Growth in retail volume sales of carbonates in Israel in 2025 was up substantially on 2024. The improvement was primarily attributable to a more stable inflationary environment, which tempered price hikes and slowed the erosion of purchasing power. Similarly, with rising wages and the resilient performance of the country’s economy bolstering consumer confidence, many people became somewhat less cautious in their discretionary spending habits. Demand was further buoyed by higher-than-average temp

Sales of carbonates are seeing a positive performance in Finland in 2025, with both off-trade volume and value seeing low growth. This indicates steady baseline demand, with consumers paying additional interest in variants which offer exciting flavours and/or offer lower sugar content.

In 2025, the carbonates category in Peru operated within a landscape defined by affordability pressures, regulatory scrutiny, and an evolving consumer search for healthier alternatives. Although the year began on a weaker footing compared to the strong comparative base of 2024, consumer demand progressively stabilised as economic conditions improved and purchasing power began to recover. This recovery supported a return to routine soft drink purchases, particularly within mass-market segments wh

Carbonates is showing further recovery in 2025, aided by the marketing efforts of foreign and local brands. Developments are focused on healthier formulations, with both global and local players offering products with reduced sugar, juice content, and no artificial additives. Premium lines are gaining traction among middle and high income groups, whilst kvas is also witnessing a revival as brands pivot to appeal to younger health-conscious consumers.

In 2025, off-trade volume sales of carbonates grew in Turkey, led by cola and reduced-sugar variants, reflecting rising consumer interest in healthier beverages. Innovation in low- and no-sugar options, premium mixers such as tonic water, and natural ingredient formulations drove growth, especially among younger, health-conscious consumers. Coca-Cola I?çecek maintained its leadership despite share losses stemming from boycotts, while private label and local players gained momentum as some consum

Retail volume sales of carbonates in the US are projected to continue to grow modestly over 2025. However, after price-induced consumer hesitance stalled volume sales growth for carbonates, green shoots of recovery have emerged in the category. The increased presence of smaller pack sizes and approachable single-serve options in the vein of “justifiable treats” drove organic interest in the category. Like many broad categories in packaged food and beverages, there has been an increasing bifurcat

In 2025, off-trade volume sales of carbonates in Italy achieved value growth despite flat volumes, driven by premiumisation and price increases, while on-trade sales declined. Reduced sugar variants, particularly cola and lemonade/lime, were top performers due to health trends and innovation. Looking ahead, a 2026 sugar tax will impact regular carbonates, but reduced sugar options, authenticity, and local sourcing will drive innovation and premiumisation. Coca-Cola HBC Italia retained leadership

Carbonates has been hit by significant price increases, which have served to constrain volume growth, though the category’s performance remains positive. At the same time, rising consumer health consciousness is exerting a growing influence on consumption patterns, driving demand for reduced sugar variants.

In 2025, carbonates faced a challenging environment as demand normalised after the heat-driven spike of 2024 and legislative pressures intensified. Cooler and rainier conditions reduced the number of typical “refreshment” occasions compared to the prior year, when temperatures above 40°C in some regions had sharply boosted consumption. At the same time, successive increases in the health tax, applied according to sugar content, continued to push unit prices higher and encouraged moderation in fr

Carbonates in Hungary recorded a modest recovery in 2025 following several years of volume decline caused by inflation, changes to taxation, and the introduction of the deposit-return system. The category continued to operate in an environment of elevated price sensitivity, but the stabilisation of input costs and the deceleration of retail price growth helped restore consumer confidence. Manufacturers placed strong emphasis on value communication and intensified promotional activity, which prov

The growing appeal of local brands has supported the carbonates category in Egypt, with the country’s young demographic enticed by these new options. Flavour development and smaller formats have also attracted consumers alongside healthier lines from emerging brands. The boycotting of major foreign brands has dampened sales in recent years, giving local brands the opportunity to gain visibility and secure a foothold in carbonates.

