PROSPECTS AND OPPORTUNITIES
Greater brand concentration is expected in the coming years
As temperatures are expected to normalise in the future, demand for carbonates may stabilise, potentially leading to a more concentrated brand landscape. Such a market environment would favour established brands that are well-positioned and have significant advertising and distribution investments, leaving limited room for newer entrants.
Tonic water/mixers/other bitters will continue to lead in growth
Tonic water/mixers/other bitters remains one of the fastest-growing areas within soft drinks in Peru. This trend is partly driven by heightened consumer awareness and the return to social gatherings post-pandemic, which has boosted demand for mixers despite a decline in the spirits market due to Peru’s ongoing economic challenges.
Can format projects greater growth in the short term
The can format is expected to gain significant traction in Peru, particularly among young consumers who value the convenience and storage practicality that cans offer. This trend aligns with a global preference for canned beverages, especially in on-the-go settings and foodservice establishments, due to cans’ ability to maintain the physical-chemical qualities of the beverage for extended periods.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Peru?
- To what extent are health considerations impacting consumption of Carbonates in Peru?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Peru?
- Which are the leading brands in Carbonates in Peru?
- What potential exists for multinational or domestic soft drinks companies to expand in Peru?
- How are products distributed in Carbonates in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Peru - Category analysis
KEY DATA FINDINGS
Positive performance, favoured by the weather
PepsiCo Inc. gains new momentum thanks to global rebranding
Aggressive promotions remain a constant in the category
Greater brand concentration is expected in the coming years
Tonic water/mixers/other bitters will continue to lead in growth
Can format projects greater growth in the short term
Soft Drinks in Peru - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Peru
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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