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Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
Apparel and footwear in India demonstrated resilience in 2025, with retail value sales growing by 8%, driven by polarisation and rising disposable incomes. The premium segment performed well due to affluent urban consumers seeking quality and branded products, although demand at the lower-end of the market remained significant. Other key trends included the rise of D2C brands, increasing demand for sustainability, and the growing importance of e-commerce. Apparel and footwear will remain attractive to companies due to its potential for continued growth, driven by digital transformation and localisation. To succeed, brands are expected to cater to both the premium and mass segments, leverage digital channels, and enhance supply chain resilience.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in India?
- Which are the leading brands in India?
- How are products distributed in India?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in India?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in India
Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
Chart 1 Key Trends 2025
Polarisation drives dual strategies in apparel and footwear
Chart 2 Mass Affordability and Premium Innovation Both Contribute to Value Growth in 2025
Tariffs and supply chain disruptions challenge retailers
Chart 3 Bangladesh Ban Spurs Shift to Domestic Sourcing in Indian Apparel Supply Chain
Apparel maintains the highest sales, but sportswear sees the fastest growth
Rising incomes, digital transformation, and localisation set to contribute to growth
Chart 4 Analyst Insight
Growth in sportswear to be supported by the health and comfort trends and local production
Fast fashion, premiumisation, and sustainability expected to shape the future
Incumbents maintain their leading positions while D2C brands reshape the dynamics
Innovative product launches and strategic partnerships
Chart 5 NewMe’s Digital-First Fashion and Celebrity Tie-Ups Fuel Generation Z Engagement
New entrants and strategic partnerships expected to impact the competitive landscape
Offline retail remains dominant despite e-commerce growth
Retail e-commerce drives growth, with this trend set to continue
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in India 2025
Chart 8 Key Insights on Consumers in India 2025
Chart 9 Consumer Landscape in India 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in India
KEY DATA FINDINGS
Premiumisation and style drive market expansion
Chart 10 Key Trends 2025
Policy shift accelerates focus on local sourcing
Chart 11 Challenges for Indian childrenswear brands after land transport ban with Bangladesh
Baby and toddler wear leads childrenswear growth
Smaller traders face signficant supply chain disruptions
Parents trade up to organic and stylised clothing
Ominchannel strategies become essential for incumbents to compete
Chart 12 Analyst Insight
Children’s voices influence purchasing decisions
Established players lead through vast retail networks
Direct-to-consumer brands use omnichannel to build consumer loyalty
Preference for try-on keeps physical retail dominant
Chart4 Rare Ones by Rare Rabbit expands retail presence with three new stores in Delhi
Convenience and premiumisation fuel e-commerce growth
Kidbea champions sustainability with eco-friendly fabrics
Chart 13 Kidbea sets new standards for functional sustainability in India
Apparel Accessories in India
KEY DATA FINDINGS
Growth continues as incomes rise, with polarisation evident
Chart 14 Key Trends 2025
Growth driven by rising disposable incomes and sustainability, with polarisation evident
Belts drives growth of apparel accessories, while luxury silk scarves perform well
Chart 15 Silk Scarves Emerges as a Versatile Luxury Micro-Trend in the Fashion Landscape
Urban Monkey takes advantage of the travel and tourism boom to drive growth for hats/caps
Chart 16 Urban Monkey’s 2025 Hats/Caps Ride the Travel Wave in India
Market polarisation and travel and tourism set to drive growth, with belts performing well
Other apparel accessories will maintain its declining trend, and sales of gloves to remain low
Lifestyle International, Puma Sports and Aditya Birla maintain their leading positions
A focus on differentiation likely in an unorganised competitive landscape
Chart 17 Analyst Insight
Offline retail dominates sales of apparel accessories
Retail e-commerce gains traction with premium and fashion-forward products
Sustainability drives product innovation with eco-friendly materials
Chart 18 Ethik Leads India’s Sustainable Fashion Wave with Vegan Leather Accessories in 2025
Menswear in India
KEY DATA FINDINGS
Millennials and Generation Z power growth, with comfort and versatility priorities
Chart 19 Key Trends 2025
Menswear sees growth along with economic expansion and rising incomes
Men's outerwear dominates and grows as men experiment more with their clothing
The interplay between challenger and incumbent brands reshapes menswear
Omnichannel presence expected to be essential for growth
Men's outerwear to remain the largest category, with made-to-order on the rise
Chart 20 Analyst Insight
AI-driven personalisation and challenger brands to shape the future
Leading brands maintain their positions through premiumisation
Reliance Retail drives growth in menswear with an omnichannel strategy
Chart 21 Reliance Retail Sees Growth Thanks to Ajio and Ajio Luxe and Retail Expansion
Opportunities through personalisation, and for challenger brands
Offline retail remains dominant despite the rise of retail e-commerce
Snitch is a challenger brand seeing growth through omnichannel retailing
Chart 22 Challenger Snitch’s Rapid Retail Expansion in Menswear Through Omnichannel Retail
AI-powered personalisation transforms the menswear shopping experience
Chart 23 Google’s AI-Powered Virtual Try-On Revolutionises Menswear Shopping in India
Womenswear in India
