in a polarised market
Product expansion and polarisation shape the apparel accessories market
Chart 17 Product Expansion into Apparel Accessories in Fast Fashion
LC Waikiki and local players lead market expansion with diverse offerings
Scarves maintain largest share despite polarisation trends
E-commerce drives growth and intensifies competition
LC Waikiki maintains lead with extensive geographical coverage and competitive prices
Opportunities arise from e-commerce growth and market polarisation
LC Waikiki expanding its accessories portfolio
LC Waikiki drives growth with expanded accessory lines through specialists
E-commerce gains traction with wide product portfolios and competitive prices
Omnichannel presence becomes increasingly important for retailers
Chart 18 Increasing Tourism from Middle East Benefits Sales of Scarves
LC Waikiki leads innovation with expanded accessory lines
Chart 19 New Brands for Scarves
Market polarisation fuels demand for diverse accessories
E-commerce drives growth and intensifies competition
Menswear in Turkey
KEY DATA FINDINGS
Menswear boosted by consumers’ increasing willingness to invest in high-quality, versatile apparel
Chart 20 Key Trends 2025
Chart 21 Analyst Insight
Rising disposable income fuels demand for quality menswear
Men’s outerwear dominates the menswear market in Turkey
Men’s underwear sees dynamic growth, driven by changing consumer preferences
Rising disposable income drives demand for quality menswear
Men’s outerwear will maintain its dominance with practical innovations
E-commerce and sustainability shape menswear future
LC Waikiki leads menswear with its strong assortment and digital capabilities
No significant mergers or acquisitions and limited new entrants
Apparel and footwear specialists lead menswear distribution
Retail e-commerce continues to gain traction in menswear
Retailers can improve their prospects by enhancing their digital capabilities
Brands adapt to shifting trends with innovative collections
Chart3 Sees Several Turkish Brands Adapting their Collections to Offer More Relaxed Menswear
Tech-savvy brands drive innovation with practical elegance
Chart 22 Men’s Clothing Brand D’S Damat Introduces a Suit that Resists Wrinkling when Folded
Sustainability and inclusivity shape menswear collections
Chart 23 Brands Increasingly Incorporating Organic Cotton, Recycled Fabrics and Adaptive Fits
Womenswear in Turkey
KEY DATA FINDINGS
Recovery of travel and tourism helping drive growth in womenswear in Turkey
Chart 24 Key Trends 2025
Chart 25 Analyst Insight
Tourist spending boosts womenswear sales
Women’s outerwear dominates sales with timeless appeal
Travel and tourism drives demand for occasion-driven clothing
Chart3 Vakko Seamlessly Merges Hospitality with Curated Fashion Experiences for Tourists
Brands embrace sustainability and technology to drive growth
Women’s outerwear will remain largest category with steady demand
Second-hand and GenAI to reshape the competitive landscape
LC Waikiki and Penti lead with a strong brand presence
No significant mergers or acquisitions in 2025
Apparel and footwear specialists drive womenswear sales
Retail e-commerce gains traction in womenswear
No new retail concepts emerge in 2026
Sustainable and wellness-focused innovations drive market growth
Chart 26 Alo Yoga Opens its First Turkish Boutique at Emaar Square in Late 2024
lululemon’s sustainable entry sets industry-wide precedent
Chart 27 lululemon Enters the Turkish Market in 2025
Innovations help drive growth in womenswear sales
Jeans in Turkey
KEY DATA FINDINGS
Rising disposable incomes and a growing middle class help drive growth in sales of jeans
Chart 28 Key Trends 2025
Chart 29 Analyst Insight
Rising disposable incomes and sustainability drive demand
Standard jeans dominate, premium jeans also a major category
Technological advancements and sustainability shape the category
Rising incomes and sustainability will help drive jeans sales
Standard jeans remain dominant, but all types will see strong current value growth
Technology and sustainability reshape consumer behaviour
LC Waikiki and Mavi lead with a strong brand presence
Stable competitive dynamics with established leaders
Jeans performing well in womenswear
Apparel specialists lead jeans distribution with a strong presence
Retail e-commerce drives growth with convenience and flexibility
No emerging retail brands or concepts to watch in 2026
Sustainable materials and AI-powered marketing drive innovation
Chart 30 Mavi’s All Blue Collection Features Eco-Conscious Materials
