In 2025, value sales of other dairy are seeing double-digit growth in Chile. Cream is the most dynamic member of other dairy in terms of value growth, closely followed by flavoured condensed milk; together they remain the two most important subcategories. Both products benefit from a post-pandemic environment in which households cook more frequently at home, whether for personal consumption or, in many cases, to generate additional income through small-scale sales of home-made goods. Chilled dai

In 2025, value sales of baby food in Chile are declining, and the sustained fall in the national birth rate remains the single most important drag on performance. Figures from the National Institute of Statistics show that births fall by 22.6 per cent in 2024, giving Chile the lowest birth rate in Latin America. This demographic pressure has weighed on the category for several years and continues to limit demand.

Value sales of drinking milk products are seeing solid growth in Chile 2025. Chilean consumers continue to view the products as nutritious and healthy food that supplies calcium and fits easily into both breakfast and snack occasions. At the same time, drinking milk is diversifying, with lactose-free, protein-rich, skimmed and semi-skimmed variants broadening its appeal. Shelf stable milk is the most dynamic member of the category in 2025, delivering the strongest value growth and driven by full

2025 is seeing retail value sales of yoghurt and sour milk products rising strongly in Chile. Yoghurt and sour milk products are now a staple in Chilean households, valued both for their convenience as a snack and for their perceived health and wellness benefits.

In 2025, retail value sales of cheese in Chile are increasing. Data from the Chilean Office of Agricultural Studies and Policies (ODEPA) show that annual consumption is now at 11 kg per capita - the highest level in Latin America and a figure that continues to expand. Growth rests on two pillars: the steady development of new domestic varieties and a wider offer of imported cheeses that together stimulate interest and demand.

Value sales of butter and spreads are rising in Chile in 2025, supported by a sustained rise in home cooking that first took hold during the pandemic. Consumers who discovered baking and general cookery as hobbies in 2020 continue to refine their skills, and this enthusiasm is feeding directly into demand for core ingredients such as butter and spreads. Many households are also converting their new-found culinary abilities into a source of supplementary income by producing cakes or cookies for s

In 2025, value sales of dairy products and alternatives are rising in Chile, as are volume sales. The improvement in volume sales growth follows two difficult years in which unit price increases, rather than consumption, sustained revenue. Performance is not uniform, however. Baby food is in decline as a long-term fall in Chile’s birth rate continues to weigh on infant milk powder volumes, while powder milk is losing ground as consumers favour the more affordable shelf stable milk.

Retail value sales of plant-based dairy are seeing growth in Chile in 2025. Plant-based foods are a fundamental part of the ongoing food transition, driven by rising interest in foods that are not based on animal products and by growing engagement with vegetarian, vegan and gluten-free diets. This shift is reshaping the type of food produced by the food industry.

Chile enjoys economic freedom and state finances are sound, but the political scene is increasingly polarised. The economy is expected to underperform regional peers and exposure to mining remains substantial, but inflation is under control. Although Chile is an important consumer market, it is ageing rapidly and concerns about immigration are rising. A highly connected populace will drive e-commerce and key technology players are launching operations in Chile, but innovation could be boosted.

In 2025, retail volume sales of in-car entertainment in Chile fell by 5% falling to 141,000 units, continuing a trend of decline witnessed over much of the review period. This decrease was largely driven by the emergence of competitors offering more advanced technology and features, particularly smartphones, which have become increasingly sophisticated and multifunctional. Another significant factor was the integration of advanced technology, such as GPS devices, into new cars, which reduced the

In 2025, retail volume sales of mobile phones in Chile grew by 3% to reach 6.3 million units. This growth was primarily driven by the continued popularity of smartphones, which saw significant enhancements in functionalities such as 5G connectivity, improved camera quality, and the use of innovative materials, including vegan options for smartphone casings and screens. These advancements resonated particularly well with environmentally-conscious consumers, boosting demand and contributing to the

Consumer electronics in Chile experienced moderate growth in both volume and value terms in 2025, continuing the upward trend established the previous year. Although less pronounced than in 2024, growth was driven by the country's economic expansion, which led to higher disposable incomes and, consequently, greater demand for technology and innovative products. Major players such as Samsung, Lenovo, and Apple capitalised on this trend by increasing their investments to meet consumer needs.

