Chinese manufacturers are reshaping consumer electronics through affordable premium innovation, challenging established leaders. On device AI and advanced wearables drive the next growth wave, while Apple and Samsung retain strong positions. Emerging markets fuel expansion as value brands narrow the gap with premium competitors.

Despite strong e-commerce growth, offline retail remains important in consumer electronics. Many consumers still prefer to see and try products before purchasing. Stores are evolving into experience hubs that offer showrooming, product demonstrations and expert advice. Within an increasingly omnichannel ecosystem, offline and online channels operate in a complementary way, although e-commerce continues to grow faster.

In 2025, consumer electronics in Germany recorded positive retail volume growth, underpinned by a combination of transitions and targeted innovation. Regulatory shifts and the discontinuation of legacy formats stimulated replacement demand for televisions and laptops. Concurrently, specific categories such as activity bands, printers, and e-readers benefited from significant technological advancements. These developments collectively drove momentum, as consumers updated hardware to align with cu

Sales of consumer electronics in Austria contracted more significantly in retail volume terms in 2025 than the previous year, which benefited from several factors, such as sales of televisions rising due to the UEFA Euro tournament and revised broadcasting fees. Despite a stronger fall in volume sales in 2025, the decline in current value terms decelerated, supported by recovering consumer sentiment and a preference for premium, innovative models. As inflationary pressures eased, some of those w

The rise of Gen Alpha in Asia is redefining consumer behaviour, with a focus on ultra-convenience, digital integration, and health and wellbeing, creating opportunities for brands to innovate and capture a significant share of the region's growing consumer market, worth over USD10 trillion.

In Brazil, retail volume and value sales of consumer electronics rose steadily in 2025, supported by a broad-based recovery in replacement demand and categories that have become closely tied to everyday routines, most notably smartphones, wireless audio and smart wearables. While consumer confidence remained cautious, the market benefited from a more stable inflationary environment compared to prior years, enabling households to resume delayed upgrades, often facilitated by instalments and promo

This report bring together results from Euromonitor’s Voice of the Industry Survey, fielded in March and October 2025, which tracks sales performance and expectation, innovation initiatives, digital trends and technology investment. It highlights insights from industry professionals to understand short- and long-term business priorities and growth strategies.

Volume sales of consumer electronics are set to rise in Indonesia in 2025, supported by a combination of technological innovation, rising digital adoption, and expanding accessibility across both urban and rural areas. Growth is expected to be particularly strong in categories such as wearable electronics, wireless headphones, and portable players, where advances in artificial intelligence (AI) and smart home integration are enhancing product functionality and consumer appeal.

Volume sales of consumer electronics in Malaysia fell slightly in 2025, reflecting a maturing industry and mixed performance across product categories. While segments such as smartphones, wearable electronics, and wireless headphones recorded modest growth due to lifestyle shifts, AI-powered features, and smart home integration, other categories, including imaging devices and in-car entertainment systems, continued to decline due to changing consumer preferences and category saturation.

Volume sales of consumer electronics have seen moderate growth in 2025, reflecting a mature market landscape with mixed performances seen across the various categories. Growth has primarily been driven by rising consumer expectations around premiumisation, smart connectivity, and lifestyle-driven adoption, which has continued to shape purchasing behaviour despite economic caution and inflationary pressures.

In 2025, consumer electronics in Hong Kong experienced slightly slower volume growth compared to the previous year of the review period, although current value growth was robust. Growth plateaued in several key product areas, including computers, in-home consumer electronics, tablet computers, and smartphones, among others. The industry’s response to the lifting of COVID-19 restrictions has been somewhat slow. An uncertain economic climate, brought about by global socio-economic challenges and p

Consumer electronics in Taiwan returned to slight growth in 2025 following a weaker 2024, supported by a gradual recovery in consumer spending and new product launches powered by AI-driven innovation. Taiwanese consumers remained cautious with discretionary spending, as outbound travel and economic uncertainty limited overall demand. Nevertheless, interest in premium features, smarter functionality, and products linked to health and entertainment helped sustain momentum in certain categories.

