PROSPECTS AND OPPORTUNITIES
Promotional activity and an uptick in the economy set to boost sales
Sales of computers and peripherals are expected to see an upswing in volume growth terms over the forecast period thanks to the increasing use of sales promotions that should entice more consumers to buy these products. Furthermore, an anticipated improvement in the economy should lead to increasing purchasing power which will make it easier for consumers to afford computers and peripherals.
Larger monitors will grow in popularity driven by gamers and specialist work requirements
Whilst price promotions will likely continue to be the main factor driving sales of computers and peripherals over the forecast period, there are there are other trends that should also benefit sales. For instance, there is expected to be a growing demand for large monitors for gamers and graphic designers working from home.
AI integration will shape computers and peripherals within the forecast
Artificial intelligence is likely to be the major theme of the forecast period with most computers having some kind of integrated AI facility. However, AI facilities should also be able to seamlessly integrate Arabic and Berber languages as well as French and English as most consumers can surf between several languages at the same time and want their computers to be able to keep up rather than being stuck with an AI system that only understands English.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Morocco - Category analysis
KEY DATA FINDINGS
Retailers slash prices in an effort to push volume sales
HP leads the market due to wide product offering across numerous categories
Appliances and electronics specialists dominate distribution with e-commerce gaining traction
Promotional activity and an uptick in the economy set to boost sales
Larger monitors will grow in popularity driven by gamers and specialist work requirements
AI integration will shape computers and peripherals within the forecast
Consumer Electronics in Morocco - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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