PROSPECTS AND OPPORTUNITIES
AsusTek and Acer to continue shaping market dynamics
Taiwan’s leading players, AsusTek and Acer, are set to remain at the heart of the local industry, leveraging their strong brand recognition and product breadth. Asus will continue pushing its ROG gaming line, ultra-slim laptops, and ProArt series for designers, while maintaining partnerships with telecom operators to expand its reach.
E-commerce and digital retailing to gain further ground
Digital retailing will remain a powerful driver over the forecast period, with platforms like Shopee, PChome, and Momo continuing to dominate during major shopping events such as Double 11. Taiwanese consumers, who became accustomed to online shopping during the pandemic, now rely on e-commerce for its convenience and competitive pricing, even for higher-value electronics.
Computex Taipei to remain a global showcase for innovation
Computex Taipei is poised to maintain its role as one of the most important global platforms for showcasing new technologies. The 2025 edition marked a full return to physical presence, with over 1,500 exhibitors from 36 countries, surpassing pre-pandemic participation levels.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in Taiwan - Category analysis
KEY DATA FINDINGS
Computers returned to stability in 2025 after a year of decline
Innovative models helped sustain consumer interest
Peripheral categories remained under pressure
AsusTek and Acer to continue shaping market dynamics
E-commerce and digital retailing to gain further ground
Computex Taipei to remain a global showcase for innovation
Consumer Electronics in Taiwan - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
-
- Desktops
-
- Laptops
- Tablets
-
- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!