PROSPECTS AND OPPORTUNITIES
Declining birth rate and health trend threaten carbonates in Japan
Off-trade volume sales of carbonates in Japan are projected to continue declining over the forecast period 2024-2029, largely due to rising health concerns. Many consumers are increasingly focused on adopting a healthier diet, which often involves reducing their intake of sugary foods and beverages.
On-trade sales set to continue to recover, but fail to reach the pre-pandemic level
In May 2023, the easing of COVID-19-related restrictions led many consumers to return to dining out. However, according to Euromonitor’s Consumer Foodservice data, the total number of transactions is projected to remain 10% below the pre-pandemic level in 2024, and by 2028, it is still expected to be 9% under the figures from 2019.
New concepts set to emerge as consumers value innovation
The Japanese packaged food and beverages industries have been witnessing a dynamic surge in new product launches, particularly in soft drinks, which boasts a wide range of SKUs and a rapid introduction rate. Japanese consumers are accustomed to the arrival of innovative products, prompting major manufacturers to continuously develop various new concepts.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Japan?
- To what extent are health considerations impacting consumption of Carbonates in Japan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Japan?
- Which are the leading brands in Carbonates in Japan?
- What potential exists for multinational or domestic soft drinks companies to expand in Japan?
- How are products distributed in Carbonates in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Japan - Category analysis
KEY DATA FINDINGS
Carbonates sees tough competition from bottled water and RTD tea
After growth in 2023, cola carbonates faces decline in 2024
Nostalgia trend shapes carbonates
Declining birth rate and health trend threaten carbonates in Japan
On-trade sales set to continue to recover, but fail to reach the pre-pandemic level
New concepts set to emerge as consumers value innovation
Soft Drinks in Japan - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Japan
Trends
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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