PROSPECTS AND OPPORTUNITIES
Shift from standard to reduced-sugar carbonates expected to continue
During the forecast period, off-trade volumes are expected to remain stable, with notable differences in trends across the standard and reduced-sugar carbonate segments. Standard carbonates are likely to decline in volume as consumers increasingly opt for reduced-sugar alternatives, which are forecasted to see healthy growth.
On-trade carbonate sales benefit from improving economic conditions
The economic recovery is anticipated to bolster on-trade sales, as consumers increasingly return to out-of-home dining and socialising. In the on-trade channel, there is likely to be a greater availability of premium carbonates, including products from local microbreweries.
Growth of hybrid carbonates in response to rising competition
As competition intensifies across the broader soft drinks market, carbonated drinks are likely to see an increase in hybrid product launches. These innovative offerings could include wellness-focused carbonates with added health benefits or carbonates that incorporate energy-boosting or sports drink qualities.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Denmark?
- To what extent are health considerations impacting consumption of Carbonates in Denmark?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Denmark?
- Which are the leading brands in Carbonates in Denmark?
- What potential exists for multinational or domestic soft drinks companies to expand in Denmark?
- How are products distributed in Carbonates in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Denmark - Category analysis
KEY DATA FINDINGS
Steady growth in on-trade drives positive volume sales
Reduced-sugar carbonates outpace regular variants
Emerging demand for craft and premium carbonates
Shift from standard to reduced-sugar carbonates expected to continue
On-trade carbonate sales benefit from improving economic conditions
Growth of hybrid carbonates in response to rising competition
Soft Drinks in Denmark - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Denmark
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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