The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are weighing heavily on consumer behaviour given sustained cost-of-living pressures. Opportunities lie in emerging markets, health and wellness trends, and e-commerce. Key growth industries include soft drinks and beauty and personal care.

Volume sales of consumer electronics in the UK rose steadily in 2025, although growth slowed relative to 2024 as consumer demand subsided amid wider global economic uncertainty. Consequently, many UK consumers chose to delay or postpone buying consumers electronics. Growth was stronger in value terms due to the uptick in demand combined with rising unit prices. Portable consumer electronics was the standout category in 2025 in volume terms, recording the strongest growth. Wireless headphones and

Volume sales of consumer electronics in the US are declining slightly in 2025. The year is widely viewed as a return to stability for an industry that has reached maturity. Much of the volume growth in higher value segments comes from replacement purchases, either because products have reached the end of their lifecycle or as part of the established smartphone replacement cycle, where Apple and Samsung remain the leading players.

In 2025, consumer electronics in South Africa began to stabilise, recording marginal positive growth in volume terms, following a challenging 2024. Easing inflation and interest rates improved consumer purchasing power, while political stability under the Government of National Unity (GNU) and a more reliable electricity supply created a more favourable retail environment. These conditions supported modest growth across several consumer electronics categories, with consumers showing renewed inte

In 2025, consumer electronics in the Philippines was marked by rapid digitalisation, rising disposable incomes, and an increasingly tech-savvy population. Major categories experienced robust demand, driven by evolving consumer lifestyles and a strong focus on innovation. The shift between remote and office-based work recalibrated computer demand, with AI-ready laptops from brands such as Dell, Asus, and Acer gaining significant traction due to their enhanced productivity and security features. M

Households are transforming, influenced by long-term demographic shifts and fast-changing events. Five trends stand out, namely smaller households, the rise of mature consumers, housing affordability challenges, digitally and experience dense homes, and next-generation city living focused on wellness and sustainability. Understanding these shifts helps businesses anticipate change and capture growth opportunities.

Retail volume sales of consumer electronics in Canada are set to record slight growth in 2025. Key product areas driving growth include smartphones, wireless headphones and wearable technology, with innovation and advanced technology encouraging sales. However, growth in 2025 is being challenged by reduced disposable income, inflationary pressures, and uncertainty stemming from a potential trade war with the United States.

Retail volume sales of consumer electronics in Saudi Arabia rose significantly in 2025, driven by a tech-forward demographic, increasing disposable incomes, and the ambitious Vision 2030 initiative, which aims to reduce the country’s dependence on oil to diversify its economy, while developing health, education and tourism. There was robust growth across major categories, notably smartphones, wearable electronics, smart home devices, and wireless audio equipment. This growth was fuelled by a dig

Volume sales of consumer electronics are seeing positive growth in Turkey in 2025, with value in significant double-digit figures. This indicates stable baseline demand midst high unit prices driven by double-digit inflation. However, sale performances differ across the categories in consumer electronics.

Volume sales of consumer electronics are climbing steadily in Ukraine. The ongoing war is reshaping purchasing behaviour as households place a premium on robustness, energy independence and value for money. Rather than aspiring to status symbols, local consumers now choose devices that offer practicality, durability and daily functionality in a shift that touches almost every product category. Demand is strongest for equipment that can endure unstable conditions: long-lasting batteries, shock re

After three consecutive years of declining volume sales, consumer electronics in Romania posted a modest rebound in 2025. Growth was supported by renewed demand in categories such as wearable electronics, wireless headphones, and wireless speakers. Value growth outpaced volume, driven by moderate inflation, ongoing premiumisation, and heightened interest in cuttingedge technologies.

