PROSPECTS AND OPPORTUNITIES
Functional carbonates offer growth potential over forecast period
The health and wellness trend is set to significantly drive growth and innovation within carbonates over the forecast period. As consumers increasingly seek healthier alternatives, the demand for innovative product development and blurring of categories, such as juice carbonate blends with improved ingredient formulations, is on the rise.
Japanese imports to increase competition in local market
The influx of Japanese carbonates is poised to increase competition in Hong Kong, as these imports introduce novel flavours that captivate the interests of local consumers. Limited editions, such as Japanese Peach-flavoured Coca-Cola and Fanta's Yoghurush-Mellow Strawberry beverages, are exclusively available in convenience stores, encouraging impulse purchases through attractive discounts and creating a sense of urgency among consumers.
Channel shifts as consumers navigate rising cost of living
With both tourists and local consumers venturing out more frequently, convenience stores, supermarkets, and vending machines are anticipated to be the primary channels for carbonates over the forecast period. Grocery retailers, with their extensive selection and diverse packaging sizes, continue to dominate distribution, allowing consumers to choose options that suit their preferences, thereby driving sales through variety.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Hong Kong, China?
- To what extent are health considerations impacting consumption of Carbonates in Hong Kong, China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Hong Kong, China?
- Which are the leading brands in Carbonates in Hong Kong, China?
- What potential exists for multinational or domestic soft drinks companies to expand in Hong Kong, China?
- How are products distributed in Carbonates in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Juice brands expand into non-cola carbonates
Reduced sugar’s growth continues to drive development of functional carbonates
Swire Coca-Cola drives sustainability efforts
Functional carbonates offer growth potential over forecast period
Japanese imports to increase competition in local market
Channel shifts as consumers navigate rising cost of living
Soft Drinks in Hong Kong, China - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Hong Kong, China
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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