PROSPECTS AND OPPORTUNITIES
Gradual recovery supported by selective replacement and productivity-driven demand
Retail volume sales of computers and peripherals in Brazil are expected to rise gradually over the forecast period, although growth is likely to remain uneven across subcategories. Following several years of postponed upgrades, demand is projected to be driven primarily by selective replacement rather than broad-based expansion.
Sustainability and circular practices gain strategic relevance in computers and peripherals
Sustainability considerations are expected to play a more prominent role in shaping the future of computers and peripherals in Brazil over the forecast period, as environmental concerns increasingly intersect with consumer awareness and regulatory discussions. The country remains among the world’s leading generators of electronic waste, yet a considerable share of discarded devices is still handled inadequately.
Practical innovation targets productivity, flexibility and space efficiency
Innovation in computers and peripherals in Brazil is expected to focus less on disruptive hardware breakthroughs and more on practical solutions that enhance productivity, flexibility and space efficiency. As hybrid working and mobile lifestyles remain relevant, manufacturers are increasingly exploring modular and accessory-driven innovations designed to extend the functionality of existing devices rather than replace them.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Brazil - Category analysis
KEY DATA FINDINGS
Economic uncertainty reshapes demand for computers and peripherals
AI-readiness and ecosystem integration shape competitiveness
Retail e-commerce gains relevance as specialist retailers reposition their role
Gradual recovery supported by selective replacement and productivity-driven demand
Sustainability and circular practices gain strategic relevance in computers and peripherals
Practical innovation targets productivity, flexibility and space efficiency
Consumer Electronics in Brazil - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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