COMPETITIVE LANDSCAPE
Coca-Cola continues to dominate sales
Coca-Cola HBC Eesti AS is set to remain the clear leader in carbonates in Estonia in terms of off-trade volume sales in 2025. The company’s traditional carbonates brands - Coca-Cola, Fanta, and Sprite – remain highly popular with consumers.
Lidl drives growth through private label Freeway range
Lidl Eesti OÜ is the fastest-growing player in carbonates, led by its private label Freeway range. As a fairly late entrant to the Estonian market, Lidl is still actively expanding its store network across the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Estonia?
- To what extent are health considerations impacting consumption of Carbonates in Estonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Estonia?
- Which are the leading brands in Carbonates in Estonia?
- What potential exists for multinational or domestic soft drinks companies to expand in Estonia?
- How are products distributed in Carbonates in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Estonia - Category analysis
KEY DATA FINDINGS
Challenging times for carbonates
VAT increase and cold summer weather weigh on off-trade carbonates
Reduced sugar colas lead volume growth
Carbonates faces stagnation amid health trends and maturity
Flavour innovation will be limited as focus shifts to sugar-free variants
Coca-Cola continues to dominate sales
Lidl drives growth through private label Freeway range
Supermarkets and hypermarkets lead sales
Discounters channel drives growth
Soft Drinks in Estonia - Industry Overview
Soft drink sales are impacted by weather, price rises, and changing consumer preferences
KEY DATA FINDINGS
Off-trade volumes decline amid cool summer and cautious consumer spending
Shift towards added-value and low-sugar beverages
Private label growth constrained by strong brand loyalty in key categories
Flat outlook as price sensitivity and category saturation limit growth
Value-added drinks will continue to gain ground among younger consumers
Weather conditions will continue to impact sales
Coca-Cola lead sales, thanks to strong positions in carbonates and energy drinks
Supermarkets and hypermarkets lead sales
Lidl drives growth of discounters
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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