Consumer and peripherals is expected to see retail volume sales stagnate over the forecast period. Printers is set to be the best performing category in terms of volume growth, due to the low penetration of these products in comparison to other categories, allowing more room for expansion.
E-commerce will remain a dynamic channel in computers and peripherals as consumers are increasingly opting for non-store retailers, which tend to offer more competitive prices. The appeal of store-based retailers will be increasingly limited to older generations who continue to value customer service and feel safer with store-based retailers when it comes to after-sales support.
Portability is set to remain a key focus for developments in computers and peripherals in the forecast period given that consumer lifestyles are becoming ever more mobile. In this context, desktops will attract minimal investment from retailers in terms of allocation of store space, while manufacturers are also set to focus on other areas, which will take a toll on the category’s performance.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
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