PROSPECTS AND OPPORTUNITIES
Market growth to be driven primarily by value gains
Over the forecast period, sales of computers and peripherals are expected to stabilise in volume terms, reflecting the category’s already high penetration and maturity in Portugal. The desktop segment will continue its structural decline in the consumer market as laptops consolidate their advantage in both performance and portability.
Artificial intelligence to emerge as a replacement driver
Artificial intelligence remains at an early stage of consumer adoption, with many users still unfamiliar with its full capabilities and potential applications. Over the forecast period, AI integration is expected to accelerate markedly, with increasingly advanced software and hardware solutions delivering tangible benefits in productivity, efficiency, and personalisation.
Flexible and foldable designs to reshape product innovation
Alongside AI, flexible and foldable displays are anticipated to be a key innovation theme in the coming years. In 2025, Lenovo introduced the ThinkBook Plus Gen 6 Rollable AI, featuring a display that expands from 14 inches to 16.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Portugal - Category analysis
KEY DATA FINDINGS
Innovation continues to sustain growth in computers and peripherals
Lenovo strengthens its position in the laptops segment
Retailer promotion and online channel expansion fuel category dynamism
Market growth to be driven primarily by value gains
Artificial intelligence to emerge as a replacement driver
Flexible and foldable designs to reshape product innovation
Consumer Electronics in Portugal - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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