PROSPECTS AND OPPORTUNITIES
Volume sales will return to low positive growth, driven by stabilising economic conditions
Volume sales of computers and peripherals will return to low positive growth over the forecast period, while value growth falls. This performance will be in line with stabilising economic conditions.
Government policies promote digital technology adoption
The growing interest in technology careers among Nigerian youth, particularly in remote job opportunities, is being supported by government policies that promote digital technology adoption and computer literacy to enhance workforce productivity. This trend is expected to drive increased demand for computers and peripherals over the forecast period.
Local production of laptops and tablets set to drive growth
The introduction of locally made laptops and tablets by the indigenous Nigerian company, Imose Technologies Limited, in collaboration with the government agency NASENI, marks a significant milestone for the country’s technology industry. Recent launches includes the 14-inch NASENI Zedon X-Pro laptop, powered by an Intel Core i5 processor, and a 10.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Nigeria - Category analysis
KEY DATA FINDINGS
Affordable second-hand products affect personal sales; however, businesses and government continue to show demand
HP maintains its lead with reliable and accessible products
Electronics and appliance specialists lead distribution for computers and peripherals
Volume sales will return to low positive growth, driven by stabilising economic conditions
Government policies promote digital technology adoption
Local production of laptops and tablets set to drive growth
Consumer Electronics in Nigeria - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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