Select Country Report
Navigating polarised growth amidst economic challenges
Apparel and footwear in the UK experienced a challenging 2025 due to macroeconomic pressures, yet recorded 2% value growth. The market is characterised by polarisation, with consumers increasingly concentrated at the value and premium ends of the spectrum. Low growth rates are expected over the forecast period. To succeed, brands must adapt to changing consumer expectations, leveraging technological integration and sustainability. The rise of resale platforms and omnichannel strategies will be crucial in meeting evolving consumer needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in United Kingdom?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in the United Kingdom
Navigating polarised growth amidst economic challenges
Chart 1 Key Trends 2025
Macroeconomic pressure impacts consumer spending habits
Market polarisation drives diverging consumer values
Chart 2 Analyst Insight
Resale platforms gain popularity among UK consumers
Chart 3 Nobody's Child eBay Collaboration
Consumers set to drive sustainable and tech-enhanced shopping experience
Sportswear predicted to record further strong growth
Technological integration and sustainability to shape industry
Asda Stores strengthens lead of fragmented landscape with private label line
Topshop relaunches with new strategy, fuelling growth
Emerging brands focus on niche strategies and community engagement
Chart 4 Aligne x Elizabeth Day: Creative Collaborations Prove Successful for Challengers
Retail offline remains crucial despite e-commerce growth
Retail e-commerce drives sales with convenience and competitive pricing
Amazon Haul responds to demand for affordable but fashionable pieces
Chart 5 Amazon Haul Feature Launches in the UK
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in the United Kingdom 2025
Chart 8 Key Insights on Consumers in the United Kingdom 2025
Chart 9 Consumer Landscape in the United Kingdom 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in the United Kingdom
KEY DATA FINDINGS
Sustainability and cost concerns boost resale market
Chart 10 Key Trends 2025
Market polarisation pressures mid-tier brands
Chart 11 Analyst Insight
Resale and rental market expands amid cost pressures
Demand for self-expression drives trend-led collections for teenagers
Chart 12 Mango Teen Continues UK Expansion
Parents to continue embracing resale for affordability and sustainability
Teenagers to help drive future growth
Brands to further embrace inclusive design and sustainable materials
Category leaders maintain positions through affordability
Marks & Spencer quality guarantee meets demand for durability
Chart 13 Marks & Spencer Quality Guarantee on Childrenswear
“JoJo Reloved” simplifies resale and reduces waste
Chart 14 Jojo Maman Bébé Launches Resale Platform With TheLittleLoop
Parents value physical stores to review items’ quality and fit
Click-and-collect and discounts boost e-commerce growth
Apparel Accessories in the United Kingdom
KEY DATA FINDINGS
Navigating polarisation, sustainability, and digital growth
Chart 15 Key Trends 2025
Economic pressures and evolving values shape demand for apparel accessories
Chart 16 Primark Attracts Price-Sensitive Consumers With Affordable Accessories
The growing influence of sustainable and inclusive design
Chart 17 Swole Panda Recycled Ocean Plastic Belts
Generation Z's influence in shaping trends and values in apparel accessories
Chart 18 Primark x Krispy Kreme Partnership Targets Generation Z
Apparel accessories poised for stable growth amidst evolving consumer demands
Chart 19 Analyst Insight
The future influence of technology: Driving innovation in apparel accessories
Digital designs and a greater focus on inclusivity
Nike retains lead of fragmented competitive landscape
Offline dominance and evolving channels in local apparel accessories
E-commerce and social commerce reshaping distribution of apparel accessories
Menswear in the United Kingdom
KEY DATA FINDINGS
Economic pressures create a polarised consumer market
Chart 20 Key Trends 2025
Mid-market brands struggle amid polarised spending
Tariffs and supply chain constraints reshape menswear sourcing
Resale and rental models gain mainstream momentum
Chart 21 My Wardrobe HQ Offers Premium Formal Wear for Rent
Technological innovation to drive future value growth
Brands set to embrace inclusivity to reach wider audiences
Manufacturers will increasingly adopt circular models to meet new regulations
Domestic brands maintain lead in competitive landscape
John Lewis targets consumers seeking superior craftmanship
Chart 22 John Lewis Launches Premium Menswear Label
Extensive selections support retail offline presence of specialists
P&Co amongst many UK brands focusing on local footprint
Convenience and accessibility drive online sales surge
Chart 23 Analyst Insight
Paul Smith’s Harper initiative redefines premium retail
Chart 24 Paul Smith Offers “Try At Home” Service
Womenswear in the United Kingdom
KEY DATA FINDINGS
Premium and essential items drive value growth of womenswear
Chart 25 Key Trends 2025
Market polarisation squeezes mid-market brands
Consumers embrace rental models for wardrobe flexibility
Chart 26 Analyst Insight
Consumers favour fashion that reflects personal values
