PROSPECTS AND OPPORTUNITIES
Ongoing growth for OOHA as consumers reach for reduced sugar items
Since its launch in early 2022, OOHA has rapidly increased its share, leveraging the strong distribution of Swire Pacific Ltd. OOHA offers three unique flavours—Yuzu Sea Salt, Peach Oolong Tea, and Lemon Honey.
Rising competition will lead players to develop new added-value products
Carbonate manufacturers will continue to develop added-value products over the forecast period to maintain consumer interest in their brands, while competing with other types of soft drinks. For example, given the positive reception for Hey Song Sarsaparilla Plus – which appeared in May 2023 – and the growing threat from home carbonation systems, such as SodaStream, more players are likely to introduce fizzier varieties with higher levels of carbonation.
The popularity of imported carbonates will rise across the forecast period
Across the review period, imported carbonated beverages saw a rise in Taiwan. According to government import data, Japan, Australia, and South Korea are the primary sources of these imported drinks, and this trend continues to gain momentum over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Taiwan?
- To what extent are health considerations impacting consumption of Carbonates in Taiwan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Taiwan?
- Which are the leading brands in Carbonates in Taiwan?
- What potential exists for multinational or domestic soft drinks companies to expand in Taiwan?
- How are products distributed in Carbonates in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Taiwan - Category analysis
KEY DATA FINDINGS
Innovations focus on healthier attributes and unique, refreshing tastes
Sales of Apple Sidra fail to recover, following controversy in 2023
Hey Song Sarsaparilla launches its hops drink while Coca-Cola sponsors the Olympics
Ongoing growth for OOHA as consumers reach for reduced sugar items
Rising competition will lead players to develop new added-value products
The popularity of imported carbonates will rise across the forecast period
Soft Drinks in Taiwan - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Taiwan
Trends
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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