Retail value sales of digestive remedies are set to rise in current terms in Chile in 2025. The category has experienced a notable slowdown, as consumers are increasingly shifting towards more natural alternatives or seeking direct medical advice, marking a change in self-medication habits. The only exception within the category is antacids, which remains deeply ingrained in Chilean culture and displays strong seasonality, particularly around festive periods.

Retail value sales of sports nutrition are set to see strong growth in current terms in Chile in 2025, although a slowdown is evident compared to the double-digit expansions seen in the previous two years. This deceleration is largely being driven by rising prices within the category, particularly in segments such as protein powders, where average tickets now exceed CLP50,000. These increases occur in a broader context of economic uncertainty during an election year, making consumers more cautio

Retail value sales of cough, cold and allergy (hay fever) remedies are set to grow in current terms in 2025, primarily driven by seasonal factors that increased the incidence of respiratory illnesses. Health authorities implemented a comprehensive preventive programme to provide citizens with timely information and recommendations on viral circulation, vaccination, and proper use of the healthcare network. Official health institutions highlighting the early onset of viral activity, including inf

Retail value sales of analgesics are expected to decline slightly in current terms in Chile in 2025. Although the analgesics market in Chile is showing an improved performance compared to the previous two years of contraction, it still remains in negative growth territory. A key factor behind this ongoing decline has been negative media coverage, particularly around the use of ibuprofen, which has contributed to the category’s overall weakness. While reports on adverse effects of ibuprofen did n

Retail value sales of consumer health are expected to rise in current terms in Chile in 2025, though at a slightly slower rate than in the previous year, reflecting broader economic conditions. The Central Bank of Chile projects GDP growth of 1.5% to 2.5%, with a slowdown expected towards the end of the year due to global headwinds. The OECD forecasts 2.3% growth, driven by external demand for copper and lithium but constrained by weak productivity, while the IMF estimates 2.0% to 2.6%, above th

Retail value sales of herbal/traditional products are expected to rise in current terms in Chile in 2025. Growth is occurring despite a restrictive regulatory environment that limits the category’s development, as any product derived from extracts is considered pharmaceutical, which restricts both its commercialisation and related communications. Companies seeking to enter the category face significant challenges in naming products or obtaining authorisations, illustrating the difficulties faced

Retail value sales of eye care are expected to fall in current terms in Chile in 2025. The category saw a marked deceleration of growth in 2024., which was influenced by abnormal weather patterns, including unusually low temperatures during autumn, which disrupted seasonal trends and reduced the typical demand for both standard and allergy-related eye care products. In 2025, the even poorer performance of eye care has been driven more by consumer purchasing priorities rather than climatic factor

Retail value sales of wound care are expected to grow slightly in current terms in 2025. The wound care category is experiencing a slowdown in 2025 compared to 2024, following a year of recovery after a weak performance in 2023. Despite some stabilisation in 2024, ongoing economic constraints have continued to limit consumer spending, leading households to prioritise essential purchases over categories like wound care. Wound care products are typically considered non-essential, with purchase occ

Retail value sales of dermatologicals are expected to rise in current terms in Chile in 2025. The category continues to grow in line with previous years, showing a stable performance without major fluctuations. While the category is generally characterised by its steadiness and did not experience substantial growth following the lifting of COVID-19 restrictions, certain factors are contributing to continued demand. Antifungal products, for instance, benefit from the growing interest in healthier

Retail value sales of sleep aids are expected to grow strongly in current terms in Chile in 2025. The trend of incorporating these products into nightly routines remains firmly established, with consumers showing a clear preference for natural alternatives over prescription medications. Herbal and traditional products dominate value sales, largely due to consumer concerns around the perceived addictive effects of prescription options, as well as their reputation for generating dependency and req

Retail value sales of weight management and wellbeing are set to decline in current terms in Chile in 2025. The category is struggling largely due to waning consumer interest in traditional products such as slimming teas, meal replacements, and weight loss supplements, which are increasingly perceived as unreliable due to their prolonged use requirements and lack of guaranteed results. Many local consumers also view these products as synthetic and potentially harmful, further discouraging purcha

Retail value sales of dietary supplements are expected to grow in current terms in Chile in 2025. The category continues to see healthy growth driven primarily by increasing consumer interest in preventive health and targeted supplementation. Amongst the most in-demand products are minerals, particularly magnesium, where consumers have become more specialised and increasingly seek specific variants such as magnesium bisglycinate, chelated magnesium, and magnesium nitrate. Magnesium bisglycinate,

Retail value sales of paediatric consumer health are expected to decline in current terms in Chile in 2025. The category faces a third consecutive year of contraction. Related categories, such as baby care and beauty products for infants, have also shown declines over the past three years, aligned with declining birth rates in the country. Within paediatric analgesics, decreases have been even more pronounced than in standard analgesics.

