Chile
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Carbonates in Chile has struggled amidst tough economic conditions and a growing health trend. This has seen consumers move to lower-priced and/or perceived healthier products. Within carbonates, this is seeing reduced sugar variants outpace regular ones in off-trade volume growth terms. Nonetheless, indulgence and taste remained key drivers of regular carbonates consumption at the end of the review period. Importantly, key carbonates players are investing heavily in finding ways to engage and w
Over 2025, RTD tea in Chile is projected to see further double-digit growth in off-trade volume and current value sales terms. RTD tea’s health and wellness positioning, related to antioxidants, less caffeine than many coffees and hydrating qualities, helped the category to continue to perform strongly at the end of the review period. Additionally, demand is supported by increasingly warmer summer months amidst climatic developments. As temperatures rise, there is an increasing demand for appeti
The economic situation and developments continued to impact the performance of soft drinks in Chile at the end of the review period. The World Bank raised the growth projection for GDP in Chile for 2025, according to the monetary policy report of October 2025. Domestic demand is on the rise in 2025, while the price of copper, the country's largest export, showed some volatility. Meanwhile, shorter-term investment is anticipated to be more dynamic due to large mining and energy projects, whose bu
Retail and foodservice volume sales of bottled water in Chile are projected to increase strongly, and at a similar rate, over 2025 as a whole. Despite the challenging economic environment, bottled water emerged as a top performing category in growth terms in 2025. Health and wellbeing positioning and price advantages, with room for appetising options with healthier positioning for children, female consumers and families, are driving demand growth. In 2025, bottled water continued its upward traj
Concentrates in Chile is projected to continue to see only a marginal increase in off-trade RTD volume sales over 2025. Meanwhile, off-trade current value sales of concentrates in Chile are projected to decrease over 2025, albeit following fast increases in the previous two years. The stagnation in growth in the category is mainly due to an increasingly sophisticated Chilean consumer base that rejects options like concentrates, which are perceived as artificial, highly processed or unnatural. As
Retail volume sales of juice in Chile are projected to decline notably over 2025 as a whole. Impacted by climate conditions, leading to poorer harvests of key ingredients like oranges and higher prices, there has been a shift to lower-priced options, such as reconstituted 100% juice, and alternatives to orange juice. In a similar vein, lower-priced, if lower juice and nutrient content, nectars remain the best sellers in off-trade volume terms. Nonetheless, there remains a demand for healthier an
Energy drinks in Chile continued to perform strongly during 2025. These products enjoy numerous consumption occasions, such as for energy boosts, but also refreshment and fitness-orientated reasons. In line with general health and wellbeing trends, the reduced sugar category continues to develop in terms of offer and sales development. Importantly, the consumer base for energy drinks in Chile is expanding with the growing offer of affordable brands and widening distribution.
Off-trade volume sales of RTD coffee in Chile are projected to see a further, if marginal, decrease over 2025. Only high prices and a strong increase in the average unit price are driving ongoing strong growth in off-trade current value sales at the end of the review period. RTD coffee continues to struggle to gain acceptance in Chile, largely due to the distinct taste preferences of local consumers, a narrow product offer and limitations on distribution.
