COMPETITIVE LANDSCAPE
Coca-Cola maintains leadership in carbonates through local scale, channel execution, and disciplined innovation
Coca-Cola Amatil (NZ) Ltd maintained its strong leadership in carbonates in 2025. Rather than relying on brand equity alone, the player leverages structural advantages that competitors cannot easily replicate its end-to-end local manufacturing and distribution network underpins this advantage, enabling tighter cost controls, higher service levels, and faster routes to market.
Natural Sugars benefits from the popularity of mixers, with its flagship Alchemy & Tonic brand
Natural Sugars (NZ) Ltd showed the strongest company growth in 2025, albeit growing from a low base, driven by its flagship brand Alchemy & Tonic in mixers. This reflects a structural repositioning of the premium mixer proposition, rather than short-term novelty.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in New Zealand?
- To what extent are health considerations impacting consumption of Carbonates in New Zealand?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in New Zealand?
- Which are the leading brands in Carbonates in New Zealand?
- What potential exists for multinational or domestic soft drinks companies to expand in New Zealand?
- How are products distributed in Carbonates in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in New Zealand - Category analysis
KEY DATA FINDINGS
Modest volume growth for carbonates, with sales focussed on popular reduced-sugar options backed by promotions
Players attract attention with innovations in products and formats
Reduced sugar options align with overarching health and wellness trends
Carbonates set for measured volume growth as economic pressures ease
Health and wellness trends will drive innovation and sales
Sustainability set to become a structural driver of competitiveness in New Zealand carbonates
Coca-Cola maintains leadership in carbonates through local scale, channel execution, and disciplined innovation
Natural Sugars benefits from the popularity of mixers, with its flagship Alchemy & Tonic brand
Supermarkets maintains leading distribution channel place
Warehouse clubs continue to grow
Soft Drinks in New Zealand - Industry Overview
Volume sales see an uptick thanks to stabilising economic factors
KEY DATA FINDINGS
Health and wellness trends become the defining structural driver of soft drinks in New Zealand
Flavour innovation remains a critical driver of differentiation in soft drinks
Sustainability trends continue to rise across New Zealand’s soft drinks market
An ongoing positive performance driven by an improving economy and health-led trends
Future innovations will be backed by science-led claims
Distribution will become more strategic over the forecast period
Coca-Cola Amatil (NZ) Ltd maintains its overall company lead thanks to myriad strengths
Allpress Espresso benefits from translation café-style coffee into a RTD offer
Supermarkets maintains leading distribution channel place
Warehouse clubs and retail e-commerce continue to grow
Foodservice vs retail split
Fountain sales in New Zealand
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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