COMPETITIVE LANDSCAPE
Local brands help to offset some turmoil for the leading players
Carlsberg Danmark, which also produces products for The Coca-Cola Co, is projected to remain the leading player in cola carbonates, and carbonates overall, despite a drop in retail volume and value shares over 2025. Carlsberg has been negatively affected as some Danes boycotted US brands, particularly, but not only, Coca-Cola.
Bryggeriet Vestfyen shows dynamism through health and wellness-orientated launches for Jolly
Bryggeriet Vestfyen is projected to see the most dynamic off-trade volume and value growth in carbonates over 2025, as its local Jolly brand took sales from US brands. Jolly also benefited from the health and wellness trend, supported by the launch of reduced sugar mixers towards the end of the review period, in addition to the release of sugar-free Jolly Time lemonade.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Denmark?
- To what extent are health considerations impacting consumption of Carbonates in Denmark?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Denmark?
- Which are the leading brands in Carbonates in Denmark?
- What potential exists for multinational or domestic soft drinks companies to expand in Denmark?
- How are products distributed in Carbonates in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Denmark - Category analysis
KEY DATA FINDINGS
Consumption choices and health and wellness considerations shape performance
Reduced sugar categories drive growth
Consumers develop a taste for craft and premium carbonates
Search for healthier alternatives to dampen the demand for regular carbonates
Affordable pack sizing to gain momentum
Focus on reduced sugar carbonates amid a general health and wellness trend
Local brands help to offset some turmoil for the leading players
Bryggeriet Vestfyen shows dynamism through health and wellness-orientated launches for Jolly
Discounters leverage competitive pricing initiatives to lead distribution
Strong investment in e-commerce as omnichannel retailing gains weight
Soft Drinks in Denmark - Industry Overview
Healthier and better quality preference favours off-trade value over volume growth
KEY DATA FINDINGS
Health and wellness is reshaping soft drinks
Mixed bag for new entries
Price promotions and special deals win over consumers
Shift away from sugary products to continue
Health-orientated soft drinks to drive growth
Players to shape new launches to exploit health and wellness demand
Royal Unibrew retains leadership but Carlsberg remains a close challenger
Local brands gain ground in a tougher environment for US counterparts
Wide, competitively-priced assortments lure soft drinks consumers
More stable retail-foodservice split
Fountain sales in Denmark
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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