Dishwashers in India recorded significant growth in 2025, with a retail volume increase of 6% to reach 168,300 units. This growth was driven by rising disposable incomes, a rebound in India's urban housing market, and a shift towards modular kitchen layouts. However, penetration remains under 1%, as many local consumers still view dishwashers as premium appliances. The perception of luxury, combined with easy access to low-cost domestic help and a strong preference for hand dishwashing, continue

Microwaves in India demonstrated continued growth in 2025, driven by increasing demand for smart and AI-powered appliances, with retail volume sales rising by 2% to 1.6 million units. The category is characterised by the dominance of freestanding microwaves, and a competitive landscape led by brands like LG, IFB, and Samsung. The growth trend is expected to continue, with a forecast CAGR of 1%, reaching 1.8 million units by 2030. To succeed, brands should focus on innovation, particularly in sma

Small cooking appliances in India experienced significant growth in 2025, driven by rising disposable incomes and shifting consumer behaviour towards healthier lifestyles and convenient cooking solutions. Retail volumes reached 25.3 million units, representing 5% growth from the previous year. Growth is expected to continue in the forecast period, with a CAGR of 4% to 31.2 million units in 2030, driven by increasing urbanisation and demand for multifunctional appliances. Brands that focus on pro

Consumer appliances in India demonstrated robust growth in 2025, outpacing the regional average with a 5% growth rate in retail volume terms and 12% growth in retail current value terms, driven by rising disposable incomes and rapid urbanisation. This growth trajectory is forecast to continue, with a retail volume CAGR of 5% and a retail current value CAGR of 10%, to reach 223.3 million units and INR3,176.2 billion in 2030. The increasing demand for premium and feature-rich appliances, coupled w

Vacuum cleaners in India experienced significant growth in 2025, with a retail volume of 1.3 million units, representing 10% growth. This was driven by the increasing adoption of smart and AI-powered technologies, as well as the rising median disposable income per household, and urbanisation. The category is characterised by a concentration of top brands, with Eureka Forbes and Agaro holding significant shares. Dynamic retail volume growth is expected to continue in the forecast period, with a C

Food preparation appliances in India experienced stable growth, driven by rising health consciousness, urbanisation, and increasing disposable incomes. In 2025, the category saw retail volume growth of 2%, while retail value sales grew by 6% in current terms, indicating a trend towards premiumisation. With the median disposable income per household continuing to rise towards 2030, the demand for high-quality, feature-rich appliances is expected to continue, with a retail current value CAGR of 5%

Home laundry appliances in India is experiencing significant growth, driven by rising disposable incomes, urbanisation, and technological advancements. In 2025, retail sales volume reached 11.6 million units, representing 6% growth from the previous year. Key drivers include the increasing adoption of automatic washing machines, smart and AI-powered technologies, and a focus on sustainability and energy efficiency. The competitive landscape is dominated by top brands like LG and Samsung, with e-

Large cooking appliances in India demonstrated robust retail volume growth of 7% in 2025, driven by rapid urbanisation and increasing household incomes. The smart and AI-powered trend significantly drove value growth, with features like AI-guided cooking and remote operation becoming increasingly popular. As a result, leading brands focused on launching products with intelligent features, driving the growth of premium products. The category is expected to continue its growth trajectory, with ret

Refrigeration appliances in India experienced solid retail volume growth in 2025, driven by the rising demand for smart and AI-powered appliances, as well as government incentives for eco-friendly products. The government’s ongoing push for energy-efficient and sustainable appliances through the Bureau of Energy Efficiency’s (BEE) star-labelling programme and updated energy consumption standards encouraged manufacturers to launch higher-efficiency models using low-GWP refrigerants. Compliance wi

Personal care appliances in India outperformed regional and global trends in 2025, rising by 5% in retail volume terms, driven by rising disposable incomes and rapid urbanisation. With a rising median disposable income per household, consumers were increasingly willing and able to spend on personal grooming and wellness, fuelling demand for innovative and premium products. Growth is expected to continue in the forecast period, with a retail volume CAGR of 3%. To succeed in this category, brands

Air conditioners in India experienced significant growth in 2025, driven by record-breaking heatwaves, urbanisation, and rising disposable incomes, with a total retail volume of 13.3 million units, representing 14% growth from 2024. Split air conditioners dominated, accounting for 13.0 million units. Sales are forecast to continue growing, reaching 22.5 million units by 2030, driven by trends such as sustainability, energy efficiency, and the adoption of circular economy principles. Brands are f

The writing instruments market in India demonstrated resilience in 2025, with growth of 4% in retail volume terms. This was driven by increased educational enrolments and expanding professional activities, with this pattern set to continue over the forecast period. The market is characterised as concentrated, with the focus on premiumisation and sustainability driving growth. Brands are innovating with eco-friendly materials and practices and targeting Gen Z consumers with creative and digitally

