PROSPECTS AND OPPORTUNITIES
On-trade expected to rebound as economy recovers
New Zealand’s economic situation in 2024 has been marked by a recession driven by high interest rates, with businesses, including the government, reducing staff and cutting spending. This economic downturn has resulted in a substantial decrease in discretionary spending, as consumers grapple with an ongoing cost-of-living crisis.
Off-shore CO2 dependency to place pressure on supplier margins and unit price growth
Challenges surrounding the domestic supply of CO2 are unlikely to dissipate in the foreseeable future, with no signs of added local production capacity and persistent international supply chain constraints. As CO2 is an essential input in the production of carbonates, these challenges place significant pressure on local producers’ margins, who must strike a balance between passing costs onto consumers and the market’s willingness to pay.
Health and wellness preferences to drive continued shift towards sugar-free products
The health and wellness movement remains a powerful force shaping consumer choices in New Zealand’s non-alcoholic drinks market, with the carbonates category feeling the impact most acutely. New Zealanders are increasingly prioritising reduced sugar and alcohol consumption, prompting strong growth in the sugar-free segment and declining sales in traditional sugar-laden options.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in New Zealand?
- To what extent are health considerations impacting consumption of Carbonates in New Zealand?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in New Zealand?
- Which are the leading brands in Carbonates in New Zealand?
- What potential exists for multinational or domestic soft drinks companies to expand in New Zealand?
- How are products distributed in Carbonates in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in New Zealand - Category analysis
KEY DATA FINDINGS
Lack of domestic CO2 supply impacting carbonates
Pepsi brand refresh
Cost of living pressures driving shift from foodservice to off-trade
On-trade expected to rebound as economy recovers
Off-shore CO2 dependency to place pressure on supplier margins and unit price growth
Health and wellness preferences to drive continued shift towards sugar-free products
Soft Drinks in New Zealand - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in New Zealand
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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