Further challenges ahead as many consumers continue to prioritise essential spending
Digital passports to help build consumer trust and brand reputation
Social commerce accelerates the direct-to-consumer shift
Online disruptors reshape competitive landscape
Demand for sustainability fuels emerging brands’ growth
Omnichannel strategies to combat declining foot traffic
Zara’s Travel Mode simplifies international shopping
Marks & Spencer continues to invest in its circular approach to apparel
Chart 27 Marks & Spencer Expands “Another Life” Initiative, Supporting Resale Market
Primark champions inclusivity with adaptive design options
Chart 28 Primark Expands Inclusive Offering With Adaptive Clothing Line
ASOS launches premium line Arrange
Chart 29 ASOS Launches Premium Line Arrange
Jeans in the United Kingdom
KEY DATA FINDINGS
Polarised growth, premium appeal, and a sustainable future
Chart 30 Key Trends 2025
Economy jeans drive sales with high-street brands offering affordable denim with inclusive sizing
Higher-end brands appeal with sustainable and stylish options
Sustainability shapes consumer behaviour and product development
Chart 31 Analyst Insight
The circular economy’s rise can influence future development of jeans in the UK
Navigating post-Brexit trade and leveraging global supply chain opportunities
Further exploration of sustainable and innovative materials as part of new development
Niche players challenge established brands with affordable options
Brands look to offer affordable but stylish jeans for wider reach
Chart 32 Affordable Jeans See Positive Sales Momentum
Retail offline dominates jeans distribution with focus on in-store fit
E-commerce plays influential role despite offline dominance
Sustainability and Generation Z preferences drive design innovation
Chart 33 Generation Z Continues to Impact Product Design Promoting Relaxed Denim Styles
Nudie Jeans revolutionises retail with sustainable concept
Chart 34 Sustainable Brand Nudie Jeans Expands Store Footprint
Hosiery in the United Kingdom
KEY DATA FINDINGS
Economic pressures and growth opportunities in polarised environment
Chart 35 Key Trends 2025
Multipack socks and tights ease back-to-school pressures
Chart 36 Multipacks of Socks and Tights Ease Back-to-School Spending Pressure
Affordability and durability drive consumer choices in polarised environment
Sustainability and inclusivity drive hosiery innovation
Chart 37 Analyst Insight
Chart 38 Size Inclusivity and Recyclable Fibres Drive Product Innovation
Generation Z influences hosiery trends with digital-first habits
Chart 39 Minimalist and Coloured Socks Captivate Generation Z
Forecast period set to see rising demand for sustainable hosiery
Inclusivity, customisation, and tech can help shape the future of UK hosiery
Digital channels and fashion influences set to drive growth opportunities
Private label remains strong amid fragmented landscape
Retail offline dominates hosiery sales, with grocery retailers a popular destination
E-commerce plays a supporting role in hosiery sales
Footwear in the United Kingdom
KEY DATA FINDINGS
Polarisation increasingly evident in the local market
Chart 40 Key Trends 2025
Premium and value segments drive footwear sales in the UK
Chart 41 Mass Retailers Offer Brand Styles for Less
Sustainability and inclusivity increasingly important to local consumers
Chart 42 Vivobarefoot Take-Back Initiative
Pricing, sourcing and distribution influenced by tariffs and supply chain challenges
Chart 43 Footwear Brands Shift Production Away From China
Resale models continue to influence primary market
Positive outlook supported by cooling inflation and rising disposable incomes
Sustainability and inclusivity to remain strong influences in local market
Chart 44 Analyst Insight
Nike and adidas lead as share shifts
Challenger brands drive innovation through creative collaborations
Innovative launches and strategic moves shape future
Omnichannel strategies remain important despite e-commerce dominance
Amazon Haul aims to offer competition to online Chinese platforms
Emerging brands expand presence through strategic store openings
Sportswear in the United Kingdom
KEY DATA FINDINGS
Polarisation as consumer segments shift towards premium and value options
Chart 45 Key Trends 2025
lululemon and Decathlon gain at market extremes
Chart 46 Analyst Insight
National sports teams’ success fuels sportswear growth
Athleisure trend drives demand for sports apparel
Immersive store design looks to elevate premium activewear
Chart 47 Vuori UK Expansion Offering Luxury Sportswear
Sustainability efforts to increase as core brand differentiator
Localised partnerships ties through collaborations
adidas continues to gain share from leader Nike in consolidated landscape
Leaders adopt different strategies in face of rising competition
Hoka pop-up creates vibrant hub and buzz for runners
Chart 48 Hoka Releases Latest Running Shoe With Unique Pop-Up in London
Retailers blend online and offline experiences
Tala embraces omnichannel strategy with first physical store
Retail expansion supports sustainable product initiatives
Chart 49 Finisterre Stores Strengthen Eco-Friendly Product Initiatives
Sustainability drives innovation in sportswear design
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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