PROSPECTS AND OPPORTUNITIES
Carbonates expected to record steady growth in volume and current value terms
Over the forecast period, both on-trade and off-trade sales of carbonates are expected to experience growth in both volume and current value terms in Vietnam, due to increased dining out and travel in the country. Indeed, the Ministry of Tourism expects 25-28 million international arrivals and 130 million domestic tourists in 2025-2026, and aims to reach 35 million international tourists and 160 million domestic tourists in 2030.
Innovative products will help to attract consumers’ attention
Over the forecast period, companies in Vietnam will need to remain informed about emerging trends, and strategically invest in innovative products and marketing strategies to capture consumers’ interest, even in the midst of regular discounts on retail e-commerce platforms. This strategy will be necessary to align with the preferences of Vietnamese consumers, who show a strong inclination to explore new and innovative products.
Companies likely to continue to work on sustainable development to improve their brand reputation
Over the forecast period, it is predicted that Vietnamese consumers will prefer brands that emphasise environmental protection and add to social value. Leading companies such as Suntory PepsiCo Vietnam Beverage and Coca-Cola Beverages Vietnam have therefore taken significant steps to promote sustainable development and participate in social initiatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Vietnam?
- To what extent are health considerations impacting consumption of Carbonates in Vietnam?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Vietnam?
- Which are the leading brands in Carbonates in Vietnam?
- What potential exists for multinational or domestic soft drinks companies to expand in Vietnam?
- How are products distributed in Carbonates in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Vietnam - Category analysis
KEY DATA FINDINGS
Both on-trade and off-trade sales of carbonates show positive performances
Reduced sugar and sugar-free products continue to be welcomed by Vietnamese consumers
Retail e-commerce gains a larger share of sales in carbonates
Carbonates expected to record steady growth in volume and current value terms
Innovative products will help to attract consumers’ attention
Companies likely to continue to work on sustainable development to improve their brand reputation
Soft Drinks in Vietnam - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Vietnam
Fountain sales continue to grow thanks to the expansion of fast food stores and cinemas
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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