PROSPECTS AND OPPORTUNITIES
Renewal cycle and substitutions set to increase sales of laptops, while desktops and monitors will decrease in the forecast period
The laptops bought during the sales boom in 2020 due to the pandemic are expected to reach the end of their life cycle during the forecast period, which is set to lead to an increase in retail volume sales of laptops in Germany. This will be further supported by the expected recovery of the economic situation, which will ease consumers’ reluctance to purchase products.
Digital transformation will lead to decreasing sales, and sustainability concerns will drive innovations in printers
The demand for printers has been on a declining trend, and this is set to continue in the forecast period. This is due to the reduced use of printed documents because of digital alternatives, which have proven to be more practical.
Sales of tablets might be affected by the “Digitalpakt” policy of the German government
Tablets is expected to be affected by different factors in the forecast period. First, there is the general trend that tablets are becoming increasingly redundant as laptops are becoming more portable, and smartphones are becoming more functional, thus taking on the features that made tablets stand out from these other products in the first place.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Germany - Category analysis
KEY DATA FINDINGS
Computers and peripherals continues to decline in 2024
Monitors is the only category to see growth, due to the gaming trend, and desktops sees the worst performance, due to preference for laptops
Consumers gravitate towards appliances and electronics specialists to buy their computers and peripherals
Renewal cycle and substitutions set to increase sales of laptops, while desktops and monitors will decrease in the forecast period
Digital transformation will lead to decreasing sales, and sustainability concerns will drive innovations in printers
Sales of tablets might be affected by the “Digitalpakt” policy of the German government
Consumer Electronics in Germany - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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