In 2025, retail volume sales of home audio and cinema in Chile fell by 17% to reach 70,000 units. The decline was a continuation of an ongoing trend, primarily driven by the obsolescence of traditional products. These products struggled to compete with wireless devices that offered enhanced technology and functionality. Chilean consumers, increasingly familiar with smart systems, pushed traditional home audio and cinema products into smaller market niches. Portability emerged as a key feature, l

In 2025, retail volume sales of computers and peripherals in Chile rose by 3% to total 2.4 million units, continuing the positive trend observed in 2024. This growth was driven by several key factors. The country's economic development increased consumers' disposable incomes, which in turn boosted spending on technology. Continuous innovation within the category, particularly the advancements in artificial intelligence, attracted consumers looking for devices with advanced features. Additionally

Retail volume sales of portable media players in Chile fell by 5% in 2025 to total 189,000 units, marking the fourth consecutive year of decline. This downward trend was primarily driven by the continued replacement of portable media players with devices offering superior functionality, such as smartphones. The decline was most pronounced in portable multimedia players, which had faced double-digit annual decreases for over a decade, rendering them largely obsolete and confining their use to a n

In 2025, retail volume sales of home video in Chile grew by 1% to reach 1.2 million units. This moderate increase, which continued the positive trend from 2024, was driven by several key factors. Rising disposable incomes among local consumers enabled them to invest in new and advanced products, while technological advancements such as 4K Ultra HD and OLED displays significantly enhanced the viewing experience, encouraging device upgrades. The increasing penetration of the internet and the growi

In 2025, retail volume sales of imaging devices in Chile fell by 12% to reach 52,000 units, continuing a longstanding decline. This downward trend was driven by the increasing substitution of dedicated digital cameras with smartphones, which have consistently improved their photographic and video capabilities. Most smartphones in Chile now come equipped with high-quality cameras, capable of capturing excellent images and videos, thereby reducing the need for separate digital cameras. The digitis

In 2025, retail volume sales of wearable electronics in Chile increased by 3% to total 737,000 units, continuing the positive trend observed in recent years. This growth was primarily fuelled by smart wearables, which saw significant mass adoption. Major brands such as Samsung, Xiaomi, and Apple introduced new products, while new entrants such as Honor also made a notable impact. Wearable electronics became increasingly popular as tools for training and wellness, with a diverse range of brands m

In 2025, retail volume sales of wireless headphones in Chile grew by 2% to reach two million units. The category experienced moderate growth, continuing the upward trend that began in 2023. This expansion was primarily driven by the strong performance of TWS earbuds. Continuous innovations in true wireless stereo technology, such as improvements in sound quality, battery life, and connectivity, have made these devices more appealing and convenient for consumers. These technological advancements

Retail value sales of sugar confectionery in Chile increased by 4% in current terms, reaching CLP202 billion in 2025. This growth was primarily driven by the sustained popularity of certain categories, such as gummies and jellies, and lollipops. Leading brands, including Frugele from Empresas Carozzi SA, continued to contribute to the growth of gummies, while lollipops, particularly Bon Bom Bum from Colombina, also saw increased sales. Despite the overall stability in volume and value sales, sug

In 2025, chocolate confectionery in Chile experienced a retail value sales increase of 6% to reach CLP811 billion, while retail volume sales resumed growth following a marginal dip the previous year. This performance can be attributed to several key factors. Firstly, a decline in cocoa prices alleviated the financial pressure on manufacturers, allowing them to reduce costs and, in turn, make their products more affordable for consumers. The improved economic situation in the country also played

In 2025, retail value sales of gum in Chile rose by 4% in current terms to reach CLP60.8 billion. Despite this increase, gum experienced flat retail volume sales. The category has been struggling to recover since the decline during the pandemic, and several factors contributed to 2025’s stagnation. The increasing awareness of the negative effects of excessive sugar consumption have encouraged many Chileans to reduce their intake of products containing added sugars, including some gum options. Ad

In 2025, retail value sales of sweet biscuits, snack bars and fruit snacks in Chile rose by 5% to total CLP724 billion. This positive performance was driven by a combination of strategic promotions and the effective use of shrinkflation. Towards the end of the review period, players faced significant challenges, including rising raw material prices and decreasing consumer disposable incomes, placing pressure on them to maintain competitive pricing. Shrinkflation, a strategy where the size or qua

In 2025, retail value sales of savoury snacks in Chile grew by 5% in current terms, reaching CLP672 billion. This moderate growth marked a recovery from a period of decline, driven by the increasing popularity of tortilla chips, which gained significant traction among Chilean consumers and saw an expansion in product variety. Companies responded to this trend by launching new snacks featuring unique ingredients and innovative flavours, broadening their appeal to a wider audience.