Although retail volume sales of mobile phones in India registered decline in 2025, current value growth in smartphones remains robust as the premiumisation trend continues apace. Smartphone manufacturers are increasingly and aggressively integrating artificial intelligence features into their devices, extending beyond just premium flagship models to include mid-range options. Vivo illustrates this shift with the launch of the V30 Pro, which incorporates AI-driven photography and a partnership wi

Computers and peripherals registered robust volume and current value growth in India in 2025.

In 2025, in-car entertainment saw a decline in both retail volume and value terms, as car buyers in India demanded a far broader range of features and functionalities from their in-car entertainment systems, including integrated navigation and seamless connectivity. The Indian automotive industry has advanced technologically, with manufacturers equipping new vehicles with infotainment systems that prioritise advanced features, enhanced safety, and improved entertainment for drivers. The downturn

In 2025, consumer electronics in India saw a significant shift away from standalone devices toward interconnected technology ecosystems. Local consumers opted for premium, AI-powered, meticulously designed products that function harmoniously together, reflecting a blend of aspiration and practical requirements. This movement towards premiumisation and technological advancement fuelled growth not only in volume terms but also in overall value sales, with accessible financing options making the pr

Portable players registered robust retail volume and current value growth in India in 2025, solely thanks to the strong performance of wireless speakers. Brands no longer regard India as purely price-driven; instead, they have developed products that reflect the ways Indians live, celebrate, and forge cultural connections. For example, Realme has enhanced its camera app for the festival season in India, optimising it for low-light and vibrant settings typical of Diwali and Navratri nights. Oppo

Home cinema in India registered moderate volume growth and robust current value growth in 2025, driven by the strong performance of OLED TVs. Consumer preferences shifted towards smart TVs equipped with advanced built-in audio and wireless soundbars, which offer easier installation and a tidier appearance. LG, as the leading brand in the OLED segment, introduced state-of-the-art features such as Auracast in its current edition televisions, enabling several headphones to be connected directly for

Although smartphone cameras continued to advance in 2025, professional photographers remain committed to using dedicated cameras, resulting in an unexpectedly robust category performance, with modest retail volume growth and robust current value growth. Wedding photographers, commercial professionals, and dedicated enthusiasts refuse to accept compromises in image quality, which has sustained demand for premium camera models.

Demand for traditional Hi-Fi systems in India experienced a notable decline in 2025, as local consumers increasingly opted for sleek, space-efficient soundbars that offer both convenience and high-quality audio. This decline in Hi-Fi system sales is attributable to a notable shift in consumer tastes, with preference moving towards integrated audio solutions rather than component-based setups. Growth in soundbars was fuelled by the rising popularity of subscription-based media services and the em

Wearable electronics registered moderate current value growth in India in 2025, thanks to the strong performance of smart wearables. Indeed, strong retail volume growth in smart wearables helped mitigate the overall category decline in retail volume terms.

Wireless headphones registered robust retail volume and current value growth in 2025, albeit at a slower rate than seen previously throughout the review period and driven solely by the performance of TWS earbuds – the only subcategory to register growth.

In 2025, luxury goods in India demonstrated dynamic retail current value growth, building on the momentum established in the preceding years. The primary drivers of demand remained increasing disposable incomes, an expanding aspirational middle-class, and a growing number of high-net-worth individuals (HNWIs). The influence of socioeconomic trends, notably the younger consumer base, comprising Millennials and Gen Z, significantly shaped the industry, with these demographics prioritising lifestyl

In 2025, fine wines/champagne and spirits in India experienced a marginal decline in retail value sales (driven by a drop in the average unit price of both fine wines and luxury spirits), which helped drive up overall demand. Nevertheless, premiumisation remained a significant trend, with consumers increasingly willing to invest in high-quality, exclusive beverages that offer unique flavours and craftsmanship. The ongoing rise of artisanal and craft spirits further stimulated consumer interest,

In 2025, designer apparel and footwear (ready-to-wear) in India continued its growth trajectory, driven by sustained consumer demand and a favourable economic environment. Local consumers increasingly sought collections that seamlessly blended craftsmanship with contemporary aesthetics, reinforcing the value proposition of designer apparel. Shifts in international tourism and relaxed travel regulations further boosted demand for luxury fashion. Post-pandemic, outbound travel resumed strongly, wi

