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The apparel and footwear market in the United Arab Emirates demonstrated robust growth in 2025, with a 5% increase in retail value terms to AED66.8 billion. This was driven by a thriving tourism market and rising disposable income. This growth is expected to continue over the forecast period, with a CAGR of 6% through to 2030, reaching AED88.2 billion. The market's attractiveness is underpinned by its strong macroeconomic fundamentals and the increasing demand for high-end fashion and luxury brands. To succeed, brands must adopt localised strategies, leveraging digital channels and incorporating local tastes and sensibilities into their products and marketing.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in United Arab Emirates?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in the United Arab Emirates
EXECUTIVE SUMMARY
Chart 1 Key Trends 2025
Chart 2 Analyst Insight
Luxury brands drive growth with premium offerings
Apparel continues to see strong demand
Challengers unseat incumbents with localised strategies
Chart 3 Limited-Edition adidas Shoes Inspired by Dubai
Wealthy newcomers and tourists drive luxury spending
Apparel will remain the largest category with steady growth predicted
Digital channels and sustainability set to shape the future of the market
On brand gains significant share with triple-digit growth
New entrants challenge incumbents with localised strategies
Chart 4 Luxury Powerhouse Zegna Sees Major Growth Potential in United Arab Emirates
Offline retail dominates sales due to a preference for trying before buying
Retail e-commerce gains traction as consumers demand convenience
Digital channels and sustainability shape the future of retail
AI models driving innovation in luxury fashion
Chart 5 AI Models at the Intersection of Technology and Culture
Louis Vuitton launches Dubai pop-up in 2025
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in United Arab Emirates 2025
Chart 8 Key Insights on Consumers in United Arab Emirates 2025
Chart 9 Consumer Landscape in United Arab Emirates 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in the United Arab Emirates
KEY DATA FINDINGS
Chart 10 Key Trends 2025
Chart 11 Analyst Insight
Luxury childrenswear benefits from tourist spending and digital innovation
Tourist arrivals drive luxury childrenswear sales
Chart 12 Travel Spend Accounts for a Significant Share of Luxury Childrenswear Sales
AI-powered tools enhance the childrenswear shopping experience
Chart 13 Amazon’s Virtual Try-On Tool is a Useful New Feature
Government initiatives and digital innovation set to drive growth
Baby and toddler wear projected to be the most dynamic category
Shifting consumer preferences and demographics
Leading players maintain their lead through strategic expansion and strong brand portfolios
Stable competition with no major mergers or launches
Non-grocery retailers dominate childrenswear
Apparel and footwear specialists key to sales of childrenswear
E-commerce growth driven by convenience and digital innovation
Luxury brands drive market polarisation with exclusive offerings
Chart 14 Maison Ava Launches Mother-Daughter Couture Collection
Apparel Accessories in the United Arab Emirates
KEY DATA FINDINGS
Chart 15 Key Trends 2025
Luxury brands drive growth with exclusive collections
Chart 16 Luxury Brands Unveil Dubai Exclusive Capsule Collections
Other apparel accessories leads volume sales
Jil sander expands presence with flagship store
Chart 17 Increasing Number of Luxury Players Entering the Market
Luxury and affordable options to drive growth while sustainability concerns come to the fore
Other apparel accessories to remain the largest category in volume terms
Influencers and education to boost sales
Leading players maintain dominance through strategic expansion
No significant mergers or acquisitions in 2025
Offline retail dominates sales of apparel accessories
Retail e-commerce gains traction with fast delivery and flexible options
No new retail brands or concepts emerged in 2025
Focus on sustainable materials drives innovation in luxury apparel accessories
Chart 18 Major Players Use Sustainable Materials
Menswear in the United Arab Emirates
KEY DATA FINDINGS
Chart 19 Key Trends 2025
Chart 20 Analyst Insight
Luxury players capitalise on growing demand for premium menswear
Chart 21 Zegna Enters the United Arab Emirates
Sustainable brands gain traction with local production
Chart 22 Local Player The Giving Movement Finding Success Eco-Conscious Brand
Travel wear brands thrive amidst resurgence of business travel
Chart 23 Émigré Looking to Appeal to Business Travellers
Luxury and premium players drive growth through sustainability and fashion consciousness
Men's outerwear set for steady growth
Sustainability and local production present business opportunities
Leading players invest in strategic expansion
Competitive landscape sees limited change
Brick-and-mortar stores continue to dominate menswear sales
Retail e-commerce growing with players pushed to adopt omnichannel strategies
Market polarisation reflected in the evolving retail landscape
Premium brands and local production drive innovation
Local brands and sustainable practices gain traction
Womenswear in the United Arab Emirates
KEY DATA FINDINGS
Chart 24 Key Trends 2025
Chart 25 Analyst Insight
Premium and value-oriented offerings drive sales growth
Women's outerwear dominates sales
