PROSPECTS AND OPPORTUNITIES
Downward trend to continue amid saturation and limited buying incentives
Retail sales of computers face further decline due to saturation and low levels of innovation, which is likely to slow down renewals. Desktops will likely continue to experience the sharpest decline in volume sales over the forecast period, instead growing as a niche with an increasing proportion of very powerful and relatively high-priced models.
Smartphones to increasingly challenge the status of computers
The penetration of laptops and tablets among the Austrian population is expected to fall over the forecast period, according to Euromonitor International. According to the annual Bewegtbildstudie survey by the Broadcasting and Telecommunications regulation authorities, desktop penetration has also been declining.
Stronger focus on sustainability
Consumers are increasingly considering sustainability when buying computers and peripherals. When buying computers, consumers have high demands and typically demand premium models.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Austria - Category analysis
KEY DATA FINDINGS
Demand for computers falls due to a myriad of reasons
Stable growth in unit selling prices continues
Apple extends its lead in computers and peripherals
Downward trend to continue amid saturation and limited buying incentives
Smartphones to increasingly challenge the status of computers
Stronger focus on sustainability
Consumer Electronics in Austria - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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