In 2025, retail volume sales of consumer electronics in China continued to rise, driven by significant factors that reshaped consumer behaviour and market dynamics. As income levels increased and lifestyles evolved, consumer demand for consumer electronics became more diverse and sophisticated. Chinese consumers were no longer solely focused on basic functionality; instead, they placed a greater emphasis on intelligence, convenience, innovation, and brand value. This demand for consumption upgra

Volume sales of consumer electronics are set to fall in Sweden in 2025. An ongoing and prolonged economic downturn, combined with an uncertain geopolitical landscape, is weakening household spending power and consequently, dampening demand for consumer electronics. Consumers have become more cautious in their purchasing behaviour, showing increased sensitivity to prices and are more willing to choose lower-cost options and second-hand items. Many consumers are also opting to postpone their purch

In 2025, consumer electronics in Mexico saw moderate retail volume growth, marked by significant increases in smartphones, televisions, tablets, laptops, wireless speakers, and wireless headphones. Despite economic challenges, the industry demonstrated resilience. Mexican consumers are increasingly dissatisfied with basic devices, favouring electronics that multitask, offer superior image quality, and integrate seamlessly into their digital lifestyles, thus driving demand for more advanced funct

Volume sales of consumer electronics are set to rise modestly in 2025, supported by Poland’s recovering economy and rising household spending. Real GDP is projected to grow by 3.3%, fuelled by private consumption, reflecting higher real disposable income and low unemployment. This positive economic environment is helping to sustain demand for products such as wearable electronics and wireless headphones. Consumers are continuing to invest in personal devices, motivated by interests in health mon

Following Portugal’s positive economic performance in 2024, driven by stronger private consumption supported by tax reductions, rising incomes, public and private investment under the Recovery and Resilience Plan, and a low unemployment rate, the consumer electronics industry entered 2025 in a more stable position. However, category performance varied, resulting in an overall stabilisation in volume sales. Categories that had seen a surge in 2024, such as televisions boosted by major sporting ev

Volume sales of consumer electronics in Israel are expected to decline in 2025. Although there are some positive expectations for 2025, the Israeli economy continues to struggle. Economic growth decreased in the fourth quarter of 2024, reflecting the ongoing impact of the Israel-Hamas war on the country’s economy. Additionally, unemployment rates are rising, indicating a challenging job market where layoffs are prevalent.

Consumer electronics in Nigeria remains in a negative volume decline in 2025, due to the significant hikes in the prices of electronics, midst exchange rate volatility. The devaluation of the NGN has further eroded consumer purchasing power, leading to spikes in import costs and worsening inflationary pressures. Furthermore, many Nigerian consumers remain unemployed and even those with jobs are struggling, as their salaries are losing value. These challenging economic times are having an adverse

In 2025, consumer electronics in Italy was strongly influenced by overall uncertainty affecting various industries in Europe. Given that Italy does not have domestic production of most devices and relies heavily on foreign markets for hardware, retailers and brands were compelled to rethink their supply chains and strategies. The changing geopolitical landscape introduced significant challenges, leading to expected price and inventory instability. These factors contributed to cautious consumer s

In 2025, consumer electronics in France navigated a challenging environment, driven by three key trends: the lingering effects of the post-pandemic consumption boom, macroeconomic factors, and price positioning. The surge in sales during lockdown periods led to elevated ownership levels and extended product lifecycles, contributing to ongoing volume pressures. This trend was important in 2025 because it indicated a saturation point in the market, where consumers were less inclined to make new pu

In 2025, retail volume sales of consumer electronics in Thailand experienced low growth, marking a return to expansion following consecutive declines since 2020. This uptick can be partially attributed to heavy demand for affordable products, with the significant influx and strong presence of Chinese brands intensifying the price competition. While the availability of budget-friendly options likely spurred retail volume growth by making consumer electronics more accessible to a broader consumer

Consumer electronics in Spain recorded another year of positive growth in 2025 following three years of retail volume decline between 2021 and 2023. This performance was supported by an ongoing surge in demand for televisions starting in 2024, fuelled by the country’s transition to a fully high-definition signal and upgrades in media infrastructure. The spike in sales was notably pronounced in the first quarter, an unusual trend given that television purchases typically peak in the final quarter

Consumer electronics in Argentina is set to record positive retail volume growth in 2025. However, consumer behaviour is being heavily influenced by overall economic activity and soaring inflation.

Consumer electronics in Chile experienced moderate growth in both volume and value terms in 2025, continuing the upward trend established the previous year. Although less pronounced than in 2024, growth was driven by the country's economic expansion, which led to higher disposable incomes and, consequently, greater demand for technology and innovative products. Major players such as Samsung, Lenovo, and Apple capitalised on this trend by increasing their investments to meet consumer needs.