PROSPECTS AND OPPORTUNITIES
Laptops set to drive category sales over the forecast period
Retail volume sales of computers and peripherals in Italy are expected to record a -3% CAGR over the forecast period, falling to 4.8 million units by 2030.
Leading players will continue to explore AI innovation
Innovation and AI are poised to significantly impact the development of computers and peripherals in Italy over the forecast period. AI is expected to unlock countless new work possibilities, enhancing user efficiency and enabling tasks that were once unimaginable.
Microsoft will cease support for Windows 10 in 2025
In October 2025, Microsoft's decision to cease support for Windows 10 will have a profound impact on computers and peripherals in Italy. Many consumers will be compelled to upgrade their operating systems, and some older models of computers may not be capable of running Windows 11 due to insufficient memory capacity.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Italy - Category analysis
KEY DATA FINDINGS
Growth for computers and peripherals in Italy as replacement cycle resumes
Hewlett-Packard retains lead, despite increasing fragmentation
E-commerce remains the largest distribution channel with notable share gain
Laptops set to drive category sales over the forecast period
Leading players will continue to explore AI innovation
Microsoft will cease support for Windows 10 in 2025
Consumer Electronics in Italy - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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