AI transforms business operations and customer experience
Chart 31 AI is Transforming Various Aspects of Mavi’s Business Operations
Global fast fashion brands expanding their operations in Turkey
Chart 32 Global Fast Fashion Brands Zara and H&M Expanding in Turkey
Hosiery in Turkey
KEY DATA FINDINGS
Sustainability and e-commerce are emerging as key trends in the growing hosiery market
Chart 33 Key Trends 2025
Chart 34 Analyst Insight
Local brands drive functional hosiery innovation
Non-sheer hosiery dominates market share
Sustainability and inclusivity shape hosiery trends
Chart 35 Brands Expanding Their Functional Hosiery Ranges
Organised retail and e-commerce drive sales growth
Non-sheer hosiery maintains largest market share
Sustainability and e-commerce shape future trends
Leading brands maintain dominance through omnichannel presence
Stable competitive landscape with no significant mergers or launches
Penti and discount retailers dominate offline sales channels
E-commerce as dynamic growth driver for hosiery
Sustainability and inclusivity shape future retail trends
Tech-savvy consumers drive functional hosiery innovation
Chart 36 Smart Comfort Tights
Innovative products drive business growth and consumer loyalty
Footwear in Turkey
KEY DATA FINDINGS
Rising disposable incomes and urbanisation help drive current value growth in footwear
Chart 37 Key Trends 2025
Chart 38 Analyst Insight
Rising disposable incomes and urbanisation drive sales
Women’s footwear dominates sales, tariffs impact e-commerce
Regulatory changes influence market dynamics
Chart 39 Regulatory Changes Impact Global Players’ Strategies
Fast fashion brands and e-commerce drive sales growth
Women’s footwear leads sales, e-commerce gains traction
Sustainability and e-commerce innovations shape industry dynamics
Ziylan maintains its lead through its diverse brand portfolio
Chart 40 Beymen Reborn Expands to Include Footwear
No significant mergers or acquisitions impact market dynamics
Apparel and footwear specialists drive offline sales
Retail e-commerce gains traction with innovations
Regulatory changes influence e-commerce dynamics
Tech-savvy innovations redefine footwear functionality and comfort
Chart 41 Skechers Launches the AERO Series Slip-Ins in August 2025
Innovative product launches drive growth and consumer interest
Strategic product innovation yields competitive advantage
Sportswear in Turkey
KEY DATA FINDINGS
Popularity of athleisurewear and heath trend help drive sportswear sales
Chart 42 Key Trends 2025
Chart 43 Analyst Insight
Consumers drive demand for versatile sportswear
Footwear outperforming apparel in sportwear in 2025
E-commerce and digitalisation fuel sportswear demand
Chart 44 Skechers Launches the AERO Series Slip-Ins in August 2025
Sustainable innovation to drive sportswear growth in turkey
Footwear growth to outpace apparel performance
E-commerce and digitalisation to continue fuelling demand
Leading brands maintain their positions through innovation and strong presence
Regulatory changes and innovation to shape future opportunities
Chart 45 Regulatory Changes Impact Global Players
Sports good stores dominate sportswear sales
Retail e-commerce grows steadily despite offline dominance
Technological advancements drive sportswear innovation
Chart 46 lululemon Enters the Turkish Market in Early 2025
Lifestyle changes fuel demand for versatile sportswear
Skechers shows a broader industry shift towards integrating technology and innovative materials
Chart 47 Skechers Launches the AERO Series Slip-Ins in August 2025
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
-
-
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
-
- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
-
-
- Men's Nightwear
-
-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
-
- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
-
- Men's Swimwear
- Men's Underwear
-
- Women's Nightwear
-
-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
-
- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
-
- Women's Swimwear
- Women's Underwear
-
-
- Nightwear
-
-
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
-
- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
-
- Swimwear
- Underwear
-
- Sheer Hosiery
- Non-Sheer Hosiery
-
-
- Children's Footwear
- Men's Footwear
- Women's Footwear
-
-
- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
-
- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
-
Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Apparel and Footwear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!