In 2025, consumer electronics in India saw a significant shift away from standalone devices toward interconnected technology ecosystems. Local consumers opted for premium, AI-powered, meticulously designed products that function harmoniously together, reflecting a blend of aspiration and practical requirements. This movement towards premiumisation and technological advancement fuelled growth not only in volume terms but also in overall value sales, with accessible financing options making the pr

The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are weighing heavily on consumer behaviour given sustained cost-of-living pressures. Opportunities lie in emerging markets, health and wellness trends, and e-commerce. Key growth industries include soft drinks and beauty and personal care.

Volume sales of consumer electronics in the UK rose steadily in 2025, although growth slowed relative to 2024 as consumer demand subsided amid wider global economic uncertainty. Consequently, many UK consumers chose to delay or postpone buying consumers electronics. Growth was stronger in value terms due to the uptick in demand combined with rising unit prices. Portable consumer electronics was the standout category in 2025 in volume terms, recording the strongest growth. Wireless headphones and

Volume sales of consumer electronics in the US are declining slightly in 2025. The year is widely viewed as a return to stability for an industry that has reached maturity. Much of the volume growth in higher value segments comes from replacement purchases, either because products have reached the end of their lifecycle or as part of the established smartphone replacement cycle, where Apple and Samsung remain the leading players.

In 2025, consumer electronics in South Africa began to stabilise, recording marginal positive growth in volume terms, following a challenging 2024. Easing inflation and interest rates improved consumer purchasing power, while political stability under the Government of National Unity (GNU) and a more reliable electricity supply created a more favourable retail environment. These conditions supported modest growth across several consumer electronics categories, with consumers showing renewed inte

In 2025, consumer electronics in the Philippines was marked by rapid digitalisation, rising disposable incomes, and an increasingly tech-savvy population. Major categories experienced robust demand, driven by evolving consumer lifestyles and a strong focus on innovation. The shift between remote and office-based work recalibrated computer demand, with AI-ready laptops from brands such as Dell, Asus, and Acer gaining significant traction due to their enhanced productivity and security features. M

Households are transforming, influenced by long-term demographic shifts and fast-changing events. Five trends stand out, namely smaller households, the rise of mature consumers, housing affordability challenges, digitally and experience dense homes, and next-generation city living focused on wellness and sustainability. Understanding these shifts helps businesses anticipate change and capture growth opportunities.

Retail volume sales of consumer electronics in Canada are set to record slight growth in 2025. Key product areas driving growth include smartphones, wireless headphones and wearable technology, with innovation and advanced technology encouraging sales. However, growth in 2025 is being challenged by reduced disposable income, inflationary pressures, and uncertainty stemming from a potential trade war with the United States.

Retail volume sales of consumer electronics in Saudi Arabia rose significantly in 2025, driven by a tech-forward demographic, increasing disposable incomes, and the ambitious Vision 2030 initiative, which aims to reduce the country’s dependence on oil to diversify its economy, while developing health, education and tourism. There was robust growth across major categories, notably smartphones, wearable electronics, smart home devices, and wireless audio equipment. This growth was fuelled by a dig

Volume sales of consumer electronics are seeing positive growth in Turkey in 2025, with value in significant double-digit figures. This indicates stable baseline demand midst high unit prices driven by double-digit inflation. However, sale performances differ across the categories in consumer electronics.

Volume sales of consumer electronics are climbing steadily in Ukraine. The ongoing war is reshaping purchasing behaviour as households place a premium on robustness, energy independence and value for money. Rather than aspiring to status symbols, local consumers now choose devices that offer practicality, durability and daily functionality in a shift that touches almost every product category. Demand is strongest for equipment that can endure unstable conditions: long-lasting batteries, shock re

After three consecutive years of declining volume sales, consumer electronics in Romania posted a modest rebound in 2025. Growth was supported by renewed demand in categories such as wearable electronics, wireless headphones, and wireless speakers. Value growth outpaced volume, driven by moderate inflation, ongoing premiumisation, and heightened interest in cuttingedge technologies.