In 2025, key themes and innovations around baby food in India centred around focus on clean labels and a growing emphasis on addressing nutrient deficiencies. The clean label movement continues to gain momentum, notably within dried baby food. Responding to rising consumer demand for healthier ingredients, Nestlé India introduced Cerelac without refined sugar in 2024, and in early 2025 launched Ceregrow - a product with similar claims. This highlights a broader industry focus on transparency and

In India, other dairy recorded strong and consistent retail value growth in 2025. Condensed milk is widely utilised in Indian households for preparing desserts, bakery products, ice cream and beverages. Sweets and desserts play an integral role in celebratory occasions, encompassing both traditional varieties and western options such as cakes, cheesecakes and cupcakes.

Milk consumption in India remains widespread due to established cultural and dietary practices, with milk being a common part of daily diets in both urban and rural areas, supporting robust value rises in 2025. As local consumers strongly associate milk with health and nutrition benefits, demand remains steady. This enduring trust in milk as a source of essential nutrients, such as calcium and protein, has encouraged households to prioritise its purchase even amid fluctuating economic conditions

In 2025, the demand for soft cheese, particularly in the form of paneer, continued to surge as consumers increasingly prioritised high-protein foods as part of balanced meal routines. Rising health awareness among young professionals and fitness-conscious consumers has elevated paneer’s position as a preferred vegetarian protein alternative, leading to steady double-digit retail value growth. Moreover, the adaptability of paneer, suitable for pairing with breads at breakfast or as evening snacks

In 2025, retail value sales rose robustly for yoghurt and sour milk products in India. Demand has remained steady, supported by traditional consumption habits, health-conscious behaviour, climatic conditions and persistent innovation by both legacy and emerging brands. Traditionally viewed as refreshing, digestive and cooling, yoghurt and sour milk products enjoy heightened relevance during India’s intense summer seasons, with humid conditions and heatwaves across northern and western regions dr

Butter and spreads continued to see steady demand in India in 2025, with growth propelled by a combination of traditional dietary habits and evolving consumption occasions. Deeply rooted in Indian culinary and cultural traditions, ghee (clarified butter) has long held emotional and functional significance, from everyday cooking to festive rituals. These offerings remain integral to Indian households, symbolising nourishment, purity and indulgence. However, in recent years, consumption patterns h

In 2025, dairy products and alternatives in India recorded substantial double-digit growth in retail current value terms. This expansion was predominantly driven by the country’s established dietary practices and the increasing consumer inclination towards health-oriented food choices. India’s position as the world’s largest milk producer plays a pivotal role in ensuring widespread availability and affordability of dairy products, thereby fostering a high frequency of consumption among Indian ho

Plant-based dairy in India continued to post rapid, double-digit rises in retail value terms in 2025. Plant-based milks such as almond milk, oat milk and soy milk are primarily available and consumed in urban areas, where consumer awareness and product accessibility are higher than elsewhere. In smaller cities and rural regions, these products are mainly used by individuals with lactose intolerance or similar conditions.

In 2024, tobacco in India continued to be shaped by regulation, demographic and macroeconomic trends. The industry operates under scrutiny, facing among the highest tax rates across all fmcg, alongside strict laws governing product packaging and marketing. Despite this, India's demographics ensure a vast consumer base: with a median age of 29.4 and massive populations of millennials and Generation Z consumers in 2024. A significant number of new consumers enter the legal smoking age and the work

Because of strict tobacco-related regulations and legislation, innovation in cigarettes in India is largely limited to the introduction of new flavours, which not only add variety but also help to tailor the product to local preferences in certain regions. Manufacturers are consistently introducing new flavours, especially within the mid-priced segment.

In 2024, cigars, cigarillos and smoking tobacco in India saw strong retail volume and current value growth in line with 2023. However, this performance is due to cigars and cigarillos, with smoking tobacco remaining negligible. Cigar lounges play a crucial role in promoting the popularity of cigars in the country. Such establishments offer consumers a diverse range of options and serve as educational platforms for cigar enthusiasts. However, due to certain restrictions, cigar manufacturers canno

Smokeless tobacco, e-vapour products and heated tobacco in India is under threat. Only smokeless tobacco accounts for significant retail sales, but challenges remain even in this category. Since 2012, gutkha, a popular smokeless tobacco product, has been banned across India. The Food Safety and Standards Authority of India (FSSAI) banned the manufacture, sale and distribution of gutkha, categorising it as a food product. Some states have also banned all oral products containing tobacco. These ba

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in India’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

In 2024, the total alcoholic drinks packaging volumes in India increased by 6%, driven primarily by the growth in the major categories of spirits, especially whiskies, and standard lager. The premiumisation trend in spirits helped drive sales in this category, with companies like Radico Khaitan reporting substantial growth in premium IMFL (Indian-Made Foreign Liquor) categories, including Magic Moments vodka and Rampur whisky.

Retail value sales of airlines are set to rise strongly in current terms in India in 2025. The UDAN 2.0 scheme, extended through 2036, continues to be a cornerstone for expanding affordable and accessible air travel across India’s underserved and remote regions. In the 2025 Union Budget, the government announced a significant expansion of the programme, aiming to add 120 new destinations and accommodate an additional 40 million passengers over the next decade. This modified UDAN scheme now inclu

Retail value sales of lodging (destination) are set to grow strongly in current terms in India in 2025. India’s hotel development activity has gained significant momentum during the year, driven largely by a surge in domestic tourism. Developers are expanding beyond major metro cities to tap into opportunities in tier 2 and tier 3 markets, where travel demand is rising steadily. This shift is being powered by higher disposable incomes, increasing digital adoption through travel platforms, and a

In 2025, India’s travel industry continues to evolve amid economic challenges and shifting traveller preferences. While inbound tourism has slowed, domestic and outbound segments have shown resilience, supported by rising demand for experiential and affordable travel.

In 2025, Indian online travel platforms are investing heavily in advanced technology solutions to enhance customer experience and stay competitive in a rapidly digitalising travel landscape. MakeMyTrip, a leading player in the sector, has introduced a multilingual trip planning assistant that supports both voice and text inputs in English and Hindi. Designed to simplify the booking journey across flights, hotels, and holiday packages, this innovation allows users to plan even complex itineraries

Inbound tourism to India is experiencing a slowdown in overall growth in 2025. The US and Bangladesh continue to rank amongst the leading source markets. American travellers are attracted to India’s rich cultural heritage, spiritual tourism - including yoga and pilgrimage sites - and unique wellness experiences. Meanwhile, travellers from Bangladesh are motivated by the country’s proximity, shared cultural and religious connections, and the availability of affordable, quality healthcare services