Retail volume sales of computers and peripherals in Italy grew by 1% in 2025 to reach 5.6 million units. This modest increase followed several years of decline following the peak of the pandemic, when many local consumers purchased devices to continue working at home and stay connected with their families. Despite ongoing economic uncertainty and declining spending capacity, which led many to postpone new purchases, the need for device replacement began to outweigh these concerns. Additionally,

In 2025, retail volume sales of computers and peripherals in France fell by 2% to total 7.3 million units. The decline in volume sales was driven by extended replacement cycles, as many devices purchased during the pandemic continued to function, while ongoing pressures on purchasing power further delayed consumer investments. However, 2025 began to show early signs of improvement with slower declines. Value sales stagnated, as premiumisation supported higher-end sales, but aggressive promotiona

In 2025, retail volume sales of computers and peripherals in Thailand decreased by 4% to three million units. This decline, although at a slower rate than in previous years, was influenced by a range of factors. Despite a gradually improving domestic economy, some Thai consumers maintained a cautious approach towards discretionary spending, opting to replace their devices less frequently. High saturation, and an extended replacement cycle driven by value-consciousness, also contributed significa

In 2025, retail volume sales of computers and peripherals in Spain fell by 2% to total 4.5 million units. The category experienced top-line declines, primarily due to stagnation in retail demand. Although AI integration technologies were anticipated to drive growth, they only contributed to a modest recovery in 2024, mainly in laptops, monitors, and tablets. This marginal rebound was fuelled by technological upgrades and the onset of the replacement cycle for devices purchased during the pandemi

Volume sales of computers and peripherals in the Czech Republic are expected to decline in 2025. Despite a period of increased shipments, demand, particularly for laptops, tablets, and monitors, has only modestly improved. Both retail and business sectors are seeking improvements, supported by the transition to Windows 11 and the integration of AI capabilities. However, overall volume sales are anticipated to remain slightly negative, weighed down by the continued correction in the printer marke

In 2025, retail volume sales of computers and peripherals in Singapore declined by 5% to 767,000 units, reflecting the maturity of the category and evolving consumer preferences. The post-pandemic normalisation of remote working and learning environments played a role in reducing the immediate need for new devices. The downturn was largely driven by a substantial drop in sales of desktops and monitors, aligning with a shift towards portable and hybrid work solutions. Weakness in sales of printer

Retail volume sales of computers and peripherals are set to grow in Greece in 2025. All categories are expected to post an increase in volumes with the exception of desktops, which are steadily registering a decline in volume sales year on year, albeit in most cases growth is set to be slower than in the previous years. Trends are favourable to portable products, which favours laptops and tablets at the expense of desktops. This trend favours monitors, too, as consumers increasingly opt for the

In 2025, computers and peripherals in South Korea witnessed further volume sales decline as consumers made the transition away from desktops. This contraction highlights a decisive shift in both consumer and enterprise usage habits. Desktops are rapidly losing relevance as users transition to laptops, which offer greater mobility and flexibility for hybrid work, digital learning, and home use. The normalisation of post-pandemic routines has led most households and businesses to extend device rep

In 2025, volume sales of overall computers and peripherals in Colombia remain stagnant, with sales sustained by the intense promotional activities that have led to decreased prices, benefiting consumers through reductions and the offering of accessories as a gift. In Colombia, the exemption from VAT for computers, laptops and tablets priced below a specific threshold (COP2,490,000 for desktops and laptops, and COP1,096,000 for tablets) continues to constrain price increases; however, this thresh

Volume sales of computers and peripherals are in a negative slump in Hungary in 2025, as consumers remain cautious about their spending and are thus delaying the purchase of high-cost products — notably so due to the increase in inflation seen in the first part of the year. Meanwhile, value sales are seeing small gains due to the same higher prices.

Retail volume sales of computers and peripherals in Vietnam declined by 5% in 2025, reaching 2.1 million units. This reduction was largely attributed to weak consumer demand due to maturity across most categories. Global economic uncertainty, coupled with significant economic restructuring within Vietnam, also led consumers to be more cautious with their spending, particularly on high-value items such as laptops, desktops, and tablets. These factors collectively contributed to a decline in overa

Volume sales of computers and peripherals have seen a slight increase in 2025 with sales boosted by a drop in interest rates and more stable rates of inflation. AI innovation is also encouraging households to upgrade, while some products that were purchased during the pandemic are now reaching the end of their product lifecycle which is driving replacement sales. The launch of Windows 12 in the second half of 2025 has also encouraged some households to upgrade. Sales have also benefited from the

