Menstrual care in Chile saw a rebound in 2025, with retail volume growing by 6% and retail value reaching CPL112 billion. This performance is supported by a recovery in consumer spending as the economic environment stabilises, evident from the upward trend in total consumer expenditure, which reached CPL191 trillion in 2025. Chile’s population also continues to grow, reaching 19.8 million in 2025, providing a stable base of potential consumers for menstrual care. The improved economic outlook en

Tissue and hygiene in Chile demonstrated robust momentum in 2025, outpacing many global counterparts as both value and volume rise in line with a more favourable economic environment and the rebound in consumer spending, supported by consumer expenditure of CLP191.1 trillion and a total population of 19.8 million. Retail tissue stands out as the largest category, with a value increase of 3% while retail adult incontinence recorded an 8% jump in value and 5% rise in volume, driven by demographic

In 2025, away-from-home tissue and hygiene in Chile displayed modest value growth in an environment marked by economic recovery and heightened cost sensitivity among institutional buyers. The overall value of away-from-home tissue and hygiene rose to CLP178.3 billion, an increase of 2% compared to 2024, reversing the previous year’s decline. This performance reflects a cautious yet noticeable improvement in consumer activity, particularly in the fast-food and hospitality channels, where increase

Retail tissue in Chile recorded a solid performance in both volume and value in 2025, achieving a retail volume of 219,900 tonnes and a retail value of CLP810.8 billion. This marks 4% rise in value compared to 2024, outpacing the regional pace for the year and reflecting a positive shift after previous stagnation. The performance was fuelled by improving economic conditions, with Chile's GDP growing by 2% and consumer expenditure climbing to CLP191 trillion, supported by a population of 19.8 m

In 2025, wipes in Chile experienced a modest growth in value, with retail sales reaching CLP98.9 billion, representing a 2% increase. This growth coincided with improved economic conditions in the country, as evidenced by a projected real GDP growth of 2% and consumer expenditure rising to CLP191,045 million. Consumers continue to treat wipes as a non-essential purchase, prioritising affordability and value-for-money, which has led to ongoing demand for larger pack sizes and promotional multi-p

Nappies/diapers/pants in Chile registered a continued decline in 2025, with retail volume dropping to 1 billion units, representing a decrease of 1% from 2024. This contraction was sharper than the regional average for Latin America and reflected a unique demographic challenge: Chile’s birth rate fell by 11% in 2024 to a record low of 154,441 live births, with the total fertility rate dropping to one children per woman, among the lowest globally. The contraction in the potential consumer base fo

Retail adult incontinence in Chile in 2025 continued its strong growth trajectory, with retail volume reaching 85.2 million units, and value of retail sales climbing 8% to CLP60.5 billion, demonstrating robust consumer demand even in the context of moderate GDP growth of 2%.

The air care market in Chile demonstrated a positive performance in 2025, driven by a shift towards premium and sophisticated products. Sales of spray/aerosol air fresheners were largely driven by promotional activity and low prices in the previous year, but, in 2025, consumers opted for more advanced formats, such as electric air fresheners. The rising median disposable income per household in Chile in 2025 also likely supported the demand for premium air care products.

In 2025, the bleach category in Chile was recording modest growth, with consumers increasingly favouring gentler, multifunctional cleaning solutions that combine disinfecting and cleaning capabilities. The bleach category's performance is also influenced by the high household penetration, limiting growth potential. Younger consumers are shifting towards products in practical formats with pleasant scents, perceiving traditional bleach as harsh despite its effectiveness.

In 2025, the laundry care market in Chile showed positive growth, with highly promotional segments like laundry detergents recording slower value increases. Categories such as spot and stain removers and liquid fabric softeners continued to grow strongly, driven by enhanced user experience.

In 2025, the surface care category in Chile recorded marginally positive retail volume growth and a 2%?increase in current value terms. Growth in the surface care category in Chile has been primarily driven by the rising popularity of multipurpose cleaners, as consumers increasingly prioritise convenience in their cleaning routines. Instead of purchasing several specialised products for different surfaces, they prefer a single, versatile option that can address multiple needs.

