PROSPECTS AND OPPORTUNITIES
Climate change and sugar concerns could limit future growth in carbonates
While Uruguay’s economic recovery is expected to bolster consumption of reduced-sugar carbonates, the lingering effects of the recent water crisis are likely to sustain consumer preference for mineral and purified water in the short term, potentially impeding future growth in carbonates. At the same time, rising awareness about the health risks associated with excessive sugar consumption is driving demand for reduced-sugar variants.
Non-cola flavours may gain momentum through use as mixers
Uruguayans have shown a growing interest in non-cola carbonates, particularly as mixers for alcoholic beverages such as gin and other distilled spirits, reflecting a post-pandemic resurgence in socialising. This trend has driven increased retail sales of tonic water, ginger ale, and other mixers, with both global and local brands expanding their offerings to meet demand.
Private label and local brands will likely retain popularity among budget consumers
B-brands and private label brands such as Ta-Ta are projected to maintain strong performance during the forecast period, catering to lower-income consumer groups. The expansion of Ta-Ta supermarkets is expected to drive further growth for its carbonates line, while Coca-Cola and PepsiCo will remain formidable competitors by rolling out value-oriented returnable family packs.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Uruguay?
- To what extent are health considerations impacting consumption of Carbonates in Uruguay?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Uruguay?
- Which are the leading brands in Carbonates in Uruguay?
- What potential exists for multinational or domestic soft drinks companies to expand in Uruguay?
- How are products distributed in Carbonates in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Uruguay - Category analysis
KEY DATA FINDINGS
Residual impact of the water crisis has diminished growth in carbonates
Reduced-sugar variants have excelled due to innovation and discounts
Local players have strengthened their position in affordable carbonates
Climate change and sugar concerns could limit future growth in carbonates
Non-cola flavours may gain momentum through use as mixers
Private label and local brands will likely retain popularity among budget consumers
Soft Drinks in Uruguay - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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