PROSPECTS AND OPPORTUNITIES
Gaming laptops to sustain growth in a challenging market
Overall growth potential for computers and peripherals will remain limited, as many consumers increasingly rely on alternative devices for entertainment and everyday use, such as video game consoles, smartphones, and smart TVs. Nevertheless, certain niches – most notably gaming laptops and high-specification business laptops – are expected to continue expanding.
AI-capable devices to drive product innovation
Technological advancements, particularly the integration of artificial intelligence, are set to shape the evolution of the category. Demand for AI-enabled computers is likely to grow as Romanian consumers seek devices that offer cutting-edge capabilities and enhanced productivity.
Convenience and sustainability to influence purchasing decisions
Ergonomics and portability will become increasingly important factors in purchase decisions, with consumers favouring lightweight models that offer extended battery life to support mobile and hybrid work lifestyles. Sustainability will also gain prominence, as both manufacturers and consumers place greater emphasis on reducing environmental impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Romania - Category analysis
KEY DATA FINDINGS
Gaming laptops continue to grow within a declining market
Lenovo extends its leadership while emerging players gain ground
Specialist retailers dominate, while e-commerce drives channel growth
Gaming laptops to sustain growth in a challenging market
AI-capable devices to drive product innovation
Convenience and sustainability to influence purchasing decisions
Consumer Electronics in Romania - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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