PROSPECTS AND OPPORTUNITIES
Limited growth amid stagnant demand
The future of the carbonates category in Estonia appears constrained by a combination of external and internal challenges. Over the forecast period, the consumer base is expected to exhibit minimal expansion, reflecting a broader stagnation in the market.
Opportunities in the tonics subcategory
Despite the challenges facing the broader carbonates category, the tonics subcategory represents a significant area of opportunity. Driven by the sustained popularity of gin and tonic cocktails, tonics have continued to outperform the market average, appealing to both casual drinkers and connoisseurs.
The divergent trajectory of orange carbonates
Orange-flavoured carbonates present a fascinating paradox within carbonates in Estonia. While sugar-free options, such as those offered by major brands like Fanta, have gained traction among health-conscious consumers, the product area as a whole has struggled to achieve consistent growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Estonia?
- To what extent are health considerations impacting consumption of Carbonates in Estonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Estonia?
- Which are the leading brands in Carbonates in Estonia?
- What potential exists for multinational or domestic soft drinks companies to expand in Estonia?
- How are products distributed in Carbonates in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Estonia - Category analysis
KEY DATA FINDINGS
Stable performance driven by seasonal and economic factors
The rising popularity of lemon and lime flavours
Cola carbonates: A tale of two trends
Limited growth amid stagnant demand
Opportunities in the tonics subcategory
The divergent trajectory of orange carbonates
Soft Drinks in Estonia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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