PROSPECTS AND OPPORTUNITIES
Slow decline anticipated for computers and peripherals
Volume sales of computers and peripherals are expected to decline, though at a slower rate than was seen in the early-mid review period. Price remains a critical factor, with aggressive promotions set to persist in the coming years.
AI advancement demands high-speed processors
AI is expected to grow rapidly over the forecast period, attracting many consumers to devices equipped with AI capabilities. Consequently, there will be a need for further development in the introduction of high-speed neuronal processing units (NPUs) in new models.
Expanded workspace and AI features will continue to evolve
The fever for equipment that allows multitasking and is AI-powered will increase. Some examples of recent launches include the Asus Zenbook Duo and HP OmniBook.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Colombia - Category analysis
KEY DATA FINDINGS
Computers and peripherals sees stagnation set in
HP continues as top choice, but Samsung is rising fastest
Specialist stores and hypermarkets lead distribution
Slow decline anticipated for computers and peripherals
AI advancement demands high-speed processors
Expanded workspace and AI features will continue to evolve
Consumer Electronics in Colombia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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