In 2025, experiential luxury in India demonstrated continued positive momentum, driven by consumers’ increasing preference for immersive luxury experiences over the purchase of physical luxury goods. Luxury hotels remained the main category present, and thus continued to drive overall retail value sales, reaching INR248 billion, representing 21% growth compared to the previous year. This performance was largely supported by the rising trend of premiumisation, as affluent consumers sought top-tie

In 2025, premium and luxury cars in India was significantly shaped by several influential trends, with sustainability and advanced technology adoption playing crucial roles in the category’s performance. Growing consumer awareness around environmental responsibility led to an increased demand for electric and hybrid luxury vehicles, prompting brands to expand their portfolios to include more sustainable options. For instance, the Rolls-Royce Spectre Coupe continued to attract affluent consumers,

In 2024, couples with children dominated Indian households, accounting for 60.3% of the total, with a trend towards smaller family sizes, due to urbanisation and improved access to education and healthcare. Over 2024-2029, the number of households is forecast to grow by 5.7%, with couples without children expanding the fastest, by 8.6%. Urban disposable income is predicted to increase by 34.4% in real terms, outpacing the Asia Pacific average and driving consumer expenditure.

India’s GDP growth slowed to 6.5% in 2024, but it outpaced the Asia Pacific average and remained among the fastest growing major economies. Private spending and capital investment drove growth, while weak public consumption was a negative factor. Inflation eased to 4.9%, owing to tighter monetary policy and lower food and energy costs, and is predicted to fall further to 3.8% in 2025. High US tariffs pose risks, but new government measures aim to offset the impact.

In 2024, India’s average gross income was 15th in the Asia Pacific region, with a 6.7% increase in real terms in per capita disposable income. The growth was driven by lower unemployment and increasing labour productivity. The growth is expected to continue, with per capita disposable income expanding by 36.1% over the forecast period. However, income inequality is a major issue. The highest-earning 10% of households account for 31.7% of total disposable income.

In 2024, total baby food packaging retail volumes in India experienced 5% growth, reaching 323 million units. This growth was largely driven by the rising demand for milk formula, which therefore saw a significant surge in packaging volumes. The increasing adoption of milk formula is attributed to urbanisation and the growing number of women entering the workforce, resulting in a heightened need for convenient and hygienic infant nutrition options. The prevalence of low lactation issues among ne

Total dairy packaging retail volumes in India rose by 5% in 2024, reaching 62 billion units. This growth can be attributed to rising urbanisation, shifting consumer preferences, increasing health awareness, and regulatory actions. As urban populations expand and lifestyles become busier, there has been a notable shift towards convenient, ready-to-consume dairy products, and this continued in 2024. Consequently, demand for single-serve Tetra packs, stand-up pouches, and tamper-evident PET bottles

In 2024, total confectionery packaging retail volumes in India reached 129 billion units, marking a 1% increase, with countlines, gum, other chocolate confectionery, and sugar confectionery witnessing growth in packaging volumes. The rising adoption of fast-paced urban lifestyles, particularly in tier-1 and tier-2 cities, fuelled demand for on-the-go, ready-to-consume snack options. Countlines, such as KitKat and Snickers, perfectly cater to this niche by providing a quick energy boost between m

In India, total processed fruit and vegetables packaging retail volumes reached 196 million units in 2024, representing 5% growth. The demand for convenient and ready-to-cook options has increased among Indian consumers, particularly in metros and tier-1 cities, where fast-paced lifestyles prevail. Brands such as McCain, ITC Master Chef, and Safal offer products like pre-cut vegetables, frozen curry bases, and stir-fry kits. The rise of quick commerce in these cities has also contributed to the

Total processed meat and seafood packaging retail volumes in India increased by 6% in 2024, reaching 652 million units. Rising urbanisation, coupled with higher disposable incomes and a growing preference for ready-to-cook, and ready-to-eat meat and seafood products, drove up demand. The Indian meat packaging industry has been growing rapidly, and is anticipated to double in value by 2034. Furthermore, the global cold-chain packaging market, which plays a crucial role in the distribution of fres

In India, total sweet spreads packaging retail volumes reached 303 million units in 2024, marking an 8% increase from the previous year. This growth was driven by shifting breakfast habits and the rising popularity of convenient, versatile food options. The particularly strong performance of nut and seed based spreads, which often require specialised packaging such as squeeze bottles or PET jars with resealable lids, further contributed to the upward trend in packaging units, although honey cont