COMPETITIVE LANDSCAPE
Montevideo Refrescos SA dominates with its iconic brands
Montevideo Refrescos SA, the national brand owner of Coca-Cola, maintained its dominant position in Uruguay’s carbonates market in 2025. The company’s iconic brands have long shaped the local soft drinks landscape, making market entry and expansion challenging for competitors.
Local Barlinco SA invests in the development of a new generation of functional carbonates
Carbonates in Uruguay remains competitive, with b-brands accounting for less than a quarter of total value sales. Local companies such as Barlinco SA lead the affordable segment with brands like Limol.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Uruguay?
- To what extent are health considerations impacting consumption of Carbonates in Uruguay?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Uruguay?
- Which are the leading brands in Carbonates in Uruguay?
- What potential exists for multinational or domestic soft drinks companies to expand in Uruguay?
- How are products distributed in Carbonates in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Uruguay - Category analysis
KEY DATA FINDINGS
Impact of rising health consciousness
Consumer preference for bottled water
Strengthening mixology trend benefits tonic water/mixers/other bitters
Sugar concerns could hamper the development of carbonates
Non-cola flavours are set gain momentum, driven by flavour and functional versions
Private label and local brands will likely retain popularity among budget consumers
Montevideo Refrescos SA dominates with its iconic brands
Local Barlinco SA invests in the development of a new generation of functional carbonates
Supermarkets strengthen their leading position, driven by the acquisition of local chained grocers
Modern retailers have invested in online shopping capabilities
Soft Drinks in Uruguay - Industry Overview
Improved economic environment drives soft drinks growth in 2025
KEY DATA FINDINGS
Residual effects of the water crisis persist
Health and wellness trend boosts consumption of 100% juice
Functional beverages gain traction
Moderate growth expected
Health and wellness trend expected to play an increasingly important role
Impact of climate change
The Coca-Cola Company retains its lead in 2025
Danone remains a dominant force in bottled water
Supermarkets lead, expanding their presence across Uruguay
Retail e-commerce set to experience rapid growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!