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Apparel and footwear in 2024: The big picture
The market apparel and footwear in Saudi Arabia continues to thrive, fuelled by a combination of cultural pride modernisation and economic transformation. As one of the fastest-growing economies in the Middle East, Saudi Arabia benefits from significant investments under its Vision 2030 initiative, which aims to diversify the economy and reduce reliance on oil.
2024 key trends
As more women in Saudi Arabia join the workforce, pursue higher education, and engage in health and physical activities, demand for modest wear is on the rise. Many Saudi women continue to favour conservative garments, reflecting a preference for traditional attire that aligns with traditional principles.
Competitive landscape
The apparel and footwear market in Saudi Arabia remains highly fragmented, with Al Bandar Trading Co. narrowly holding the top position.
Retailing developments
Saudi Arabia is making significant strides in diversifying its economy, with a particular focus on luxury apparel and footwear, as part of Vision 2030. The Kingdom’s retail infrastructure is undergoing a major transformation including the opening of new malls and the expansion of established shopping destinations.
What next for apparel and footwear?
The apparel and footwear industry in Saudi Arabia is poised for significant transformation over the forecast period. As the Kingdom diversifies its economy and aligns with global trends, the fashion sector is increasingly focusing on environmentally conscious practices, which are expected to shape consumer demand in the coming years.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Saudi Arabia?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Saudi Arabia
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Childrenswear in Saudi Arabia
KEY DATA FINDINGS
Saudi Arabia’s youthful population fuels demand
Bandar Trading Co maintains its lead, while fast-fashion player Shein has growing presence
E-commerce continues to expand
Rising household incomes and economic growth will fuel demand for childrenswear
Family friendly tourism will be key growth driver
Sustainable clothing will begin to emerge
Table 13 Sales of Childrenswear by Category: Volume 2019-2024
Table 14 Sales of Childrenswear by Category: Value 2019-2024
Table 15 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 16 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 18 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 19 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 20 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
Apparel Accessories in Saudi Arabia
KEY DATA FINDINGS
Growing female workforce participation and shifting fashion trends offer potential
Rise of e-commerce enhances access to apparel accessories
Cenomi Retail continues to lead the market
Growing demand for apparel accessories driven by Vision 2030 and female empowerment
Shifting retail landscape will contribute to growth
Sustainable fashion and fitness trends will shape demand
Table 23 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 24 Sales of Apparel Accessories by Category: Value 2019-2024
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
Menswear in Saudi Arabia
KEY DATA FINDINGS
Rising popularity of streetwear among young Gen Zs
Traditional attire continues to reflect cultural identity, amid global fashion trends
Adidas maintains its leading position
Menswear market will see blend of traditional and modern styles
Collaborations highlight Saudi Arabia’s growing appeal as a global fashion hub
Sustainable fashion will emerge as key growth driver
Table 33 Sales of Menswear by Category: Volume 2019-2024
Table 34 Sales of Menswear by Category: Value 2019-2024
Table 35 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 36 Sales of Menswear by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Menswear: % Value 2020-2024
Table 38 LBN Brand Shares of Menswear: % Value 2021-2024
Table 39 NBO Company Shares of Men’s Nightwear: % Value 2020-2024
Table 40 LBN Brand Shares of Men’s Nightwear: % Value 2021-2024
Table 41 NBO Company Shares of Men’s Outerwear: % Value 2020-2024
Table 42 LBN Brand Shares of Men’s Outerwear: % Value 2021-2024
Table 43 NBO Company Shares of Men’s Swimwear: % Value 2020-2024
Table 44 LBN Brand Shares of Men’s Swimwear: % Value 2021-2024
Table 45 NBO Company Shares of Men’s Underwear: % Value 2020-2024
Table 46 LBN Brand Shares of Men’s Underwear: % Value 2021-2024
Table 47 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 48 Forecast Sales of Menswear by Category: Value 2024-2029
Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 50 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
Womenswear in Saudi Arabia
KEY DATA FINDINGS
Women's empowerment and evolving fashion trends drive growth
Retail landscape continues to evolve with collaborations supporting international brands
Cenomi Retail continues to lead womenswear
Rise of female empowerment will foster further growth
Expected boom in tourism will drive sales
Sustainability will have positive impact on the market
Table 51 Sales of Womenswear by Category: Volume 2019-2024
Table 52 Sales of Womenswear by Category: Value 2019-2024
Table 53 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 54 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 55 NBO Company Shares of Womenswear: % Value 2020-2024