Carbonates recorded declining off-trade volume sales in the Czech Republic in 2025, influenced by several overlapping trends. The colder-than-usual summer significantly reduced demand for refreshing beverages, reversing the uplift seen in previous years when heatwaves had supported consumption. At the same time, carbonates continued to face pressure from shifting consumer preferences, as more Czechs favoured perceived healthier alternatives – particularly functional bottled water, RTD tea, and n

Carbonates is seeing modest growth driven by the shift to reduced sugar options in the face of growing concern about the health impact of high sugar consumption. These concerns have been sharpened by rising awareness of the problem of obesity in Mexico, which was bolstered in March 2025 by the introduction of new regulations banning the sale of high-sugar products in schools.

Carbonates in Spain is seeing only marginal volume growth in 2025, as regular formats continue to decline while reduced sugar options drive the category’s expansion. Reduced sugar other non-cola carbonates is the most dynamic segment, supported by flavour innovation and a premium shift linked to provenance cues such as ‘lemons from Murcia’. Within cola carbonates, reduced sugar variants have overtaken regular cola in off-trade volume sales for the first time, highlighting Spain’s accelerating mo

Carbonates in South Africa is recording higher retail volume sales in 2025, supported by expanded production capacity, competitive pricing and stronger distribution networks. Coca-Cola has reinforced its leadership through major bottling investment, while PepsiCo - via Varun Beverages’ acquisition of BevCo - has broadened its portfolio and improved logistics reach. Non-cola carbonates is the fastest-rising subcategory, while reduced sugar cola carbonates is also gaining traction as consumers shi

In 2025, carbonates in Ireland recorded a slight decline in volume as health-conscious consumers shifted towards water, reduced-sugar drinks and other low-calorie options, while also moderating alcohol intake and occasionally using carbonates as a substitute. Reduced-sugar carbonates, particularly non-cola variants, outperformed the wider category, supported by flavour innovation and launches such as Fanta Apple Zero Sugar, 7 UP Zero Pink Lemonade and Schweppes Raspberry Lemonade. Functional and

In 2025, off-trade volume of carbonates in Morocco remained flat, supported by economic recovery, stable inflation, and hot weather, which boosted urban demand and affordability. Rising health consciousness drove strong growth in low-sugar and sugar-free carbonates, while regular carbonates faced challenges due to shifting consumer preferences. Coca-Cola Morocco retained its leadership, while local player Sodalmu SA achieved the fastest volume growth by leveraging affordability and culturally re

Carbonates is underdoing structural change in the Chinese market as consumption decreases and consumers shift to reduced-sugar RTD teas, which is considered a healthier option. Global brands face an increasingly competitive landscape as domestic brands seek to take a larger share of this major category.

Retail sales of carbonates showing signs of recovery thanks to heavy investment in new product development and marketing. Key players such as Coca-Cola and Britvic have launched new and innovative products including limited edition flavours, healthier and more sustainable products, as well as more personalised marketing. Driven by growing heath concerns, reduced and no-sugar products are outperforming regular carbonates.

Carbonates in the UAE continues to record rising volumes in 2025, supported by emerging brands, improved foodservice performance and the expanding appeal of mini cans for portion control and convenience. Reduced sugar variants show the fastest growth, driven by better availability, their use in alcoholic cocktails and increasing interest in functional claims from niche brands. Over the forecast period, growth will be shaped by flavour innovation, greater product variety across price points and a

Carbonates in Thailand experienced moderate off-trade volume growth in 2025, as such products maintain appeal for impulse enjoyment and culinary pairings. Growth was propelled by reduced sugar variants due to increasing health consciousness, although concerns about artificial sweeteners persisted, and regular variants continued to dominate. Coca-Cola led thanks to well-known brands and a personalisation campaign, while Singha showed dynamic growth through health-conscious and innovative offering

Carbonates in Belgium recorded growth across all metrics in 2025 as hot, sunny weather boosted sales. Nevertheless, downsizing was prevalent amid high levels of inflation, and discounters saw notable growth.

Off-trade volume sales of carbonates have declined in 2025 with the category being negatively impacted by price rises at a time when many households are under financial pressure. This was compounded by record-breaking heatwaves during summer 2025, which pushed consumers towards alternative beverages that are perceived to be a better source of rehydration.

Carbonates is seeing sales affected by the rise in consumer health consciousness, and particularly the growing concern about the potential health impacts of consuming too much sugar. As a result, reduced sugar options are seeing a notable rise in demand and playing a key role in the product innovation strategies of the major players.