COMPETITIVE LANDSCAPE
Coca-Cola and Hey Song dominate carbonates in Taiwan
Swire Coca-Cola Taiwan and Hey Song jointly dominate carbonates in Taiwan, but have distinct profiles and performance trends. Swire Coca-Cola Taiwan.
Shifting competitive dynamics
The competitive dynamics show shifting consumer preferences, with a marked movement between top global brands, Coca-Cola and Pepsi, as well as Hey Song’s local classic products. From late 2024 through early 2025, pricing and marketing competitiveness led to consumers shifting some demand from Coca-Cola and Sprite towards Pepsi and 7-Up, indicating intensified competition in carbonates.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Taiwan?
- To what extent are health considerations impacting consumption of Carbonates in Taiwan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Taiwan?
- Which are the leading brands in Carbonates in Taiwan?
- What potential exists for multinational or domestic soft drinks companies to expand in Taiwan?
- How are products distributed in Carbonates in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Taiwan - Category analysis
KEY DATA FINDINGS
Rising health awareness and expanding product range
Reduced sugar variants leading growth
Popular in foodservice
Further growth expected
Pepsi targets health-conscious consumers with innovation
Companies enhancing sustainability initiatives
Coca-Cola and Hey Song dominate carbonates in Taiwan
Shifting competitive dynamics
Coca-Cola thrives in convenience stores through innovative localised marketing strategies
Soft Drinks in Taiwan - Industry Overview
Health awareness and desire for new flavours shaping demand
KEY DATA FINDINGS
Health, sustainability and innovation key to growth
Convenience stores key, but e-commerce gaining in importance
Combining sustainability and health
Health to remain a key consideration
Brands adapting to evolving consumer preferences
Sustainability concerns affecting manufacturers’ strategies
Uni-President Enterprises Corp out in front
Mix of dynamic players and established major brands
Convenience stores key to distribution
Supermarkets and hypermarkets target bulk purchases and families
Foodservice vs retail split
Fountain sales in Taiwan
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!