KEY DATA FINDINGS
Market shows resilience despite supply chain disruptions
Chart 24 Key Trends 2025
Government import ban disrupts supply chain
Chart 25 Bangladesh ban spurs shift to domestic sourcing in Indian apparel supply chain in 2025
Domestic sourcing ensures outwear growth
Rising incomes and female workforce fuel long-term growth
Brands prioritise inclusivity to attract wider consumer base
Omnichannel integration becomes essential for competitiveness
Chart 26 Analyst Insight
Trent and Aditya Birla Fashion & Retail lead womenswear with diversified portfolios
Leading players utilise distinct strategies
Physical retail remains dominant in womenswear
E-commerce growth chips away at offline retail channels
Influencer brand, Underneat, champions comfort and inclusivity
Chart 27 Underneat by Kusha Kapila: Redefining shapewear with inclusivity in 2025
Siyaram’s enters value fashion with new brand, Zecode
Chart 28 Siyaram’s launches Zecode to drive fast fashion value for Gen Z and urban shoppers
Jeans in India
KEY DATA FINDINGS
Sales of jeans surge, fuelled by economic boom and AI innovation
Chart 29 Key Trends 2025
Predictive AI transforms inventory management and helps boost sales
Chart 30 AI-Powered Predictive Analytics Revolutionise Fashion Retail to Cut Overstock
The largest category, standard jeans, drives growth
Rising incomes and demand for fashionable denim will ensure continued solid growth
More brands expected to adopt AI and sustainable practices to drive growth
D2C brands and influencer collaborations set to reshape consumer engagement
Trent and Levi Strauss maintain their lead through innovation
D2C challengers and incumbents drive innovation and growth
Chart 31 Incumbents and D2C Challengers Drive Innovation and Growth in Jeans
Offline retail dominates jeans through experiential shopping
Retail e-commerce plays an increasingly significant role in jeans
D2C brands and influencer collaborations reshape consumer engagement
Chart 32 Analyst Insight
Sustainable innovations gain traction in jeans, such as Indigotex’s indigo-dyed wool denim
Chart 33 Indigotex Leads Sustainable Innovation in Indigo-Dyed Wool Denim
Hosiery in India
KEY DATA FINDINGS
Fragmented yet growing: Hosiery sees sales surge amidst premium shift and online traction
Chart 34 Key Trends 2025
Premium and budget products both contribute to growth as disposable incomes rise
Non-sheer hosiery dominates due to wide consumer group
SocksXpress opens a premium store at Chennai airport, reinforcing its high-end strategy
Chart 35 SocksXpress Elevates the Premium Socks Experience with Airport Store Expansion
Younger consumers set to drive demand for premium and functional hosiery
Chart 36 Analyst Insight
Non-sheer hosiery will maintain dominance with comfort and practicality
E-commerce, digital marketing, and advanced features to shape the future of hosiery
Challenger brands gain ground on established incumbents
D2C brands and premium launches drive growth
Chart 37 Supersox Debuts Kartik Aaryan-Powered IPL Sock Collection
The move by companies towards premium products and use of influencers set to continue
Offline retail dominates hosiery through traditional outlets
E-commerce gains traction among young and premium consumers
Premium brands elevate comfort with advanced materials
Chart 38 Bonjour Launches Odour-Free Bamboo Socks in 2025 to Deliver Superior Comfort
Footwear in India
KEY DATA FINDINGS
Rising incomes and athleisure trend spark significant growth in footwear
Chart 39 Key Trends 2025
Growth driven by rising incomes, seasonal launches, and the fitness trend
Men’s footwear dominates, but children’s and women’s footwear are more dynamic
Asics increases local manufacturing to navigate regulatory changes
Chart 40 ASICS Boosts Local Manufacturing in 2025 to Counter Supply Chain Issues
Rising disposable incomes anticipated to fuel demand for premium footwear
Men's footwear will continue to lead sales despite slower growth
Omnichannel retailing and quick commerce to reshape footwear sales
Bata and Relaxo maintain their leading positions, but see increasing challenges
Chart 41 Analyst Insight
Strategic moves and emerging trends create new opportunities
Challenger brands reshape the retail landscape with digital-first strategies
Chart 42 Comet Strengthens its Position Through Limited-Edition Drops and Immersive Retail
Offline retail remains dominant, led by apparel and footwear specialists
Retail e-commerce drives growth with fast delivery and convenience
Brand partnerships and seasonal launches shape footwear
Chart 43 Brand Partnerships and Seasonal Campaigns Boost Sales of Footwear in 2025
Sportswear in India
KEY DATA FINDINGS
Demand for comfort and versatility drives market expansion
Chart 44 Key Trends 2025
Fitness awareness and athleisure drive growth
Value fashion brands intensify market competition
Brands accelerate local production to mitigate barriers
Chart 45 Regulatory and supply chain pressures transform sportswear in India in 2025
Omnichannel retail drives engagement across digital and physical touchpoints
Rise in health consciousness drives Gen Z demand for sportswear
Inclusive design and digital influence set to redefine sportswear in India
Chart 46 Analyst Insight
Puma maintains lead through consistent product innovation
lululemon partners with Tata CLiQ for strategic market entry
Chart 47 lululemon to enter India in 2026 through a franchise partnership with Tata CLiQ
BlissClub challenges incumbents with inclusive activewear for Indian women
Chart 48 BlissClub challenges global sportswear giants with inclusive women's activewear
Offline retail remains dominant owing to experiential shopping preference
Apparel and footwear specialists dominates offline retail through value expansion
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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-
- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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