COMPETITIVE LANDSCAPE
Swire Coca-Cola Hong Kong navigates competitive challenges
Swire Coca-Cola Hong Kong is set to be the leading player in carbonates in 2025. While the market is characterised by intense competition amongst global and regional beverage players, Swire Coca-Cola Hong Kong stands as the market leader by leveraging its exclusive Coca-Cola franchise rights and a broad product portfolio.
Strategic focus on event sponsorship and experiential marketing
Swire Coca-Cola Hong Kong’s role as a founding partner of Kai Tak Sports Park and its celebration of the Cathay Pacific/HSBC Hong Kong International Sevens at the new Kai Tak Main Stadium highlight a strategic focus on event sponsorship and experiential marketing. By providing free soft drinks and photo opportunities at MTR stations, Coca-Cola creates positive brand associations and enhances consumer experience right from the transit point.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Hong Kong, China?
- To what extent are health considerations impacting consumption of Carbonates in Hong Kong, China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Hong Kong, China?
- Which are the leading brands in Carbonates in Hong Kong, China?
- What potential exists for multinational or domestic soft drinks companies to expand in Hong Kong, China?
- How are products distributed in Carbonates in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Health and wellness increasingly shaping demand
Varied performance across carbonates
Carbonates sees growth in health conscious categories
Opportunities amid slowing retail growth
Swire Coca-Cola leads digital transformation in carbonates
Sustainability initiatives shapes carbonates market
Swire Coca-Cola Hong Kong navigates competitive challenges
Strategic focus on event sponsorship and experiential marketing
On-trade a critical driver of sales
Convenience stores innovative and dynamic
Soft Drinks in Hong Kong, China - Industry Overview
Demand shaped by health and convenience
KEY DATA FINDINGS
Health and wellness exerts an influence across categories
Rising health consciousness and changing lifestyles
Innovation and diversification helping to drive sales
Promotional activities and widespread distribution supporting growth
Leading companies well-placed to tap into market potential
Swire Coca-Cola Hong Kong leads soft drinks
Vitasoy blends tradition with modern innovation
Supermarkets remains dominant
Convenience stores expanding rapidly in soft drinks
Foodservice vs retail split
Fountain sales in Hong Kong, China
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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