PROSPECTS AND OPPORTUNITIES
Leveraging culture, gaming and art to create interest and excitement
The fast-changing environment that carbonates faces is encouraging brands to adjust their marketing strategies to connect with a new generation of consumers. Current and future consumers, particularly younger generations such as Generation Z and Generation Alpha, are more conscious of their values and seek brands that resonate with them on a personal level.
Sustainability as a key focus area
In addition to their cultural initiatives, carbonates brands are increasingly focused on sustainability, as today's consumers are more conscious of environmental concerns. These consumers are paying closer attention to the ecological impact of the products they buy, particularly the harm caused by plastic waste and pollution.
Healthy lifestyle trends place momentum in doubt
Despite the undeniable influence of the healthy lifestyle trend on soft drinks, and its positive impact on demand for reduced sugar carbonates in the past, it has become increasingly relevant to understand the reach of its influence and how this driver actually shapes consumers’ purchasing decisions. Although some consumers migrated from regular carbonates to reduced sugar variants over the review period, and others even opted out of the category entirely, switching to alternatives that are perceived as more natural or healthier such as bottled water or 100% juice, carbonates remains the most important category within Chilean soft drinks, accounting for 60% off-trade volume share in 2024; meanwhile, reduced sugar variants only accounted for 24% share of off-trade volume sales in the category at the end of the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Chile?
- To what extent are health considerations impacting consumption of Carbonates in Chile?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Chile?
- Which are the leading brands in Carbonates in Chile?
- What potential exists for multinational or domestic soft drinks companies to expand in Chile?
- How are products distributed in Carbonates in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Chile - Category analysis
KEY DATA FINDINGS
Challenging year for carbonates due to stagnant salaries and persistent category inflation
Major players rely on nostalgia and partnerships to seek differentiation
Persistent mixology trend supports demand for tonic water/mixers/other bitters
Leveraging culture, gaming and art to create interest and excitement
Sustainability as a key focus area
Healthy lifestyle trends place momentum in doubt
Soft Drinks in Chile - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Chile
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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