Sports drinks in Chile is seeing fast declines in demand towards the end of the review period, albeit following dynamic increases in the early review period. Thus, off-trade volume sales of sports drinks in 2025 remain well above the level of the beginning of the review period. The category has received boosts from new product development and innovation, including new flavours and reduced sugar entries. Moreover, the launch of oral hydration solutions has increased the potential uses of sports d
Despite economic pressures prompting cautious spending, health and premium trends continued to shape choices. Tea remained the most consumed hot drink, benefiting from its affordability and healthy image, though overall performance stagnated. Coffee recorded marginal volume growth, led by fresh formats and a surge in specialist coffee shops offering premium experiences. Instant coffee declined, but fresh beans, ground coffee, and pods thrived in retail and foodservice channels. Other hot drinks,
In 2025, coffee prices in Chile surged due to climate change impacts, including droughts and irregular rainfall, which reduced crop yields and drove up green coffee costs. This led to higher retail prices and double-digit current value growth, though volume sales slowed, with instant coffee performing poorly. Conversely, instant coffee mixes and fresh coffee products gained traction, supported by affordability and flavour innovation. Foodservice saw a slight decline in instant coffee but benefit
Tea remains Chile’s most consumed hot drink, reflecting its cultural importance. However, the category has faced stagnation, with coffee gaining ground through premium offerings. Black tea dominates, mainly with tea bags, but demand declined post-pandemic. In contrast, fruit/herbal tea and green tea were dynamic performers, driven by perceived health benefits and flavour diversity. Supermarkets and hypermarkets lead distribution, while e-commerce is the fastest-growing channel, supported by high
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Demand for other hot drinks in Chile continued to decline in 2025, driven mainly by falling sales of flavoured powder drinks traditionally consumed by children. Lower milk consumption, declining birth rates, and rising health concerns over sugar and artificial additives have weakened this category. Adults increasingly favour plant-based milk and alternative options like coffee and fruit/herbal tea, further accelerating the decline. Yerba mate, which accounts for most other plant-based hot drinks
Sauces, dips, and condiments in Chile maintained healthy growth in 2025, continuing the same trajectory observed in the previous year. Category performance is primarily driven by sauces and herbs and spices, which remain central to the category’s expansion. As Chilean consumers embrace home cooking and experience a shift in dining habits, they increasingly value condiments for their ability to elevate dishes and provide greater control over home-prepared meals. Home cooking encourages culinary e
Edible oils in Chile has witnessed slower value growth in 2025, denoting weaker consumer demand compared to recent years. During the first half of the year, consumption displayed some dynamism, but growth decelerated in the second half, reflecting more cautious and price-driven spending behaviour. High levels of promotion were visible, whilst sales via the traditional channel strengthened as consumers sought more affordable options.
The sweet spreads category in Chile is enjoying steady growth in 2025, driven by the continued dynamism of honey. The rising consumer interest in natural and perceived healthier products has supported the sales performance of honey. By contrast, other segments such as spreads and jams and preserves have lost relevance and are showing signs of slowing, as these products are increasingly seen as less healthy and no longer form part of habitual consumption.
Cooking ingredients and meals witnessed slower growth in volume and value terms over 2025, shaped by economic pressures, evolving consumer priorities, and a growing demand for convenience and flavour innovation. Persistent inflation and rising utility (electricity) costs have led to ongoing caution with consumer expenditure resulting in heightened price sensitivity. On the supply side, manufacturers have faced climate-related supply challenges impacting the production of olive oil and chocolate.
Meals and soups in Chile witnessed a return to volume growth in 2025, as demand for ready meals recovered following several challenging years. Consumers are embracing the convenience of both products to support busy lifestyles, although affordability still remains key.
Breakfast cereals is seeing growth, but many budget conscious consumers are looking for more affordable options within the category. At the same time, rising consumer health awareness is supporting an increasing interest in products offering functional properties and greater nutritional value. This is influencing the innovation strategies of manufacturers, leading to the introduction of products such as high-fibre variants and fortified options.
Bread remains a staple in the Chilean diet, with local consumers continuing to prefer artisanal products. However, price rises resulting from increasing operational costs are exerting a downward pressure on volume sales. Nonetheless, products with a healthier, more authentic positioning are gaining traction.
Rice, pasta and noodles is benefiting from a more stable rice supply in 2025, following challenging conditions in the previous year. The marked rise in prices caused by the restricted supply continue to affect the market, however, with Chinese brands having entered the rice category to tap into consumer demand for more affordable options. At the same time, the overall category is seeing notable moves towards product options with a healthier image, as well as more sustainable processes and produc
Processed fruit and vegetables is seeing sales hit by a cautious consumer environment. However, the ongoing demand for convenient meal preparation amongst ever busier modern consumers continues to provide opportunities for expansion. Indeed, areas such as frozen fruit also have the potential to tap into the health and wellness trend going forward.
Persistent food inflation, cost-of-living pressures, and uncertainty in global supply - exacerbated by the US administration’s trade policies - are driving consumers to seek affordable staple foods, boosting the use of discount retail channels such as discount stores and warehouse clubs, and driving growth in private labels. Private labels are becoming increasingly attractive as they expand their portfolios and achieve quality comparable to established brands. In particular, private labels from
Processed meat, seafood and alternatives to meat is seeing persistent consumer caution influence purchasing decisions despite signs of improving economic conditions. This is leading consumers to look for affordable options and private label products. At the same time, the category is seeing notable growth in the development of plant-based products supported both by the health and wellness trend and increasing environmental awareness.
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