In 2025, retail volume sales of consumer electronics in Thailand experienced low growth, marking a return to expansion following consecutive declines since 2020. This uptick can be partially attributed to heavy demand for affordable products, with the significant influx and strong presence of Chinese brands intensifying the price competition. While the availability of budget-friendly options likely spurred retail volume growth by making consumer electronics more accessible to a broader consumer

Consumer electronics in Spain recorded another year of positive growth in 2025 following three years of retail volume decline between 2021 and 2023. This performance was supported by an ongoing surge in demand for televisions starting in 2024, fuelled by the country’s transition to a fully high-definition signal and upgrades in media infrastructure. The spike in sales was notably pronounced in the first quarter, an unusual trend given that television purchases typically peak in the final quarter

Consumer electronics in Argentina is set to record positive retail volume growth in 2025. However, consumer behaviour is being heavily influenced by overall economic activity and soaring inflation.

Consumer electronics in Chile experienced moderate growth in both volume and value terms in 2025, continuing the upward trend established the previous year. Although less pronounced than in 2024, growth was driven by the country's economic expansion, which led to higher disposable incomes and, consequently, greater demand for technology and innovative products. Major players such as Samsung, Lenovo, and Apple capitalised on this trend by increasing their investments to meet consumer needs.

Consumer electronics in the UAE is maintaining strong retail value growth in 2025, despite mounting pricing pressures and economic caution among middle-income households. Volume sales are also solid, though significantly lower than value sales, driven by near-saturation in core product areas like smartphones and LCD TVs. While premium innovation continues to attract affluent consumers, mid-tier competition is intensifying as brands like Xiaomi, Huawei and Hisense consolidate their presence throu

In 2025, retail volume sales of consumer electronics in Singapore experienced minimal growth, reflecting industry maturity and divergent performances across categories. Wearable electronics, wireless headphones, and portable players saw robust growth, driven by advancements in artificial intelligence (AI) and smart home integration, which enhanced their functionality and appeal to tech-savvy consumers. Imaging devices and in-car entertainment systems, however, witnessed declines as consumers shi

Retail volume sales of consumer electronics are expected to stagnate in Greece in 2025, following growth in the previous year. Although sales are not set to fall, economic hardship and the cost of living crisis are resulting in consumers delaying purchases. There is an increase in consumer-to-consumer sales, which is also affecting demand for new devices. Technological developments are also proving detrimental to the performance of many categories. For example, the shift to streaming is contribu

Volume sales of overall consumer electronics in Japan are rising slightly in 2025. The local market remains deeply influenced by complex economic factors such as the post-pandemic rebound, depreciation of the yen and rising inflation. These elements are significantly shaping consumer purchasing patterns, highlighting notable sensitivity to price increases in the mid- to low-price range products. As a result, there is a marked trend towards prioritising cost-performance among Japanese consumers,

Consumer electronics in the Czech Republic is set to record modest retail volume growth in 2025, driven by demand for computers, wireless headphones and mobile phones. The largest contribution to volume growth will be from smart wearables, which continue to gain traction among Czech consumers.

Volume sales of consumer electronics remain in a slight negative slump in Hungary in 2025, albeit at an improved rate than seen in the recent review period. This ongoing suppressed performance is attributed to high inflation in the first part of the year, with inflation levels raised again compared to 2024. This means consumers have been spending less on non-essential products, including consumer electronics. Rather, budget-conscious consumers have postponed the replacement purchases of such pro

In 2025, retail volume sales of consumer electronics in Vietnam experienced a modest decline. This trend was primarily driven by the maturity and the saturation of key product categories, which have already achieved high penetration among the population. Despite Vietnam’s economy maintaining a stable GDP growth trajectory, inflationary pressures and broader economic uncertainty cast a shadow over the industry. Consumer confidence in income prospects weakened, leading many households to prioritis

Consumer electronics has seen a more stable performance in retail volume terms in 2025. This is thanks to the positive impact of interest rate cuts which has boosted spending power and led to increased consumer confidence. Price increases have also stabilised which has helped improve consumer sentiment, with households becoming more willing to invest in consumer electronics again.

Consumer electronics in South Korea continued its downward trajectory in 2025, with retail volume sales decreasing, although to a slower extent. This was the fourth consecutive year of decline in volume terms, reflecting the challenging landscape in which players are operating. Persistent economic uncertainty, subdued consumer sentiment, and a growing reluctance to replace high-cost electronics, translated into weaker sales. While innovation was visible across most categories, consumers in South

Consumer electronics in the Netherlands is set to achieved low-level positive volume growth in 2025. This outcome is being supported by upgrades in AI-capable, health-integrated, and ecosystem-connected devices. Replacement cycles have not shortened for most categories, and several traditional segments, such as in-car entertainment, imaging devices, and home audio, continue to decline. Despite this, volume growth is being sustained by strong demand in premium segments and growth categories such

The Moroccan economy has started to show signs of recovery in 2025 as inflation has continued to fall compared to the beginning of 2024 which has helped to boost purchasing power. This has helped drive growth in sales of consumer electronics. However, despite the fact that inflation is dropping, the majority of middle-income consumers are still continuing to feel the pinch and thus remain wary about spending too much, whilst lower income consumers are yet to feel any direct benefit from the impr

In 2025, volume sales of consumer electronics in Colombia are recovering after five consecutive years of decline and stagnation. Though the country is facing uncertainty and a challenging macroeconomic scenario, private consumption has been on the up since the last quarter of 2024, positively impacting overall demand for consumer electronics.

Retail Volume sales of consumer electronics fell once again in 2025, albeit at a lower rate than the previous year of the review period.

Volume sales of consumer electronics in Egypt increased significantly in 2025.

Retail value sales of consumer electronics are predicted to grow at a 3.3% CAGR over 2025-2030, despite the uncertainty caused by tariffs looming large. Growth is being driven by the rise of affordable premium products, the growing influence of new Chinese brands and increasing demand for personalisation and sustainability.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Computing and entertainment are to become growth drivers for the wearables market. These advancements are expanding the market beyond wrist-worn devices, opening up opportunities for new entrants into the USD50 billion market.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.