Retail value sales of vitamins are expected to rise in current terms in Chile in 2025. The vitamins category is experiencing a slowdown in growth, driven largely by consumer caution in the prevailing economic environment. Shoppers have reduced their purchase frequency or postponed buying until discount events, which has weighed on the category’s performance. After the pandemic, vitamin D gained strong relevance, followed by vitamin C, which has traditionally maintained steady demand. However, in

In 2024, couples with children were the most common household type in Chile, driven by traditional family values and a trend towards smaller family sizes. Over 2024-2029, the number of households is forecast to grow by 1.9%, with single person households expanding the fastest. Urbanisation and digital technology adoption are expected to continue, enhancing connectivity and economic development, though challenges such as income inequality and housing affordability persist.

In 2024, Chile saw a 4.9% real increase in per capita disposable income, driven by economic growth and improved labour productivity. Furthermore, the government's social and fiscal reforms, including the “Fiscal Pact”, are expected to boost income growth by 11.1% over 2024-2029. However, income inequality and the gender pay gap remain significant, with the wealthiest 10% holding 40.6% of total disposable income and men earning 28.7% more than women.

In 2024, Chile’s real GDP grew by 2.6%, surpassing the regional average, supported by strong private and public spending, alongside robust exports. Inflation fell to 3.9%, largely due to declining food and energy prices. While real GDP growth is projected to ease to 2.2% in 2025, amid external pressures and domestic policy adjustments, Chile’s resilient labour market and strategic push for regional integration should help cushion the slowdown.

In 2025, value sales of other dairy are seeing double-digit growth in Chile. Cream is the most dynamic member of other dairy in terms of value growth, closely followed by flavoured condensed milk; together they remain the two most important subcategories. Both products benefit from a post-pandemic environment in which households cook more frequently at home, whether for personal consumption or, in many cases, to generate additional income through small-scale sales of home-made goods. Chilled dai

In 2025, value sales of baby food in Chile are declining, and the sustained fall in the national birth rate remains the single most important drag on performance. Figures from the National Institute of Statistics show that births fall by 22.6 per cent in 2024, giving Chile the lowest birth rate in Latin America. This demographic pressure has weighed on the category for several years and continues to limit demand.

Value sales of drinking milk products are seeing solid growth in Chile 2025. Chilean consumers continue to view the products as nutritious and healthy food that supplies calcium and fits easily into both breakfast and snack occasions. At the same time, drinking milk is diversifying, with lactose-free, protein-rich, skimmed and semi-skimmed variants broadening its appeal. Shelf stable milk is the most dynamic member of the category in 2025, delivering the strongest value growth and driven by full

2025 is seeing retail value sales of yoghurt and sour milk products rising strongly in Chile. Yoghurt and sour milk products are now a staple in Chilean households, valued both for their convenience as a snack and for their perceived health and wellness benefits.

In 2025, retail value sales of cheese in Chile are increasing. Data from the Chilean Office of Agricultural Studies and Policies (ODEPA) show that annual consumption is now at 11 kg per capita - the highest level in Latin America and a figure that continues to expand. Growth rests on two pillars: the steady development of new domestic varieties and a wider offer of imported cheeses that together stimulate interest and demand.

Value sales of butter and spreads are rising in Chile in 2025, supported by a sustained rise in home cooking that first took hold during the pandemic. Consumers who discovered baking and general cookery as hobbies in 2020 continue to refine their skills, and this enthusiasm is feeding directly into demand for core ingredients such as butter and spreads. Many households are also converting their new-found culinary abilities into a source of supplementary income by producing cakes or cookies for s

In 2025, value sales of dairy products and alternatives are rising in Chile, as are volume sales. The improvement in volume sales growth follows two difficult years in which unit price increases, rather than consumption, sustained revenue. Performance is not uniform, however. Baby food is in decline as a long-term fall in Chile’s birth rate continues to weigh on infant milk powder volumes, while powder milk is losing ground as consumers favour the more affordable shelf stable milk.