Table 56 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 57 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 59 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 61 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
Table 62 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
Table 63 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 64 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 65 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 66 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
Jeans in Saudi Arabia
KEY DATA FINDINGS
Jeans complement streetwear trend
Cenomi Retail continues to lead the jeans market, supported by Inditex portfolio
Rise of e-commerce boosts demand for jeans, driven by digital innovation and flexible payment options
Strong economy and streetwear trend will foster growth for jeans
Increased focus on sustainability
Retail landscape for jeans will continue to evolve
Table 69 Sales of Jeans by Category: Volume 2019-2024
Table 70 Sales of Jeans by Category: Value 2019-2024
Table 71 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 72 Sales of Jeans by Category: % Value Growth 2019-2024
Table 73 Sales of Men’s Jeans by Category: Volume 2019-2024
Table 74 Sales of Men’s Jeans by Category: Value 2019-2024
Table 75 Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 76 Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 77 Sales of Women’s Jeans by Category: Volume 2019-2024
Table 78 Sales of Women’s Jeans by Category: Value 2019-2024
Table 79 Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 80 Sales of Women’s Jeans by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Jeans: % Value 2020-2024
Table 82 LBN Brand Shares of Jeans: % Value 2021-2024
Table 83 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 84 Forecast Sales of Jeans by Category: Value 2024-2029
Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 86 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 87 Forecast Sales of Men’s Jeans by Category: Volume 2024-2029
Table 88 Forecast Sales of Men’s Jeans by Category: Value 2024-2029
Table 89 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2024-2029
Table 90 Forecast Sales of Men’s Jeans by Category: % Value Growth 2024-2029
Table 91 Forecast Sales of Women’s Jeans by Category: Volume 2024-2029
Table 92 Forecast Sales of Women’s Jeans by Category: Value 2024-2029
Table 93 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2024-2029
Table 94 Forecast Sales of Women’s Jeans by Category: % Value Growth 2024-2029
Hosiery in Saudi Arabia
KEY DATA FINDINGS
Demand for hosiery is impacted by fashion, tradition and climate
E-commerce challenges specialist hosiery retailers
Al Bandar Trading maintains its leadership
Saudi Arabia’s economic diversification will spur growth
Athleisure boom will fuel demand
Sustainable hosiery will gain momentum
Table 95 Sales of Hosiery by Category: Volume 2019-2024
Table 96 Sales of Hosiery by Category: Value 2019-2024
Table 97 Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 98 Sales of Hosiery by Category: % Value Growth 2019-2024
Table 99 NBO Company Shares of Hosiery: % Value 2020-2024
Table 100 LBN Brand Shares of Hosiery: % Value 2021-2024
Table 101 Forecast Sales of Hosiery by Category: Volume 2024-2029
Table 102 Forecast Sales of Hosiery by Category: Value 2024-2029
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
Footwear in Saudi Arabia
KEY DATA FINDINGS
Saudi sports boom sparks surge in footwear demand
Rising impact of social media
Al Bandar Trading maintains its leadership
Economic diversification and rising female empowerment will fuel demand for footwear
Increased number of collaborations and other initiatives
Sustainability will be key trend in footwear
Table 105 Sales of Footwear by Category: Volume 2019-2024
Table 106 Sales of Footwear by Category: Value 2019-2024
Table 107 Sales of Footwear by Category: % Volume Growth 2019-2024
Table 108 Sales of Footwear by Category: % Value Growth 2019-2024
Table 109 NBO Company Shares of Footwear: % Value 2020-2024
Table 110 LBN Brand Shares of Footwear: % Value 2021-2024
Table 111 Distribution of Footwear by Format: % Value 2019-2024
Table 112 Forecast Sales of Footwear by Category: Volume 2024-2029
Table 113 Forecast Sales of Footwear by Category: Value 2024-2029
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2024-2029
Sportswear in Saudi Arabia
KEY DATA FINDINGS
Saudi Arabia's growing sports culture drives market expansion
Strategic partnerships energise the sportwear landscape
Adidas maintains its leadership
Vision 2030 goals, including sports initiatives, will drive future demand
Innovative designs and strategic partnerships will boost sportswear sales
Omnichannel strategies will be key to success
Table 116 Sales of Sportswear by Category: Value 2019-2024
Table 117 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 118 NBO Company Shares of Sportswear: % Value 2020-2024
Table 119 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 120 Distribution of Sportswear by Format: % Value 2019-2024
Table 121 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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-
- Nightwear
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-
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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