PROSPECTS AND OPPORTUNITIES
Stagnation due to maturity
Consumer and peripherals is expected to see retail volume sales stagnate over the forecast period. Printers is set to be the best performing category in terms of volume growth, due to the low penetration of these products in comparison to other categories, allowing more room for expansion.
E-commerce to remain dynamic
E-commerce will remain a dynamic channel in computers and peripherals as consumers are increasingly opting for non-store retailers, which tend to offer more competitive prices. The appeal of store-based retailers will be increasingly limited to older generations who continue to value customer service and feel safer with store-based retailers when it comes to after-sales support.
Portability to remain key
Portability is set to remain a key focus for developments in computers and peripherals in the forecast period given that consumer lifestyles are becoming ever more mobile. In this context, desktops will attract minimal investment from retailers in terms of allocation of store space, while manufacturers are also set to focus on other areas, which will take a toll on the category’s performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Greece - Category analysis
KEY DATA FINDINGS
Portability trend undermines demand for desktops
Hewlett-Packard leads, while Lenovo grows strongly
Appliances and electronics specialists maintains notable advantages
Stagnation due to maturity
E-commerce to remain dynamic
Portability to remain key
Consumer Electronics in Greece - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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