PROSPECTS AND OPPORTUNITIES
Laptops set to outperform desktops, while monitors will also benefit from this trend
Retail volume sales of computers and peripherals are projected to remain relatively stable in Germany over the forecast period. Within computers, laptops is anticipated to exhibit the most resilient performance, driven by a tail-end replacement cycle following the Windows 10 discontinuation.
Mini PCs may become the new standard for desktops
Desktops in Germany is witnessing the emergence of mini PCs as a compact, energy-efficient alternative to conventional tower units. Originally pioneered by Intel’s Next Unit of Computing (NUC) initiative, the segment has transitioned to other manufacturers following Intel's strategic withdrawal.
Desktop mode for smartphones has the potential to substitute desktops and laptops
The evolution of smartphone-to-monitor connectivity has reached a pivotal juncture in the German market, transitioning from Motorola’s ReadyFor in 2011 and Samsung’s DeX in 2017 to Google’s strategic development of Desktop Mode for Android 16. This collaboration with Samsung standardises the desktop interface across the Android ecosystem, enabling hardware-agnostic compatibility for developers.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Germany - Category analysis
KEY DATA FINDINGS
Computers and peripherals in 2025 is characterised by the Windows 10 discontinuation and innovation in ink tanks
Players who can guarantee durability and long-term cost-saving through reputation and innovation are winning share
Retail e-commerce wins share, while appliances and electronics specialists are repurposed to showcase products
Laptops set to outperform desktops, while monitors will also benefit from this trend
Mini PCs may become the new standard for desktops
Desktop mode for smartphones has the potential to substitute desktops and laptops
Consumer Electronics in Germany - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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