PROSPECTS AND OPPORTUNITIES
A gradual recovery is expected across the forecast period, driven by changing consumer preferences
Sales of computers and peripherals are expected to rise in South Africa over the forecast period. The ongoing trend of hybrid working models is expected to sustain demand for portable computing devices like laptops and tablets, as individuals and businesses prioritise flexibility and productivity in both home and office environments.
Digital innovation and distribution technologies will shape performance over the forecast period
Digital and technological advancements are expected to play a key role in shaping computers and peripherals during the forecast period. Significant product innovations, such as the integration of AI capabilities in laptops and tablets, are redefining consumer expectations around performance, personalisation, and productivity.
Tablet brands are set to launch new products designed to replace laptops and incorporate AI features
In 2025, leading tablet brands such as Apple, Huawei, and Samsung introduced significant innovations that reflect broader trends shaping the tablet category. Apple’s new iPad Air, featuring the M3 chip, delivers desktop-class performance, AI-enhanced features, and a redesigned Magic Keyboard, positioning it as a powerful productivity tool for professionals and creatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Computers and Peripherals in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Computers and Peripherals in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Computers and Peripherals in South Africa - Category analysis
KEY DATA FINDINGS
Computer sales experience a decline in volume, while sales of peripherals record modest growth
Established players hold firm amid rising competition in computers and peripherals
Appliance and electronics specialists dominate distribution with the emergence of more direct-to-consumer stores
A gradual recovery is expected across the forecast period, driven by changing consumer preferences
Digital innovation and distribution technologies will shape performance over the forecast period
Tablet brands are set to launch new products designed to replace laptops and incorporate AI features
Consumer Electronics in South Africa - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Computers and Peripherals
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Computers and Peripherals research and analysis database.
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