PROSPECTS AND OPPORTUNITIES
AsusTek will continue progressively marketing its gaming computers, ultra-slim laptops, desktops and laptops (business)
AsusTek Computer Inc, maintaining closer cooperation with telco, has withdrawn from tablets and, shifting focus, will continue to launch innovative models such as the ProArt series, which targets designers.
All brands will turn their attention towards Internet retailing in the years ahead
On Double 11 Day, internet retailing contributed the greatest current value sales as many online retailers offered massive discounts on November 11th. Superbrand days are conducted every few months by renowned local online retailers, including Shopee, PChome, and Momoshopping, and they continue to be the significant online battlefield for all brands.
Computex Taipei will remain a significant event in computers and peripherals
Computex 2024 returned for the third year in a physical presence in 2024. The hybrid event was held in June in Taipei, with over 1,500 participants from 36 countries, exceeding pre-pandemic levels in the number of attendees.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Taiwan - Category analysis
KEY DATA FINDINGS
Some volume growth in 2024 after posting significant decline in 2023
Innovative models continue to attract consumer interest
Printers register decline once again as consumer demand falls away
AsusTek will continue progressively marketing its gaming computers, ultra-slim laptops, desktops and laptops (business)
All brands will turn their attention towards Internet retailing in the years ahead
Computex Taipei will remain a significant event in computers and peripherals
Consumer Electronics in Taiwan - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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