The personal accessories market in India experienced significant growth in 2025 driven by rising disposable incomes, increasing urbanisation, and a growing middle and affluent class. In 2025, the market recorded retail value sales of INR7,316.2 billion, representing 10% growth from the previous year. The premiumisation trend was a key growth driver, with consumers seeking high-quality, branded products as status symbols. The number of HNWIs in India is expected to rise to 73,000 by 2030, further

The Indian jewellery market demonstrated remarkable resilience in 2025, with 10% growth in retail value terms, driven by consumers adapting to high gold prices by opting for affordable options like 9-karat and 14-karat gold jewellery. This trend is expected to continue, with the market projected to grow at a CAGR of 10% over the forecast period. The category's attractiveness is further enhanced by the growing number of high net worth individuals in India, which is expected to reach 73,000 by 203

The bags and luggage market in India is experiencing significant growth, driven by rising disposable incomes and increased travel frequency among the growing middle class. With retail volume sales of 203 million units in 2025 and growth of 7%, this market is becoming increasingly attractive. The dominance of bags, and the growing demand for premium and tech-enabled products, are key characteristics of this market. The integration of technology, such as smart luggage features, and the influence o

India's traditional and connected watches market outperformed some regional markets in 2025, with retail volume growth of 3% and retail value growth of 10%. This growth was driven by favourable trade agreements, such as the Switzerland-India Trade and Economic Partnership Agreement, which reduced import tariffs on Swiss luxury watches, making them more affordable for India's growing affluent consumer segment. To succeed, brands should focus on premiumisation, technological advancements, and omni

Sauces, dips and condiments in India recorded robust retail value and volume growth in 2025, underpinned by the central role of dry recipe sauces and herbs and spices in everyday home cooking. Demand stayed resilient as households continued to prioritise quick, authentic flavour delivery, with broad variant choice supporting both vegetarian and non-vegetarian cooking occasions. Cooking and table sauces also gained further relevance as exposure to international cuisines shaped at-home snacking an

Edible oils in India posted robust, double-digit retail current value growth in 2025, largely reflecting higher procurement costs and import-linked price transmission rather than meaningful volume expansion. With domestic supply still insufficient, the category remained exposed to global price movements, including climate-related supply shocks, geopolitical disruption and import-duty changes, keeping affordability a core purchase filter for many households. At the same time, consumer preferences

Sweet spreads in India delivered robust retail value growth in 2025 as faster morning routines in urban areas supported demand for honey, chocolate spreads and nut and seed based spreads as convenient pairings for cereals, bread and quick bowls. Honey retained leadership on the back of entrenched usage as a natural sweetener, while nut and seed based spreads, led by peanut butter, grew fastest as protein-led choices gained traction with health-conscious consumers. Over the forecast period, value

Cooking ingredients and meals in India recorded double-digit current value growth in 2025, driven by price-led gains in edible oils, steady demand for herbs and spices anchored in home cooking, and evolving habits supporting table sauces and sweet spreads. Edible oils remained central but faced sustained cost pressure due to import dependence and higher procurement prices. Health and nutrition considerations increasingly influenced choices, encouraging consumers to prioritise oils with perceived

Meals and soups in India recorded strong retail value growth in 2025, but ready meals faced mounting pressure as health awareness rose and consumers gravitated towards alternatives perceived as fresher or offering more control over ingredients. Time scarcity still supported demand for convenience, yet many urban households increasingly relied on domestic help or foodservice delivery, supported by a wider range of healthier menu options. Over the forecast period, dry soup is expected to be the fa

India’s packaging industry underwent rapid transformation driven by sustainability imperatives, evolving consumer lifestyles, regulatory shifts, economic pressures and the expanding influence of digital commerce in 2024. Packaging increasingly became a strategic lever for brands, a statement of values for consumers and a focal point for innovation. Novel pack types and formats moved into the mainstream, including flexible pouches, mini and travel-size packs and refill solutions. Flexible paper w

In 2025, value sales of digestive remedies in India grew moderately, reflecting stable and broad-based demand. Growth is being supported by increasingly irregular eating patterns, higher consumption of food outside the home, and rising awareness of gut health among urban and semi-urban consumer groups. Busy work schedules, late dinners and frequent snacking are contributing to recurring digestive discomfort, making OTC digestive solutions a regular purchase rather than just an occasional one.

Sports nutrition in India is witnessing dynamic value growth, supported by a steady rise in everyday protein consumption across both urban and rural populations. Government data from the Household Consumption Expenditure Survey shows that average daily protein intake has increased consistently over the last decade, rising from about 59 grams per person in 2009 to over 63 grams in urban India and nearly 62 grams in rural India by 2023–24. While this improvement signals growing awareness around nu