Chart 26 Gap Teams Up with Luggage Brand BÉIS to Unveil Travel Hoodie
Sustainability shaping the womenswear landscape
Chart 27 Landmark Group Launches the Region's First Textile Recycling Facility
Premium and affordable fashion set to drive growth
Women's outerwear will remain the largest category
Sustainability and localisation shape future sales
Landmark Group and Azadea Group lead a fragmented market
Emerging opportunities in sustainable womenswear
Offline retail maintains its dominance but e-commerce growing
E-commerce gains traction with convenience and competitive pricing
Sustainability and localisation inform the retail market
Market polarisation drives innovation in affordable and premium womenswear
Chart 28 Primark Set to Launch in the United Arab Emirates in 2026
Jeans in the United Arab Emirates
KEY DATA FINDINGS
Chart 29 Key Trends 2025
Chart 30 Analyst Insight
Fast fashion platforms gain traction among young consumers
Standard jeans lead sales, while super premium jeans drive growth
Challengers gain share with competitively priced trendy styles
Chart 31 Dolce & Gabbana Appeals to Wealthier Consumers with Embellished Jeans
Chart 32 Shein Gains Share with Competitively Priced Jeans in Trendy Styles
High-end denim and sustainable products drive future growth
Standard jeans remain largest, super premium drives growth
Sustainability and comfort drive business impact
Leading brands face growing competition in an increasingly polarised market
Emerging trends and opportunities for growth
Retailers investing in omnichannel opportunities to drive growth
Apparel and footwear specialists drive growth in offline retail
Retail e-commerce gains momentum with competitive pricing and convenience
Sustainability and inclusivity drive product innovation
Chart 33 A&F Embraces Inclusivity with its Curve Collection
Hosiery in the United Arab Emirates
KEY DATA FINDINGS
Chart 34 Key Trends 2025
Hosiery sales driven by steady demand
Non-sheer hosiery dominates sales with steady growth
Fashion-forward styles and functional options attract demand
Higher spenders to drive demand for premium hosiery offerings
Sustainability and functionality drive innovation in hosiery
Functional hosiery gains traction among fitness enthusiasts
Leading companies maintain share in stable market
Chart 35 Landmark Group Expands its Retail Network with New Max Outlet
Opportunities arise from sustainability and functionality trends
Chart 36 Sports Socks Proving Popular Thanks to Health and Fitness Trend
Offline retail remains dominant
Primark set to open its first outlets in Dubai
Chart 37 Primark Set to Open First Outlets in Dubai
Retail e-commerce has limited impact on hosiery sales
Footwear in the United Arab Emirates
KEY DATA FINDINGS
Chart 38 Key Trends 2025
Chart 39 Analyst Insight
Tariffs and tech drive footwear sales growth
A positive year for footwear sales with women’s footwear leading the way
New and exclusive collections attract locals and tourists
Chart 40 Adidas Pushes Boundaries with CLIMACOOL LACED: A Leap into 3D-Printed Footwear
Chart 41 New Balance Teams up with United Arab Emirates-based Sun & Sand Sports
Technology and luxury set to drive future sales growth
Children's footwear to lead value growth
Limited editions and athleisure to shape market demand
Landmark Group and Apparel Group maintain their lead
Stable competitive landscape with opportunities for innovation
Offline retail dominates footwear sales with strong e-commerce growth
Retail e-commerce gains traction as consumer search for convenience
Omnichannel strategies becomes increasingly important for retailers
Adidas and New Balance drive innovation with tech and collaborations
Birkenstock introduces Ramadan-inspired collection
Chart 42 Birkenstock Increases Prices in 2025 Due to US Tariffs
Sportswear in the United Arab Emirates
KEY DATA FINDINGS
Chart 43 Key Trends 2025
Chart 44 Analyst Insight
Brands embracing local identity drive challenger growth
Sports apparel dominates sales with players focusing on the needs of locals
Chart 45 Gym Shark Expands its Range of Modest Sportswear
Market polarisation drives growth in premium and budget segments
Chart 46 Alo Yoga Enters the United Arab Emirates
Brands leveraging community engagement drive sportswear growth
Sports apparel set to benefit from health and wellness trend
Market polarisation will continue to drive growth in the premium and budget segments
Nike and adidas maintain lead through strong branding
Emerging trends and opportunities
Offline retail dominates sportswear sales through mall culture
Retail e-commerce grows rapidly with AI-enhanced platforms
No new retail brands or concepts
Premium brands and local identity drive market growth
Local brands challenge global players with unique offerings
Chart 47 The Giving Movement Gains Momentum
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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-
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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-
- Men's Nightwear
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-
- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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-
- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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-
- Nightwear
-
-
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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