In 2025, retail volume sales of polishes in Chile continued their gradual decline as consumers increasingly prioritised convenience and multifunctionality in home care routines. Polishes are no longer viewed as essential, with many consumers perceiving them as outdated due to their specialised applications, while modern flooring and furniture often require minimal maintenance. Demand is increasingly shifting towards multipurpose cleaners and home care disinfectants, which offer practical, cost-e

Chile's home care retail value reached CLP1.0 trillion in 2025, having recorded current value growth of 3% on the previous year, outpacing the Latin America region's average growth. This growth is being driven by increasing demand for sustainable and convenient products, with laundry care remaining the largest category. The markety is expected to continue growing, driven by consumer preferences for eco-friendly and multifunctional products, as well as the expansion of digital channels. To remain

In 2025, the toilet care market in Chile was characterised by a shift towards convenience-driven cleaning routines, with consumers favouring multipurpose bathroom cleaners over specialised products. This trend is driven by a desire for practicality, affordability and simplified shopping, boosting the relevance of private label products like Lider and Great Value. As a result, sales of specialised toilet care products struggled, while multifunctional home care products offering both disinfection

Falling prices meant that the home insecticides market in Chile was growing in volume terms, but declining in value terms in 2025. Despite the challenges posed by the La Niña climate phenomenon, which brought drier and cooler conditions, potentially reducing insect populations, the market still managed to grow in volume terms. The median disposable income per household in Chile was rising in 2025, indicating a relatively stable economic condition that could support consumer spending on home inse

In 2025, the dishwashing market in Chile was characterised by a significant shift towards affordability and sustainability, driven largely by the growing influence of private label products. The median disposable income per household in Chile was rising slightly, indicating steady economic conditions that support consumer spending on household essentials like dishwashing products. The "productos a 1" promotional strategy by Walmart successfully positioned its Lider-branded dishwashing liquids as

Self-service cafeterias in Chile continued to be shaped by Rincón Jumbo, the only significant chain in the category. While growth was realised in 2025, self-service cafeterias continued to struggle to revive. Thus, the number of outlets, transactions and foodservice value (2025 constant prices) sales remained below 2019 pre-Coronavirus (COVID-19) pandemic levels at the end of the review period. This is set to remain the case by the end of the forecast period. Independents continued to suffer, fi

In 2025, street stalls/kiosks in Chile remained a small category under strong pressure, with regulatory limitations on locations. The presence, awareness and appeal of these formats is limited by a concentration on fixed, permitted locations rather than the street. With consumption overwhelmingly concentrated on snacking and on-the-go demand, takeaway dominates fulfillment. In the wake of the Coronavirus (COVID-19) pandemic, the only key chain, Copihue, closed its outlets, leaving the field to i

Consumer foodservice in Chile showed resilience across most location types in 2025, with conditions improving in the market. All categories saw growth in foodservice current value sales, albeit supported by higher inflationary pressure on pricing, compared with 2024. Moreover, only leisure saw downturns in outlet and transaction terms. Standalone’s domination was enhanced by the revival of urban spaces for gastronomic purposes. Meanwhile, retail was the fastest-growth type in 2025. Importantly,

Overall, the performance of full-service restaurants in Chile in 2025 reflected a category where small but fast-growing cuisines like Middle Eastern and pizza added dynamism, while larger, established concepts, such as Latin American and Asian, still played a key role in driving foodservice value sales and growth. There was a renewed focus on social, experience-led consumption occasions amidst a rebound in important urban dining areas. Eat-in continued to dominate fulfillment, but delivery provi

In 2025, consumer foodservice in Chile posted further, if slower, volume and current value sales growth, compared to the previous years of the review period. Rising living costs, persistent price pressures and uncertainty surrounding the presidential elections weighed on consumer confidence. With purchasing power eroding, households reduced visit frequencies and gravitated towards more affordable options, value-led menus and promotional activity across cafés/bars, fullservice restaurants, bakeri

Cafés/bars in Chile experienced notable growth in 2025, with much of the momentum driven by independent operators injecting variety, freshness and experienceled propositions. The category also experienced consumer trade-off behaviour in search of affordable luxury, which gained traction as price differentials narrowed between independents and chained operators. The struggles of the leader Starbucks did not derail the category’s upward momentum with other brands filling space with popular social-

Limitedservice restaurants in Chile registered overall foodservice current value growth in 2025, partly informed by slightly higher inflation than in 2024, but also dynamism company activity. However, performances varied significantly across categories. Some limited-service restaurants benefited from rising demand for affordable, quickservice options, yet results were mixed as some categories expanded rapidly while others contracted. Contrasting dynamics led to sharp divergences driven by struct

Chile’s GDP grew around 2.6% in 2024, and it is expected to grow around 2.5% in 2025 with inflation forecast to ease towards 3% by 2026, though household budgets remain pressured. Employment recovery is slow, and political uncertainty persists after constitutional reform setbacks and a polarised presidential election at the end of 2025. Urbanisation and rising disposable incomes could support cannabis demand, but legislative delays remain the key barrier to market expansion, along with decreasin