Total volume sales of computers and peripherals have fallen slightly in the UAE in 2025, despite steady demand for laptops. Desktop-related peripherals like monitors and printers are posting a mixed performance, hampering overall category growth. UAE consumers, especially in urban areas such as Dubai and Abu Dhabi, continue to upgrade their laptops for hybrid work and study needs, favouring slim ultrabooks and gaming models. This is fuelling the growth of laptops – still the most dynamic subcate

Volume sales of computers and peripherals are set to record a marginal decrease in 2025, with computers anticipated to be the best-performing category, despite a slight retail volume decline. 2025 marks a key inflection point for consumer-grade laptops, as AI-enabled computing moves from early adoption to the mass market. This shift is being catalysed by major OS-level support from Microsoft (Windows Copilot), Apple (Apple Intelligence), and Google (Chromebooks with Gemini AI support). An increa

2025 is seeing retail volume sales of computers and peripherals decreasing marginally in Japan – at a much slower rate than previously in the review period, and as such 2025 marks a promising turnaround for the category. Most members of computers and peripherals are posting robust rises. This recovery suggests that computers and peripherals is finally emerging from the prolonged slump caused by the earlier overconsumption. As the world adjusts to new norms and technological advancements continue

Sales of computers and peripherals have seen positive volume growth in 2025 albeit to the detriment of value growth as retailers have been very keen to slash prices in order to entice more sales. As a result, impressive price reductions have been seen in many appliances and electronics specialists in 2025, sometimes as much as 20% of the original price, with retailers such as IRIS Maroc offering many different types of computers at many different price points.

In 2025, retail volume sales of computers and peripherals in Chile rose by 3% to total 2.4 million units, continuing the positive trend observed in 2024. This growth was driven by several key factors. The country's economic development increased consumers' disposable incomes, which in turn boosted spending on technology. Continuous innovation within the category, particularly the advancements in artificial intelligence, attracted consumers looking for devices with advanced features. Additionally

Weak sentiment, economic unease and geopolitical uncertainty all had a negative impact on volume sales of computers and peripherals in Denmark in 2025. This is because local consumers are displaying caution in their purchasing patterns and are delaying the purchase of big-ticket items such as computers.

Volume sales of computers and peripherals in Argentina are set to decline in 2025, following a sharp volume drop in 2024 driven by a collapse in consumer purchasing power amid severe macroeconomic instability. The country experienced a steep fall in GDP and a surge in inflation following the devaluation of the peso by the new government, which significantly eroded disposable incomes. As a result, all categories within the sector saw substantial declines in 2024. Prices of computers and periphera

Volume sales of computers and peripherals in Egypt increased in 2025 for several reasons. The Egyptian pound remained stable following the significant $35 billion development agreement with the UAE’s Abu Dhabi-based sovereign wealth fund, ADQ, in March 2024. This enabled the Egyptian government to ease import restrictions on computers and peripheral products, thanks to improved access to foreign currency. Consequently, the price gap between officially imported goods and their smuggled counterpar

Computers and peripherals in India is expected to witness retail current value and volume growth in 2024, driven primarily by growth in desktops and portable computers. This is due to factors such as a strong rebound in sales after a period of sluggishness, a rise in the launch of AI-enabled PCs, and growth in local manufacturing. Purchases for education purposes, and the replacement cycle are also expected to push sales in the category during the year. However, overall growth is expected to rem

Computers and peripherals in Brazil experienced a turbulent year in 2023, reflecting both global market dynamics and local economic challenges. After a sharp surge in retail volume sales driven by the pandemic and the resulting shift to remote work and learning, sales began to contract as the economic impact of inflation, supply chain disruptions, and high hardware costs took hold. Volume sales of desktops, laptops, and tablets declined significantly, as consumers deprioritised purchases of such

Samsung is the leading manufacturer of smartphones, televisions and memory chips globally. Although it has slipped to second place in overall consumer electronics, the company is increasingly prioritising profitability over making volume share gains, particularly in developed markets. Technology and innovations will continue to be writ large for Samsung, with examples including the recent launch of the Galaxy Ring and the ever-increasing inclusivity of its SmartThings platform.

Computers and peripherals is set to continue to see a significant retail volume decline in Germany in 2024, as consumers are still reluctant to make purchases due to global crises which are leading to the increased cost of living and uncertainty about the future. Purchases are being delayed until they become necessary, and many computers and peripherals were purchased during the pandemic, which means these products are still relatively new, so there is no need to replace them yet. A declining re