New Zealand’s economic situation in 2024 has been marked by a recession driven by high interest rates, with businesses, including the government, reducing staff and cutting spending. This economic downturn has resulted in a substantial decrease in discretionary spending, as consumers grapple with an ongoing cost-of-living crisis.
Challenges surrounding the domestic supply of CO2 are unlikely to dissipate in the foreseeable future, with no signs of added local production capacity and persistent international supply chain constraints. As CO2 is an essential input in the production of carbonates, these challenges place significant pressure on local producers’ margins, who must strike a balance between passing costs onto consumers and the market’s willingness to pay.
The health and wellness movement remains a powerful force shaping consumer choices in New Zealand’s non-alcoholic drinks market, with the carbonates category feeling the impact most acutely. New Zealanders are increasingly prioritising reduced sugar and alcohol consumption, prompting strong growth in the sugar-free segment and declining sales in traditional sugar-laden options.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsThis report originates from Passport, our Carbonates research and analysis database.
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